Handbook of Research on International Advertising
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26

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Published By Edward Elgar Publishing

9781781001042

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Culture and the Mind: Implications for Art, Design and Advertisement

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00015 ◽

2013 ◽

Author(s):

Takahiko Masuda

Keyword(s):

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Project GLOBE and Cross-cultural Advertising Research: Developing a Theory-driven Approach

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00013 ◽

2013 ◽

Author(s):

Narda R. Quigley

Keyword(s):

Cross Cultural ◽

Advertising Research

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The Importance and Relevance of Integrated Marketing Communications: A Global Perspective

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00037 ◽

2013 ◽

Author(s):

Philip J. Kitchen

Keyword(s):

Global Perspective ◽

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing

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Raising the Golden Arches: Advertising’s Role in the Socialization of the World

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00033 ◽

2013 ◽

Author(s):

Jefferey K. Johnson

Keyword(s):

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A Comparative Study of Corporate Reputation between China and Developed Western Countries

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00029 ◽

2013 ◽

Author(s):

Yang Zhang

Keyword(s):

Comparative Study ◽

Corporate Reputation ◽

Western Countries

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Preface

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00007 ◽

2013 ◽

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Sampling in International Advertising Research

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00022 ◽

2013 ◽

Author(s):

Louisa Ha

Keyword(s):

Advertising Research ◽

International Advertising

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Twenty Years On – Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, ‘Estonia’s Department Store’

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00019 ◽

2013 ◽

Author(s):

Brent McKenzie

Keyword(s):

Soviet Union ◽

Department Store ◽

The Soviet Union

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Typologies of Cultural Dimensions and their Applicability to International Advertising

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00014 ◽

2013 ◽

Author(s):

Ralf Terlutter

Keyword(s):

Cultural Dimensions ◽

International Advertising

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Adoption of Global Consumer Culture: The Road to Global Brands

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00011 ◽

2013 ◽

Author(s):

Ay_egül …zsomer

Keyword(s):

Consumer Culture ◽

Global Brands ◽

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