Management for Professionals - Case Studies on Social Marketing
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 1)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783030048426, 9783030048433

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_6 ◽

2019 ◽

pp. 61-72

Author(s):

M. Mar. García-De los Salmones ◽

Andrea Pérez

Keyword(s):

Blood Donor ◽

Blood Donation

Download Full-text

Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_21 ◽

2018 ◽

pp. 245-252 ◽

Cited By ~ 3

Author(s):

Bruno Sousa ◽

Daniela Soares

Keyword(s):

Public Security ◽

The Public

Download Full-text

Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_14 ◽

2018 ◽

pp. 161-170

Author(s):

Marta Rey-García ◽

Vanessa Mato-Santiso

Keyword(s):

Social Marketing ◽

Social Innovation ◽

Red Cross

Download Full-text

Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_9 ◽

2018 ◽

pp. 101-111

Author(s):

Ani Matei ◽

Corina-Georgiana Antonovici

Keyword(s):

Public Health ◽

Social Marketing ◽

Social Knowledge ◽

The Social ◽

Social Marketing Campaigns

Download Full-text

Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_3 ◽

2018 ◽

pp. 25-36

Author(s):

Enrique Bianchi ◽

Carolina Sánchez

Keyword(s):

Educational Programme

Download Full-text

The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_15 ◽

2018 ◽

pp. 171-181

Author(s):

Begoña Álvarez-García ◽

Luis Ignacio Álvarez-González ◽

Marta Rey-García ◽

Noelia Salido-Andrés ◽

María José Sanzo-Pérez

Keyword(s):

Civil Society ◽

Social Marketing ◽

Social Innovation ◽

Civil Society Organizations

Download Full-text

A Successful Festival for Kids in Győr

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_13 ◽

2018 ◽

pp. 149-159

Author(s):

Ida Ercsey

Download Full-text

The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_16 ◽

2018 ◽

pp. 183-192

Author(s):

Ani Matei ◽

Carmen Săvulescu

Keyword(s):

Social Marketing ◽

Consumer Protection ◽

Social Role ◽

Awareness Campaigns ◽

The Social ◽

Marketing Area

Download Full-text

Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_4 ◽

2018 ◽

pp. 37-47 ◽

Cited By ~ 1

Author(s):

José Manuel Ortega-Egea ◽

Nieves García-de-Frutos

Keyword(s):

Textile Industry

Download Full-text

Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”

Management for Professionals - Case Studies on Social Marketing ◽

10.1007/978-3-030-04843-3_20 ◽

2018 ◽

pp. 237-243

Author(s):

Estela Núñez-Barriopedro

Keyword(s):

Social Marketing

Download Full-text

Management for Professionals - Case Studies on Social MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)

Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)

Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study

Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania

Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”

The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

A Successful Festival for Kids in Győr

The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area

Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry

Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”

Management for Professionals - Case Studies on Social Marketing
Latest Publications