Media Management and Economics Research in a Transmedia Environment
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15

(FIVE YEARS 0)

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0

(FIVE YEARS 0)

Published By Routledge

9780203538326

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Application of the Long Tail Economy to the Online News Market in Taiwan: Civic Participation Matters

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-15 ◽

2013 ◽

pp. 87-109

Keyword(s):

Civic Participation ◽

Online News ◽

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Responding to Systematic Reform, Market Change, and Technological Innovation: China’s Book Publishing Industry in Rapid Transformation

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-18 ◽

2013 ◽

pp. 149-160

Keyword(s):

Technological Innovation ◽

Publishing Industry ◽

Book Publishing ◽

Book Publishing Industry ◽

Market Change ◽

Rapid Transformation

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Future Prospects for Cable Telecommunications in an Over-the-Top World

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-12 ◽

2013 ◽

pp. 34-61

Keyword(s):

Future Prospects ◽

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A Case Study on Media Diversifi cation: Caracol and RCN TV Channels—Beyond the Traditional Business Model

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-21 ◽

2013 ◽

pp. 176-189

Keyword(s):

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The State of Spanish Language Media 2012

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-23 ◽

2013 ◽

pp. 212-232

Keyword(s):

The State ◽

Spanish Language

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Introduction

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-9 ◽

2013 ◽

pp. 17-18

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Order of Market Entry: Examining First Mover Advantages among Social Networking Sites J iyoung Cha

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-16 ◽

2013 ◽

pp. 110-136

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Market Entry ◽

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Television Industry’s Adoption of the Internet: Diffusion of an Ineffi cient Innovation

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-25 ◽

2013 ◽

pp. 235-257

Keyword(s):

The Internet ◽

Internet Diffusion

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An Argument for News Media Managers to Direct and Use Audience Research

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-17 ◽

2013 ◽

pp. 137-148

Keyword(s):

Audience Research

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Innovation Failure: A Case Study Analysis of Eastman Kodak and Blockbuster Inc.

Media Management and Economics Research in a Transmedia Environment ◽

10.4324/9780203538326-13 ◽

2013 ◽

pp. 62-84

Keyword(s):

Study Analysis ◽

Case Study Analysis

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