Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu
Latest Publications

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149

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Published By University Of Szczecin

2353-2874, 1509-0507

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Expectations of Lower Silesia Medical Entities with Regard to Medical Tourism Cluster in the Light of Empirical Studies

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.40-22 ◽

2015 ◽

Vol 40 ◽

pp. 271-278

Author(s):

Marcin Haberla ◽

Aleksandra Kuźmińska-Haberla

Keyword(s):

Medical Tourism ◽

Empirical Studies ◽

Lower Silesia

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Marketing in the Pomorskie Voivodeship in the Beginning of the Second Decade of XXI Century on the Background of the Marketing in the State

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.41/2-23 ◽

2015 ◽

Vol 41 ◽

pp. 279-292

Author(s):

Stanisław Kaczmarczyk

Keyword(s):

The State ◽

In The Beginning

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Sustainable City Marketing: a Modern Management Model

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.40-03 ◽

2015 ◽

Vol 40 ◽

pp. 33-42

Author(s):

Agnieszka Łukasiewicz-Kamińska

Keyword(s):

Management Model ◽

City Marketing ◽

Sustainable City ◽

Modern Management

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Transfer of Meaning and Brand Value Creation in the Era of Network Economy in S-Dlogic Approach

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.41/2-08 ◽

2015 ◽

Vol 41 ◽

pp. 95-106

Author(s):

Wioleta Kucharska

Keyword(s):

Value Creation ◽

Brand Value ◽

Network Economy

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Behavior of Polish and English Consumers on the Tea Market

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.38-20 ◽

2015 ◽

Vol 38 ◽

pp. 219-228

Author(s):

Joanna Dąbrowska ◽

Przemysław Dmowski ◽

Maria Śmiechowska

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Communication of Scientists with Entrepreneurs: Gender Differences in Research Results Dissemination

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.40-10 ◽

2015 ◽

Vol 40 ◽

pp. 123-134

Author(s):

Marzena Feldy

Keyword(s):

Gender Differences ◽

Research Results

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Telematic Systems in Support of Fleet Management in Road Transport – a Case Study

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.41/2-33 ◽

2015 ◽

Vol 41 ◽

pp. 411-422 ◽

Cited By ~ 1

Author(s):

Ewa Badzińska ◽

Szymon Cichorek

Keyword(s):

Road Transport ◽

Fleet Management

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Changes in Eating Habits in Deconsumption Behaviors

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.38-05 ◽

2015 ◽

Vol 38 ◽

pp. 47-56

Author(s):

Wanda Patrzałek

Keyword(s):

Eating Habits

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Offline and Online Brand Image Creation

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.39-13 ◽

2015 ◽

Vol 39 ◽

pp. 155-166

Author(s):

Aleksandra Całka ◽

Barbara Mróz-Gorgoń

Keyword(s):

Brand Image ◽

Image Creation

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The Evaluation of the Use of Mobile Apps by Citizens of Polish Voivodeships Cities

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu ◽

10.18276/pzfm.2015.40-11 ◽

2015 ◽

Vol 40 ◽

pp. 135-146

Author(s):

Leszek Gracz

Keyword(s):

Mobile Apps

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Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i MarketinguLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By University Of Szczecin

Expectations of Lower Silesia Medical Entities with Regard to Medical Tourism Cluster in the Light of Empirical Studies

Marketing in the Pomorskie Voivodeship in the Beginning of the Second Decade of XXI Century on the Background of the Marketing in the State

Sustainable City Marketing: a Modern Management Model

Transfer of Meaning and Brand Value Creation in the Era of Network Economy in S-Dlogic Approach

Behavior of Polish and English Consumers on the Tea Market

Communication of Scientists with Entrepreneurs: Gender Differences in Research Results Dissemination

Telematic Systems in Support of Fleet Management in Road Transport – a Case Study

Changes in Eating Habits in Deconsumption Behaviors

Offline and Online Brand Image Creation

The Evaluation of the Use of Mobile Apps by Citizens of Polish Voivodeships Cities

Zeszyty Naukowe Uniwersytetu Szczecińskiego Problemy Zarządzania Finansów i Marketingu
Latest Publications