Myles Brand’s College Sports Sustainability: “Amateurism”, Finances, and Institutional Balance

As NCAA President, Myles Brand championed three major college sports initiatives: academic integrity, diversity, and sustainability. This paper is about the last. The first step is to distill the elements of college sports that Brand identified repeatedly in his documents and speeches on sustainability. The central elements are the NCAA definition of “amateurism”, athletic department finances, and balance between athletic and academic spending as a part of the university mission. An assessment of these three suggests that NCAA amateurism has changed since his death, in ways Brand stated should raise worries about sustainability. Finances and balance within the university have changed very little over the past ten years and appear sustainable into the future.

President Brand's Gambit: Inviting Scholars Inside the Tent

I can provide this if needed.

Myles Brand and the Responsibility of Leadership

In his first address to the NCAA convention in 2003 Myles Brand outlined two key objectives: academic reform and fiscal responsibility. This article by someone who worked closely with Brand in NCAA leadership between 2003 and 2009 describes Brand's leadership style and how he led the planning and execution of these two important inititaives, one of which succeeded and the other which largely failed, despite Brand's best efforts. The article examines the causes of both the success and the failure and their influence on intercollegiate athletics.

Myles Brand’s Collegiate Model and the Post-Amateurism World of College Sports

One of Myles Brand’s key contributions as president of the National Collegiate Athletic Association was the development of what he called the “theoretical model of college sports.” In this paper, we present the theoretical antecedents of the collegiate model in the histories of both sport and higher education. We go on to articulate the definition of the collegiate model of sport as Brand presented it iteratively in public comments. Finally, we situate the relevance of the collegiate model as a policy prescription in twenty-first century college sports.

Myles Brand’s Philosophy of the Value of Intercollegiate Athletics: A Collaborative Effort and the Perspective of Two Black Males on Educational Achievement at the NCAA

The value of intercollegiate athletics in universities has increased since Dr. Myles Brand’s presidency. Brand believed strongly in the integrated view of education and sport. This paper follows the emergence and value of the personal narrative by two African American males working together within the structural forces of the National Collegiate Athletic Association (NCAA), higher education, and intercollegiate athletics. The personal narrative collaborative effort occurred in the early stages of the NCAA’s Academic Progress Rate movement during Brand’s leadership decision to harmonize education and sport. The personal narrative structure focuses on one of Brand’s major initiatives: improving academic standards. One culturally relevant program that resulted in a collaborative moment during Brand’s leadership tenure will be the focus of this paper, as well as the potential contributions to theory and practice.

Life is an Adventure: From Action Theory to Action

Myles Brand was the fourth President of the National Collegiate Athletic Association (NCAA). This essay tracks the progression of Brand's early work in action theory, his theoretical turn to the moral role of education, and finally his legacy of principled leadership on issues of ethics and social justice within intercollegiate athletics during what I refer to as "The Brand Era." I show that Brand's writings and speeches from 1970 through 2002 offer a foundation for the conceptual strategies employed in meeting NCAA challenges from 2003 through 2009. His innovative conceptualization of the applied philosophy of sport moved him forward from action theory into action.

From Chaos to Coherence: Myles Brand and the Balancing of Academics and Athletics

(please see Abstract I filed on previous initial version)

Myles Brand: Intecollegiate Athletics Within the Limits of the Academic Mission Alone

During his NCAA presidency, Myles Brand led novel academic reforms that gained deserved national recognition, but his defense of the educational and academic value of IA should be equally acknowledged since this was, for Brand, the ultimate reason why universities should support intercollegiate athletics (IA) in the first place. In this article, I describe the development of Brand’s view of the educational value of IA that preceded his signature 2006 publication ‘The Role and Value of Intercollegiate Athletics in Universities.’ I then explain Brand’s Integrated View of IA in his 2006 article and focus on his key argumentative strategy: the analogy of the educational value of IA to the educational value of performing arts like music and dance. I contend that Brand did not bring his persuasive analogical argument to its full logical conclusions since IA should contribute to a new academic major in Sport Performance and some of the very character virtues that Brand identified as developed ideally by IA are now recognized as essential academic liberal learning outcomes. I conclude by raising some criticisms of Brand’s view based on the organizational framework and policies of IA that create difficulties for the full realization of its educational value. Nonetheless, at a momentous time in U.S. higher education when university priorities and budgets are under perhaps unprecedented scrutiny, Brand’s insistence that IA must be integrated with the academic mission is more relevant than ever.