Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions

2021 ◽  
Vol 14 (3) ◽  
pp. 357
Author(s):  
Jaskirat Singh Rai ◽  
Maher N. Itani ◽  
Apar Singh ◽  
Amanpreet Singh
Keyword(s):  
Purchase Intentions ◽  
Product Knowledge ◽  
Sport Team ◽  
Psychological Commitment

scholarly journals Research on the Green Purchase Intentions from the Perspective of Product Knowledge

2016 ◽  
Vol 8 (9) ◽  
pp. 943 ◽  
Author(s):  
Kai Chen ◽  
Ting Deng
Keyword(s):  
Purchase Intentions ◽  
Product Knowledge

Understanding consumers’ intentions to purchase green products in the social media marketing context

2019 ◽  
Vol 32 (4) ◽  
pp. 860-878 ◽  
Author(s):  
Ying Sun ◽  
Shanyong Wang
Keyword(s):  
Social Media ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Perceived Behavioral Control ◽  
Product Knowledge ◽  
Green Products ◽  
Content Type ◽  
Price Consciousness

Purpose The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms, perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups. Design/methodology/approach A questionnaire survey method was used to collect data from consumers in China. The Amos 22.0 software package was used to conduct the data analysis. Findings The empirical results suggest that attitude, subjective norms and perceived behavioral control positively affect purchase intentions, while price consciousness negatively affects purchase intentions. Product knowledge positively affects consumers’ attitudes and purchase intentions, and PCE positively affects consumers’ attitudes. As expected, social media marketing positively affects subjective norms, product knowledge and PCE and negatively affects price consciousness. However, there is no significant relationship between PCE and purchase intentions. According to the results of multigroup structural equation modeling analysis, the effects differ significantly among different consumer groups. Originality/value This study enriches the research about the factors that influence consumers’ purchases of green products in emerging countries in the social media marketing context.

scholarly journals Impact of Green Product Knowledge and Perception on Green Purchase Intention: Moderating Role of Price Consciousness

2020 ◽  
Vol 9 (4) ◽  
pp. 456-464
Author(s):  
ALI HAIDER ◽  
MALIK MUHAMMAD FAISAL ◽  
FIZZA ASIF
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Primary Data ◽  
Product Knowledge ◽  
Green Products ◽  
Niche Markets ◽  
Future Directions ◽  
Price Consciousness ◽  
Moderating Role

Green products are rapidly moving from niche markets to large market segments and number of consumers purchasing green products are rapidly penetrating mainstream markets (Roberts, 1996). As majority of the consumers are concerned about environment, green markets are developing rapidly and quickly (Peateie and Crane, 2005). These green markets have created essence of doing green marketing. Price is one of such factors that may prevent a green consumer to buy an eco-friendly product (Bonini and Oppenheim, 2008). Tanner and Wölfing Kast, 2003 also confirms this relationship between buying intentions of consumers and price of green products.Also, environmental consciousness among customers is increasing making them more concerned about green and responsible purchasing of food. By analyzing this by using theory of reasoned actions, green purchase intentions is affected differently by different and type of prices. Data collected from a sample of 400 consumers while, structured questionnaires were used to gather primary data from consumers. For hypothesis testing process macro was used. CFA was run by using AMOS. There have been discussed results alongwith recommendations and future directions at the end. Keywords: Consumer Product Knowledge, Perceived Quality, Perceived Saving, Consumer Green Attitude, Green Purchase Intention, Price Consciousness.

The theory of planned behaviour and intention of purchase sport team licensed merchandise

2016 ◽  
Vol 6 (2) ◽  
pp. 228-243 ◽  
Author(s):  
Min Soo Kim ◽  
Jeffrey James
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Role Identity ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Sport Team ◽  
Past Behavior ◽  
Licensed Merchandise

Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC) were used to predict purchase intention of STLM. In an effort to increase the level of prediction, additional elements – past behavior and role identity – were included. A total of 384 university students participated in the survey. Findings – The results indicated that attitude, subjective norms, and PBC accounted for 64 percent of the variance in purchase intention of STLM. Past behavior and role identity explained an additional 9.3 percent of the variance in purchase intentions. Past behavior was the strongest predictor of purchase intention. Originality/value – The results showed the efficacy of the TPB in predicting purchase intentions of STLM.

The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League

2019 ◽  
Vol 9 (2) ◽  
pp. 202-212
Author(s):  
Jaskirat Singh Rai ◽  
Apar Singh
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Team Identification ◽  
Product Knowledge ◽  
Brand Knowledge ◽  
Sport Fans ◽  
Premier League ◽  
Equation Modelling ◽  
The Impact

Many research studies conducted in the recent past have found that the success of sports sponsorship depends much on consumers’ affiliation with the sport or a team. In order to understand the mechanics of the same, this study explores team–sponsor congruence, team identification and team involvement as exogenous variables to measure the attendees’ association with the team and its impact on their knowledge of the sponsor brand in order to ascertain the impact of their brand knowledge on the brand image of the sponsor and their purchase intentions. Using structural equation modelling technique, the study found that the attendees’ team association positively affects their knowledge of the sponsor brand, which in turn affects the sponsor image and purchase intention of the attendees. The study also found a weak direct association between the attendees’ product knowledge and their purchase intentions, implying the mediation of sponsor image. The study’s strength is in its sample of the respondents who were filtered for their high interest in the sport and the team (cricket and KXIP, respectively) under study. After selecting a team from the Indian Premier League (IPL) and analysing the responses of on-ground sport fans, the study provides valuable insights for the organizations which do or intend to sponsor a team in professional sport.

scholarly journals Pengaruh Pengetahuan Produk dan Persepsi Kualitas Produk terhadap Keputusan Pembelian pada Kosmetik Organik

2018 ◽  
Vol 7 (2) ◽  
pp. 134
Author(s):  
Indarto Candra Yoesmanam
Keyword(s):  
Sampling Technique ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Purchase Decision ◽  
Product Knowledge ◽  
The People ◽  
Organic Products ◽  
Marketing Activities ◽  
Dominant Influence

Knowledge of the people and businesses that increase would be so many impacts generated by used biohazard ingredients on cosmetics, resulting in the increasing the level of awareness of concern for the importance of the healty. It was addressed by marketers to perform marketing activities of the healty, so that the term green marketing. One of them by launching green products. Melilea is organic corporate the launching organic products in Indonesia. The innovation organic cosmetic,give impact on consumer behavior in increase the knowledge and perception of the products that can influence consumer purchase intentions.This research aims to analyze and discuss the influence of product knowledge and perception quality of product on organic cosmetics Melilea to purchase intentions. The type of this research is quantitative. The sampling technique that used was snawball sampling with sample size of 110 respondents. Statistics analysis used was multiple linear regression to know level of the influence.The results showed that the the influence of product knowledge and perception quality of product on purchase decision is 20.3% that value koefisian determination (adjusted R2), while the remaing 79.7% is influenced by other variables outside of research. In this study, dominant influence internet product knowledge with values is 0,291 while the perception quality of product variables with value is 0,122. 

scholarly journals PERAN KREDIBILITAS INFLUENCER, PENGETAHUAN PRODUK, DAN NEGARA ASAL PADA NIAT BELI SMARTPHONE OPPO A9 2020

2021 ◽  
Vol 5 (1) ◽  
pp. 111
Author(s):  
Ilham Candra Prayoga ◽  
Yessy Artanti
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Purchase Intention ◽  
Country Of Origin ◽  
High Mobility ◽  
Purchase Intentions ◽  
Sampling Techniques ◽  
Product Knowledge ◽  
The Times ◽  
Positive Effect

Di era saat ini, perkembangan zaman dan mobilitas manusia yang semakin tinggi, teknologi komunikasi pada media sosial juga berkembang terutama mengenai smartphone. Smartphone Oppo A9 2020 yang dirilis di Indonesia pada September 2019. Diposisikan sebagai kelas menengah atas, harga terjangkau, tetapi dengan spesifikasi kamera dan internal memuaskan, Oppo A9 2020 mengusung chipset Snapdragon 665 sebagai 'otak' utamanya. Jenis dan ukuran layar: IPS 6,5 inci, namun terdapat smartphone Realme 5 pro yang menjadi rival Oppo A9 2020 di mana merek Oppo merupakan merek smartphone yang lebih dulu hadir dan unggul daripada merek smartphone Realme, namun smartphone Realme lebih menarik niat konsumennya di Indonesia. Penelitian ini bertujuan untuk menganalisis dan membahas pengaruh influencer credibility, product knowledge, dan country of origin terhadap purchase intention calon pembeli smartphone Oppo A9 2020. Pengolahan data pada penelitian ini menggunakan regresi linier berganda dengan teknik nonprobability sampling dan metode yang digunakan adalah judgmental sampling pada sampel berjumlah 200 responden melalui media sosial. Penelitian ini menunjukkan hasil dari pengaruh kredibilitas influencer, pengetahuan produk serta asal negara memiliki pengaruh positif yang signifikan terhadap niat beli pada produk smartphone Oppo A9 2020. In the current era, the times and the increasingly high mobility of people, communication technology on social media is also developing, especially regarding smartphones. Oppo A9 2020 smartphone released in Indonesia in September 2019. Positioned as an upper middle class, affordable prices, but with satisfying camera and internal specifications, the Oppo A9 2020 carries the Snapdragon 665 chipset as its main 'brain'. Screen type and size: IPS 6.5 inches, but there is a Realme 5 pro smartphone that rivals the Oppo A9 2020 where the Oppo brand is a smartphone brand that is first present and superior to the Realme smartphone brand, but the Realme smartphone is more attractive to consumers in Indonesia. . This study aims to analyze and discuss the influence of influencer credibility, product knowledge, and country of origin on the purchase intention of prospective smartphone buyers for the Oppo A9 2020. Data processing in this study uses multiple linear regression with nonprobability sampling techniques and the method used is judgmental sampling on the sample totaling 200 respondents through social media. This study shows the results of the influence of influencer's credibility, product knowledge and country of origin have a significant positive effect on purchase intentions on the Oppo A9 2020 smartphone product.

scholarly journals Pengaruh Pengetahuan Produk dan Persepsi Kualitas terhadap Niat Beli Mobil Datsun Go Panca

2018 ◽  
Vol 9 (1) ◽  
pp. 26
Author(s):  
Aditya Rian Firmansyah
Keyword(s):  
Linear Regression ◽  
Regression Model ◽  
Linear Regression Model ◽  
Multiple Linear Regression Model ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Purchase Intent ◽  
Product Knowledge ◽  
Measuring Instrument

This study aims to investigate and discuss the influence of knowledge and perception of the quality of the product purchase intentions Datsun Go Panca.The sampling technique used is non - probability sampling and sampling conducted by judgmental sampling with a sample taken as many as 210 people. The target populationis the respondents whowere visitinga car show LCGC especially Datsun Go Panca.The scale of measurementin this study using a Likert scale. Measuring instrument usedwas a questionnaire. Analysis of data using multiple linear regression model. The results showedthat the effectof product knowledge on the intentionto buy Datsun Go Panca and influence the quality perception and purchase intent Datsun GoPanca, contributed 49.5%.

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