PERAN MEDIA KOMUNIKASI DALAM MENINGKATKAN SRADDHA BHAKTI SISWA SEKOLAH MENENGAH ATAS DWIJENDRA DENPASAR

<p><em>Technological developments bring about major changes to communication patterns, including in the world of education. Compared to before, now students consisting of generation Z are more interested in delivering dynamic materials that can be accessed from anywhere. Responding to these challenges, the Hindu-based Dwijendra Denpasar High School (SMA) seeks to optimize the distribution of religious messages through the use of communication media. This study aims to analyze how far the communication media can play a role in improving students' sraddha bhakti. Researchers used three theories, namely Agenda Setting, Mathematical Communication, and Constructivism. This type of research is qualitative descriptive with a sociological approach. The research subjects were the school as communicators and students as communicants. Methods of data collection through participatory observation, structured interviews, document studies, literature studies, and online searches. The results showed that communication media consisting of Dwijendra Community Radio, audio-visual media, and Learning Management System (LMS) had an important role in the distribution of information related to sraddha bhakti. The media has advantages in terms of effectiveness, efficiency, concrete, and motivation. Barriers that arise in the role of communication media consist of technical barriers which include facilities and infrastructure, semantic barriers that include message content, and human barriers that arise from communication actors. The strategies applied by the school to improve the role of communication media include mapping problems, taking action on obstacles that occur, and optimizing the role of communication media using redundancy, canalizing, informative, educational, coercive, and persuasive methods. The evaluation shows that the role of communication media has positive implications for increasing students' knowledge, skills, and attitudes of Sraddha Bhakti.</em></p>

TRANSFORMASI KOMUNIKASI NON VERBAL PAYAS AGUNG BADUNG PADA UPACARA PERKAWINAN BAGI UMAT HINDU DI KOTA DENPASAR

<em><span lang="IN">The transformation in Balinese bridal make-up and dress, especially regarding the details on the face and head decoration of the bride, is not solely due to the wishes of the bride herself, but because of the demands of the times. The transformation of traditional Balinese bridal make-up and clothing into the form of modified bridal make-up and clothing cannot be separated from the development of the socio-cultural dynamics of the Denpasar community itself. The dynamic itself can be understood as starting from the emergence of a new trend in Balinese life cycle rituals, especially in wedding ceremonies, namely the emergence of pre-wedding culture among young people which began in the 2001s.</span><span lang="IN">The implications of the transformation in Balinese bridal make-up and clothing have had various implications for the social life of people all over the world. The changes that occur in society are caused by three main factors, namely; the need for democratization, advances in science and technology and globalization.</span><span lang="IN">Implications for social dynamics The development of this kind of globalization will certainly bring about social change. One of the most prominent socio-cultural changes that occurred as a result of the development of this globalization era was the strengthening of the consumptive behavior of the community, including the people of Denpasar.</span><span lang="IN">The transformation of values in the field of Balinese make-up and bridal clothing, either at the level of nista, middle or at the level of Payas agung is due to the development of an increasingly modern society. This can not be separated from the existence of a new order in the development of the social system in this country, including the social order of the Denpasar community, which has implications for various aspects of community life, such as in the field of education</span></em>