Marketing Automation: Defining the Organizational Framework

Author(s):  
Alexander Mrohs
2016 ◽  
Vol 3 (2) ◽  
pp. 32-42
Author(s):  
Catherine Morley

A hermeneutic phenomenology was undertaken to explore eating and feeding experiences with 11 women living with changed health status and who had household feeding responsibilities. Thematic analysis yielded two distinct narratives; those in Life-the-Same (LS) group (n=3; participants whose lives were relatively the same after a period of adjustment), and the Life Altered (LA) group (n=8) (those whose lives were completely altered as a result of their condition). Participants in the LS group had adjusted to new dietary, exercise, and medication routines, achieved physiologic goals, and retained eating and feeding routines at and away from home. Participants in the LA group experienced profound changes in ingesting and digesting food, and eliminating waste, physical appearance, and in enjoyment of eating, and rarely left home. Anticipated physiologic effects of dietary change were not achieved due to physical deterioration. Family and friends took on feeding duties when the regular ‘feeder’ was acutely ill, however, participants resumed these roles as soon as they were able (even though they remained unwell) owing to the strength of role identification. The Organizational Framework for Exploring Nutrition Narratives (OFFENN) emerged from the analysis, and is comprised of four domains (Personal; Household; Beyond Household; and Unthoughts), and four filters (Events/Facts; Values/Beliefs; Actions; Emotions and Reflections). The framework offers a means to explore clients’ narratives and to invite conversations about eating and feeding; it is not meant to be prescriptive of dietary guidance, and has application in dietetics education (in preparing students for their counselling roles and in informing research).


Author(s):  
Argyris Arnellos

The emphasis on the collaborative dimension of life overlooks the importance of biological individuals (conceived of as integrated, self-maintaining organizations) in the build-up of more complex collaborative networks in the course of evolution. This chapter proposes a process-based organizational ontology for biology, according to which the essential features of unicellular organismicality are captured by a self-maintaining organization of processes integrated by means of a special type of collaboration (realized through regulatory processes entailing an indispensable interdependence) between its constitutive and its interactive aspects. This ontology is then used to describe different types of collaborations among cells and to suggest the type that yields a multicellular organism. The proposed organizational framework enables us to critically assess hypercollaborative views of life, especially issues related to the distinction between biological individuals and organisms and between life and non-life, without however underestimating the central biological role of collaboration.


BWK ENERGIE. ◽  
2019 ◽  
Vol 71 (10) ◽  
pp. 42-43
Author(s):  
Thomas Haller
Keyword(s):  

Lieferantenwechsel übers Internet, datenbasierte Automatisierung zahlreicher Geschäftsprozesse, intelligente Messsysteme: Die Digitalisierung hat längst auch in der Energiebranche Einzug gehalten. Und ist durch den Bedarf an technischen oder personellen Ressourcen eine große Herausforderung. Wie können Energieunternehmen digitale Lösungen nutzen, um diesen Problemen zu begegnen? Wie können sie damit im Idealfall auch noch neue Erträge generieren? Antworten auf diese Fragen weiß Dr. Thomas Haller, Global Head der Energy Practice und Managing Partner in Österreich bei der globalen Strategie- und Marketingberatung Simon-Kucher & Partners.


2016 ◽  
Vol 44 (3) ◽  
pp. 20-26 ◽  
Author(s):  
Kenneth Alan Grossberg

Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing automation and of deriving value from social media. Findings Under all emerging digital technology scenarios, the marketer’s job becomes more complex and more central to the interaction between the customers and the corporation. Practical implications Social marketing will increasingly involve co-creation of product and brand story with customers, experienced-based marketing and more sophisticated management of the interface between the social media platform and automated marketing. Originality/value This article identifies the integral relationship between advances in marketing technology and strategic opportunities for marketing innovation.


2015 ◽  
Vol 37 (5) ◽  
pp. 896-905 ◽  
Author(s):  
Sílvia Filipa Martins ◽  
J. W. Foppe van Mil ◽  
Filipa Alves da Costa

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