Social Media Marketing
Latest Publications

TOTAL DOCUMENTS

15

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Springer Singapore

9789811053221, 9789811053238

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Uniqueness of Social in the Overall SMAC Stack

Social Media Marketing ◽

10.1007/978-981-10-5323-8_3 ◽

2018 ◽

pp. 37-49

Author(s):

Easwar Krishna Iyer

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A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures

Social Media Marketing ◽

10.1007/978-981-10-5323-8_13 ◽

2018 ◽

pp. 181-193 ◽

Author(s):

Pratima Narayan ◽

Githa Heggde

Keyword(s):

Social Media ◽

Consumer Protection ◽

Critical Analysis

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Influence of Social Media Marketing on Health Care and Automobile Sectors in India

Social Media Marketing ◽

10.1007/978-981-10-5323-8_12 ◽

2018 ◽

pp. 161-180

Author(s):

Joyeeta Chatterjee ◽

Ambrish Joshi

Keyword(s):

Health Care ◽

Social Media ◽

Social Media Marketing

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Social Media Marketing, Corporate Social Responsibility, and Social Change in India

Social Media Marketing ◽

10.1007/978-981-10-5323-8_9 ◽

2018 ◽

pp. 123-135

Author(s):

Sameer Deshpande

Keyword(s):

Social Media ◽

Corporate Social Responsibility ◽

Social Change ◽

Social Responsibility ◽

Social Media Marketing ◽

Corporate Social

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The Future of Social CRM

Social Media Marketing ◽

10.1007/978-981-10-5323-8_10 ◽

2018 ◽

pp. 137-142

Author(s):

Ajay Row

Keyword(s):

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The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Social Media Use Intention and Information Sharing

Social Media Marketing ◽

10.1007/978-981-10-5323-8_7 ◽

2018 ◽

pp. 93-112

Author(s):

Nathalie Chinje ◽

Richard Chinomona

Keyword(s):

Social Media ◽

Information Sharing ◽

Generation Y ◽

Media Use ◽

Ease Of Use ◽

Social Media Use ◽

Social Media Platforms ◽

Use Of Social Media

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How Social Media Will Impact Marketing Media

Social Media Marketing ◽

10.1007/978-981-10-5323-8_1 ◽

2018 ◽

pp. 3-18 ◽

Author(s):

Jagdish N. Sheth

Keyword(s):

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Qwikcilver’s Experience: Why Social Marketing Drove Digital Gifting Growth in India

Social Media Marketing ◽

10.1007/978-981-10-5323-8_15 ◽

2018 ◽

pp. 209-214

Author(s):

T. P. Pratap

Keyword(s):

Social Marketing

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Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Companies

Social Media Marketing ◽

10.1007/978-981-10-5323-8_11 ◽

2018 ◽

pp. 143-158

Author(s):

Rajiv Kashyap ◽

Sudha Mani ◽

Prabakar Kothandaraman ◽

Raj Agnihotri

Keyword(s):

Social Capital ◽

Social Media ◽

Sales Professionals ◽

Use Of Social Media

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Portea: Social Media Applications

Social Media Marketing ◽

10.1007/978-981-10-5323-8_14 ◽

2018 ◽

pp. 195-207

Author(s):

K. Ganesh

Keyword(s):

Social Media ◽

Media Applications

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