Masak, Macak, Manak Nowadays through Challenge-Based Research on Nol Dance Creation

Patriarchy in Javanese culture gives birth to gender stratification between women and men. This attitude has an impact on the work delegated to women. This stigma requires women to fulfill cultural values that include 3M, namely masak, macak, manak. This study aims to find out the existence and relevance of the values of masak, macak, and manak, in the form of dance works, and to find out how these values must be maintained. The method used is the method of creation based on the concept of art-based research. This research on the creation of dance works is based on challenges, namely through the process of creating challenges. The study was conducted by challenging ten participants to communicate and do several things intensely, both personally and communally, for seven days online through the "7 days cooking" challenge. The results of this study are in the form of dance performances containing messages of masak, macak, and manak which are displayed live streaming on the Youtube social media channel.

Media Marketing and its Role in Reducing Political Deception

The current study aims to diagnose the role of media marketing in reducing political deception. The study sample was selected, which consists of four media channels in Najaf province, namely (Al-Iraqiya Media Channel, Euphrates Media Channel, Karbala Media Channel, Local Wafa Channel). As the number of members of these channels amounts to (150) associates, the required sample size was calculated according to the sample calculation equations. It turns out that the required sample size is (108), and accordingly, the researcher distributed (140) forms of Estebe Inn as the retriever (117) forms. (8) have been excluded from forms that are not suitable for statistical analysis. Accordingly, the final sample size (109), after the statistical analysis was carried out by adopting the program (SPSS V23 and SMART PLS) to find appropriate solutions to the problem of study, which is to determine the relationship between the study variables. The study reached a set of conclusions from its concerns, which showed media marketing in dimensions (media innovation, media integration, media investment, media ideas, media participation, media interaction). It is a competitive weapon for organizations to help them cope with changes in the internal environment and make the necessary decisions, and know competitors that help them achieve a competitive advantage. It turns out that there is an increase in the value of media because it is a source of information. The news is interested in political affairs depends on the follow-up of the press, which is similar to the interest, economy, health, culture, entrepreneurship, and many areas that derive its information and the latest news from the media. I reached the need to focus on media marketing in its dimensions and make it a general culture among all customers in different departments and people. The need to look for the appropriate methodology that achieves a state of integration between media organizations and customer orientations.

An Exploratory Factor Analysis of Brand Awareness in The Low Involvement Product on Social Media Channel

The objective of this paper was to analyse the factor of brand awareness in the low involvement product on social media channel. Samples of this research were 500 people have experience with product on social media channel. The research instrument was a questionnaire. The statistics used for data analysis were frequency, percentage, average, standard deviation and the KMO and Bartlett’s test to measure the adequacy of the data and hypothesis test. The study results indicate that brand awareness in the low involvement product on social media channel which a total of four factors were extracted from the brand awareness index scale: product quality, presenter image, message design, and media characteristic. the KMO value is 0.95, Chi-square is 12418.36, p-value is 0.00 conclude that the variables were related and suitable with factor analyzing.

Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the product or service at hand. In recent years, social media has risen as an influential marketing communication channel in digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social media channel Clubhouse offers an audio-only experience. The current research lacks analysis of the potential influence of the hyped social network. Due to the novelty of the channel and the absence of text messages as well as visual stimuli, questions regarding the impact that usage of this social media channel might have on crowdfunding, a means of rising popularity in alternative financing, have arisen. The study builds upon the media richness theory of Daft and Lengel as well as the channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied to answer the research question at hand. The main findings include different approaches to foster the opportunities of Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development options for the platform.

Engaging Social Media Users with Health Education and Physical Activity Promotion

Health-dedicated groups on social media provide different contents and social support to their peers. Our objective is to analyze users’ engagement with health education and physical activity promotion posts according to the expressed social support and social media. All health education and physical activity promotion posts on Facebook, Twitter, and Instagram during 2017–2019 by a diabetes association were extracted. We identified the type of social support within these posts; and analysed the users’ engagement with these posts according to the type of social support and social media channel. A total of 260 posts dealing with health education (n=200) and physical activity promotion (n=60) were published. Posts promoting physical activity received 54% more likes than posts on health education (p<0.05), but they were 69% less likely to receive comments and be shared (both p<0.01). Posts expressing tangible assistance received 6 times more likes (p<0.001), and the ones indicating network support almost 11 times more shares (p<0.05). Posts expressing two or more types of social support were the most engaging (3 times more likes, 2 times more comments, and over 6 times more shares, all p<0.001). Health-dedicated social media groups can be effective channels for providing health education and for promoting physical activity among individuals with diabetes. Our findings suggest that engagement with health education and physical activity promotion posts can be increased by providing tangible assistance, network support, or expressing two or more types of social support; and by posting on Facebook and Instagram.

Why Do You Trust News? The Event-Related Potential Evidence of Media Channel and News Type

Media is the principal source of public information, and people's trust in news has been a critical mechanism in social cohesion. In recent years, the vast growth of new media (e.g., internet news portals) has brought huge change to the way information is conveyed, cannibalizing much of the space of traditional media (e.g., traditional newspapers). This has led to renewed attention on media credibility. The study aims to explore the impact of media channel on trust in news and examine the role of news type. Twenty-six participants were asked to make trust–distrust decisions after reading a variety of news headlines from different media channels while undergoing electroencephalography (EEG) monitoring. The electrophysiological results showed that, for hard news (e.g., important news related to public life), the new media condition elicited smaller N100 and larger P200 amplitudes than the traditional media condition. However, for soft news (e.g., entertainment, and non-related to vital interest), there was no significant difference. The study suggests that the fitness of media channel and news type may influence the evaluation of news, impacting participants' affective arousal and attention allocation in the early stage and influencing trust in news. These results provide neurocognitive evidence of individuals' trust toward hard and soft news consumed via different media channels, yielding new insights into trust in media and contributing to media trust theory.