Management for Professionals - B2B Marketing
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TOTAL DOCUMENTS

33

(FIVE YEARS 33)

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0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030542917, 9783030542924

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What Did This Guidebook Present, and Where Does It Go from Here?

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_33 ◽

2021 ◽

pp. 737-745

Author(s):

Uwe G. Seebacher

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The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_3 ◽

2021 ◽

pp. 53-88

Author(s):

Uwe G. Seebacher

Keyword(s):

Maturity Model ◽

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Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_20 ◽

2021 ◽

pp. 485-502

Author(s):

Markus Weinländer

Keyword(s):

Social Media ◽

Brand Ambassadors

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User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_28 ◽

2021 ◽

pp. 641-664

Author(s):

Fabienne Halb ◽

Uwe G. Seebacher

Keyword(s):

User Experience ◽

Engineering Industry

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Marketing Automation: Defining the Organizational Framework

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_8 ◽

2021 ◽

pp. 211-227

Author(s):

Alexander Mrohs

Keyword(s):

Marketing Automation ◽

Organizational Framework

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To Brand or Not to Brand: An Introduction to B2B Branding

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_7 ◽

2021 ◽

pp. 189-210

Author(s):

Kirsten Juliet Ives ◽

Vera Müllner

Keyword(s):

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Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_21 ◽

2021 ◽

pp. 503-525

Author(s):

Nils Horstmann

Keyword(s):

Digital Marketing ◽

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How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_25 ◽

2021 ◽

pp. 579-597

Author(s):

Beatrice Ermer ◽

Sabrina Weiß ◽

Markus Niehaus

Keyword(s):

Energy Industry ◽

Lead Management

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Digital Transformation in Shipping: The Hapag-Lloyd Story

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_23 ◽

2021 ◽

pp. 545-557

Author(s):

Jenny Gruner

Keyword(s):

Digital Transformation

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Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator

Management for Professionals - B2B Marketing ◽

10.1007/978-3-030-54292-4_11 ◽

2021 ◽

pp. 271-283

Author(s):

Boris Ringwald

Keyword(s):

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