Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping

2015 ◽  
pp. 234-239 ◽  
Author(s):  
Hilal Özen ◽  
Nil Kodaz
Keyword(s):  
Cultural Study ◽  
Online Shopping ◽  
Cross Cultural ◽  
Cross Cultural Study

scholarly journals Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping

2018 ◽  
Vol 3 (2) ◽  
pp. 80-90 ◽  
Author(s):  
Hilal Ozen ◽  
Nil Kodaz
Keyword(s):  
Cultural Differences ◽  
Cultural Study ◽  
Online Shopping ◽  
Cross Cultural ◽  
Cross Cultural Differences ◽  
Cross Cultural Study ◽  
Online Retailers ◽  
The Usa ◽  
Irreversible Effect ◽  
Buying Behaviors

With the irreversible effect of globalization, a growing number of websites today sell their products to more than one country. The effects of cross cultural differences on buying behaviors are widely acknowledged. Therefore, a consideration about attracting and retaining online consumers from different countries and cultures is gaining importance. This paper examines the roles of hedonic and utilitarian values in online shopping by comparing cross culturally the Turkish and US consumers. A total of 264 students from Turkey and USA participated in the survey. The findings showed that the online shopping behaviors of Turkish and USA consumers differ according to their hedonic and utilitarian values. While Turkish consumers use online retailers to socialize with others, the USA people use online shopping for relaxation purposes.

A Cross-Cultural Study of Depression: Much Ado ….

1984 ◽  
Vol 29 (9) ◽  
pp. 728-729
Author(s):  
Ian H. Gotli
Keyword(s):  
Cultural Study ◽  
Cross Cultural ◽  
Cross Cultural Study

Development of the Mexican organizational citizenship behavior: A cross-cultural study

2010 ◽  
Author(s):  
Nicole Gullekson ◽  
Sean D. Robinson ◽  
Luis Ortiz ◽  
Marcus J. Fila ◽  
Charles Ritter ◽  
...  
Keyword(s):  
Cultural Study ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Cross Cultural ◽  
Citizenship Behavior ◽  
Cross Cultural Study

The Perception of Simple and Complex Meters: A Cross-Cultural Study of North American and Turkish Listeners

2014 ◽  
Author(s):  
Charles Yates ◽  
Timothy Justus ◽  
Nart Bedin Atalay ◽  
Sandra E. Trehub
Keyword(s):  
Cultural Study ◽  
North American ◽  
Cross Cultural ◽  
Cross Cultural Study

A cross-cultural study of theory of mind and cognitive verbs

1997 ◽  
Author(s):  
Paula J. Schwanenflugel ◽  
Mike Martin ◽  
Tomone Takahashi
Keyword(s):  
Theory Of Mind ◽  
Cultural Study ◽  
Cross Cultural ◽  
Cross Cultural Study ◽  
Cognitive Verbs
Sign in / Sign up

Export Citation Format

Share Document