The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area

2018 ◽  
pp. 183-192
Author(s):  
Ani Matei ◽  
Carmen Săvulescu
Keyword(s):  
Social Marketing ◽  
Consumer Protection ◽  
Social Role ◽  
Awareness Campaigns ◽  
The Social ◽  
Marketing Area

Social Marketing Advertising Trends in Satellite Channels / Analytical Study

2021 ◽  
Vol 23 (06) ◽  
pp. 1510-1524
Author(s):  
Dr. Afnan Mohammed Shaban ◽  
Keyword(s):  
Content Analysis ◽  
Social Marketing ◽  
Analytical Study ◽  
Social Role ◽  
Analysis Tool ◽  
The Social ◽  
Satellite Channels ◽  
Advertising Content ◽  
Qualitative Sample

The research deals with the topic of social marketing in satellite channels by focusing on advertisements that call for social development, and the research aims to define the concept of social marketing, the social role of social ads in society, and to clarify the types of social marketing advertisements on satellite channels and the topics they raise, and the content analysis tool was used. The quantitative and qualitative sample of the sample consisting of (43) television advertisements from local and Arab channels, and the research reached a set of results, the most important of which showed that the advertising content of social marketing is determined between health and social topics more than other topics. The results indicate that the most types of advertisements used in marketing are Informative and educational ads, social marketing ads depend on the use of persuasion, the most prominent of which is logical appeals.

scholarly journals A OBRIGATORIEDADE DA ROTULAGEM DE ALIMENTOS TRANSGÊNICOS

Percurso ◽  
2019 ◽  
Vol 3 (30) ◽  
pp. 19
Author(s):  
Valmir César POZZETTI ◽  
Rebeca Lucas Camilo Suano LOUREIRO ◽  
João Fernandes Carneiro JÚNIOR
Keyword(s):  
Consumer Protection ◽  
Genetically Modified Organisms ◽  
Social Role ◽  
Scientific Evidence ◽  
Social Function ◽  
Negative Effects ◽  
The Social ◽  
Deductive Method ◽  
Right To Information

RESUMOO objetivo desta pesquisa foi o de tecer considerações sobre a possibilidade da extinção da obrigatoriedade da rotulagem de alimentos transgênicos, avaliando os princípios da função social da empresa, da precaução e da defesa do consumidor, principalmente quanto seu direito à informação. A metodologia utilizada nesta pesquisa foi a do método dedutivo e, quanto aos meios, a pesquisa foi bibliográfica, com o auxílio da doutrina e da legislação. Quanto aos fins, foi uma pesquisa qualitativa. Concluiu-se que existem vários discursos favoráveis à transgenia, principalmente por parte do setor agroindustrial e de entes governamentais que firmam parcerias e recebem recursos de empresas ligadas ao setor. Estas pesquisas concluem que as inovadoras técnicas empregas na produção de organismos geneticamente modificados (OGMs) são aptos a produzir mais comida, com qualidade, a um custo menor e com menor área de cultivo. As empresas envolvidas com os transgênicos alegam que estas inovações buscam um desenvolvimento socioeconômico e ambiental e, consequentemente, atendem o princípio da função social previsto na Constituição. Apesar disso, há expressiva resistência da sociedade contra os alimentos transgênicos, uma vez que esses argumentos carecem de comprovação científica unânime. Principalmente porque existem outras pesquisas, realizadas por instituições independentes que alertam sobre o surgimento de novas alergias e intolerâncias, em proporções de pandemia, e até câncer, associados ao consumo desses alimentos. Assim, diante de um impasse, o setor interessado, buscando a perda da obrigatoriedade da rotulagem dos alimentos transgênicos, passa a especular a existência de uma suposta ideologia contra transgênicos. Entretanto, mesmo sem se aprofundar no cerne da discussão sobre os efeitos positivos ou negativos da transgenia, pode-se perceber que tal exoneração não está em harmonia com o princípio da precaução; ao contrário, representa um retrocesso social, pois ofende também um direito fundamental, o da defesa do consumidor, sobretudo, o de ser informado e de poder exercer sua liberdade de escolha por produtos que não sejam geneticamente modificados.PALAVRAS-CHAVES: Consumidor; Função Social da Empresa; Princípio da Informação; Rotulagem; Transgênicos. ABSTRACTThe objective of this research was to consider the possibility of abolishing the mandatory labeling of transgenic foods, evaluating the principles of the company's social function, precaution and consumer protection, especially regarding its right to information. The methodology used in this research was that of the deductive method and, in terms of means, the research was bibliographical, with the aid of doctrine and legislation. As for the ends, it was a qualitative research. It was concluded that there are several discourses favorable to transgenics, mainly by the agroindustrial sector and government entities that establish partnerships and receive funds from companies related to the sector. These researches conclude that the innovative techniques used in the production of genetically modified organisms (GMOs) are able to produce more food, with quality, at a lower cost and with less area of cultivation. The companies involved with transgenics claim that these innovations seek socioeconomic and environmental development and, consequently, they comply with the principle of the social function provided for in the Constitution. Despite this, there is significant resistance from society against transgenic foods, since these arguments lack more unanimous scientific evidence. Mainly because there are other studies carried out by independent institutions that warn of the emergence of new allergies and intolerances, in proportions of pandemic, and even cancer, associated with the consumption of these foods. Thus, faced with an undeniable impasse, the interested sector, seeking the loss of the obligatory labeling of transgenic foods, starts to speculate the existence of a supposed ideology against transgenics. However, even without going into the heart of the discussion of the positive or negative effects of transgenics, it can be seen that this exoneration conflicts head-on with the precautionary principle. In addition, it represents a social retrogression, as it also offends a fundamental right, that of consumer protection, above all, to be informed and to be able to exercise their freedom of choice for products that are not genetically modified.KEYWORDS: Consumer; Social Role of the Company; Principle of Information; Labeling,; Transgenic.

scholarly journals Social Marketing Advertising Trends in Satellite Channels / Analytical Study

2021 ◽  
Vol 13 (2) ◽  
pp. 923-931
Author(s):  
Dr. Afnan Mohammed Shaban
Keyword(s):  
Content Analysis ◽  
Social Marketing ◽  
Analytical Study ◽  
Social Role ◽  
Analysis Tool ◽  
The Social ◽  
Satellite Channels ◽  
Advertising Content ◽  
Qualitative Sample

The research deals with the topic of social marketing in satellite channels by focusing on advertisements that call for social development, and the research aims to define the concept of social marketing, the social role of social ads in society, and to clarify the types of social marketing advertisements on satellite channels and the topics they raise, and the content analysis tool was used. The quantitative and qualitative sample of the sample consisting of (43) television advertisements from local and Arab channels, and the research reached a set of results, the most important of which showed that the advertising content of social marketing is determined between health and social topics more than other topics. The results indicate that the most types of advertisements used in marketing are Informative and educational ads, social marketing ads depend on the use of persuasion, the most prominent of which is logical appeals.

Synergetic Theory of Document in Evolution of Document Science

2018 ◽  
pp. 1060-1068
Author(s):  
Galina A. Dvoenosova ◽  
Keyword(s):  
Social Role ◽  
Scientific Study ◽  
Self Organization ◽  
Universal Theory ◽  
Social Self ◽  
Social Goal ◽  
The Social ◽  
Synergetic Theory ◽  
First Time

The article assesses synergetic theory of document as a new development in document science. In information society the social role of document grows, as information involves all members of society in the process of documentation. The transformation of document under the influence of modern information technologies increases its interest to representatives of different sciences. Interdisciplinary nature of document as an object of research leads to an ambiguous interpretation of its nature and social role. The article expresses and contends the author's views on this issue. In her opinion, social role of document is incidental to its being a main social tool regulating the life of civilized society. Thus, the study aims to create a scientific theory of document, explaining its nature and social role as a tool of social (goal-oriented) action and social self-organization. Substantiation of this idea is based on application of synergetics (i.e., universal theory of self-organization) to scientific study of document. In the synergetic paradigm, social and historical development is seen as the change of phases of chaos and order, and document is considered a main tool that regulates social relations. Unlike other theories of document, synergetic theory studies document not as a carrier and means of information transfer, but as a unique social phenomenon and universal social tool. For the first time, the study of document steps out of traditional frameworks of office, archive, and library. The document is placed on the scales with society as a global social system with its functional subsystems of politics, economy, culture, and personality. For the first time, the methods of social sciences and modern sociological theories are applied to scientific study of document. This methodology provided a basis for theoretical vindication of nature and social role of document as a tool of social (goal-oriented) action and social self-organization. The study frames a synergetic theory of document with methodological foundations and basic concepts, synergetic model of document, laws of development and effectiveness of document in the social continuum. At the present stage of development of science, it can be considered the highest form of theoretical knowledge of document and its scientific explanatory theory.

Coinage and the Tributary Mode of Production

2018 ◽  
Author(s):  
Eduardo Manzano Moreno
Keyword(s):  
Roman Empire ◽  
Middle Ages ◽  
Social Role ◽  
State Of The Art ◽  
Early Middle Ages ◽  
The Social ◽  
Simple Question ◽  
Mode Of Production

This chapter addresses a very simple question: is it possible to frame coinage in the Early Middle Ages? The answer will be certainly yes, but will also acknowledge that we lack considerable amounts of relevant data potentially available through state-of-the-art methodologies. One problem is, though, that many times we do not really know the relevant questions we can pose on coins; another is that we still have not figured out the social role of coinage in the aftermath of the Roman Empire. This chapter shows a number of things that could only be known thanks to the analysis of coins. And as its title suggests it will also include some reflections on greed and generosity.

Ivory in the Chalcolithic enclosure of Perdigões (South Portugal): the social role of an exotic raw material

2015 ◽  
Vol 47 (3) ◽  
pp. 390-413 ◽  
Author(s):  
António Carlos Valera ◽  
Thomas Xaver Schuhmacher ◽  
Arun Banerjee
Keyword(s):  
Social Role ◽  
Raw Material ◽  
The Social ◽  
South Portugal
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