Social Media Marketing, Corporate Social Responsibility, and Social Change in India

2018 ◽  
pp. 123-135
Author(s):  
Sameer Deshpande
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Change ◽  
Social Responsibility ◽  
Social Media Marketing ◽  
Corporate Social

scholarly journals Social Media Marketing Effects On Corporate Social Responsibility

2013 ◽  
Vol 12 (1) ◽  
pp. 61 ◽  
Author(s):  
Christina B. Curley ◽  
Nadia Abgrab Noormohamed
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Strategic Plan ◽  
Social Media Marketing ◽  
Socially Responsible ◽  
Innovative Methods ◽  
Corporate Social ◽  
Serving Society

Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.

Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction

2017 ◽  
Vol 6 (2) ◽  
pp. 132-145 ◽  
Author(s):  
Jalal Rajeh Hanaysha
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Fast Food ◽  
Positive Impact ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Price Promotion ◽  
Corporate Social

Customer satisfaction is one of the main topics in marketing that received large attentions from several scholars and practitioners. Satisfied customers tend to be the driving force for brand success and building sustainable competitive advantage; therefore, looking at the antecedents of customer satisfaction is deemed to be very important. This article is designed to examine the effects of social media marketing, price promotion, and corporate social responsibility on customer satisfaction in the fast-food industry. The data were collected using a survey instrument from 293 customers of international fast-food restaurants in east coast Malaysia. To analyze the collected data and reach at conclusions, SPSS and structural equation modeling (AMOS) were utilized. The findings revealed that social media marketing and price promotion have significant effects on customer satisfaction. Moreover, the findings revealed that corporate social responsibility has a significant positive impact on customer satisfaction.

scholarly journals The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Firms’ Operating in Multan, Pakistan

2019 ◽  
Vol 11 (12) ◽  
pp. 3434 ◽  
Author(s):  
Abbas ◽  
Mahmood ◽  
Ali ◽  
Raza ◽  
Ali ◽  
...  
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
New Product Development ◽  
Environmental Effects ◽  
Social Media Marketing ◽  
Sustainable Performance ◽  
Marketing Application ◽  
Corporate Social ◽  
The Relationship

This precise study performed a focalized investigation to examine the association of environmental effects, new product development performance, superior customers’ value, and corporate social responsibility (CSR) on sustainable performance. This research study aimed to investigate how social media marketing application moderates the association between corporate social responsibility and sustainable performance of the firms located in Multan Division, Pakistan. This study applied a simple random sampling approach to execute this research, and the authors sent a questionnaire with an invitation letter and informed consent form to 752 respondents. Based on 548 valid responses from the targeted population, the first step was to screen and analyze data through Statistical Package for the Social Sciences (SPSS-V25) and the Smart PLS V-3.2.8. The results indicated that corporate social responsibility presented a positive impact on firms’ sustainable performance. The findings also revealed that social media marketing tools moderated the relationship between CSR and sustainable production of business firms. As a final point, the study only included respondents from Multan Division, therefore, limiting the generalizability of the findings to other Pakistani business firms. The implications of this study may provide further directions for researchers and academicians to consider the larger sample size and the addition of new variables in other regions worldwide. The findings are useful for filling the gap between the relationship of environmental effects, CSR, and social media marketing application to calculate the sustainable performance of business firms.

Determinants of Firm Performance in Automotive Industry

2021 ◽  
Vol 12 (4) ◽  
pp. 132-148
Author(s):  
Jalal Rajeh Hanaysha ◽  
Isam Saleh ◽  
Suhaidah Hussain ◽  
Khai Loon Lee ◽  
Zahari Abu Bakar
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Firm Performance ◽  
Social Responsibility ◽  
Automotive Industry ◽  
Quantitative Research ◽  
Positive Impact ◽  
Social Media Marketing ◽  
Prior Literature ◽  
Corporate Social

This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigating the direct impacts of the above factors collectively on firm performance, particularly in automotive industry. Moreover, the performance of automotive industry in Malaysia has recently experienced slow growth. Therefore, a quantitative research method was employed for data collection and fulfilling the research objectives. In particular, the data were collected via survey instrument from many employees of automotive companies at the state of Pahang in Malaysia. The data was then anlayzed by SPSS Version 19 to verify and test the hypotheses. Overall, the outcomes revealed that innovation has a significant positive impact on firm performance. But the influence of social media marketing on firm performance was found insignificant. Finally, the outcomes showed that the practice of corporate social responsibility has a positive impact on firm performance.

Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth

2021 ◽  
pp. 227853372198983
Author(s):  
Jalal Rajeh Hanaysha
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Social Media Marketing ◽  
Price Promotion ◽  
Fast Food Restaurants ◽  
Corporate Social

The purpose of this article was to test the effects of social media marketing, corporate social responsibility, and price promotion on word of mouth in the fast-food industry. Only a few scholars tested the mutual effect of the selected factors on word of mouth for global fast-food brands, mainly in the Asian region. The data were gathered from several fast-food restaurants’ visitors at different spots in east coast Malaysia through a survey tool. All of the filled questionnaires were analyzed using partial least square method. The analysis revealed that corporate social responsibility and social media marketing have a significant positive impact on consumers’ word of mouth. The findings also established that price promotion has a significant positive impact on word of mouth. These results enrich our understandings with regards to the importance of these marketing strategies in shaping word of mouth for fast-food restaurants in Malaysia.

scholarly journals Corporate Social Responsibility Disclosure: Responding to Investors’ Criticism on Social Media

2021 ◽  
Vol 18 (14) ◽  
pp. 7396
Author(s):  
Yuming Zhang ◽  
Fan Yang
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Issues ◽  
Media Criticism ◽  
Csr Communication ◽  
Depth Analysis ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The Impact

Companies use corporate social responsibility (CSR) disclosures to communicate their social and environmental policies, practices, and performance to stakeholders. Although the determinants and outcomes of CSR activities are well understood, we know little about how companies use CSR communication to manage a crisis. The few relevant CSR studies have focused on the pressure on corporations exerted by governments, customers, the media, or the public. Although investors have a significant influence on firm value, this stakeholder group has been neglected in research on CSR disclosure. Grounded in legitimacy theory and agency theory, this study uses a sample of Chinese public companies listed on the Shanghai Stock Exchange to investigate CSR disclosure in response to social media criticism posted by investors. The empirical findings show that investors’ social media criticism not only motivates companies to disclose their CSR activities but also increases the substantiveness of their CSR reports, demonstrating that companies’ CSR communication in response to a crisis is substantive rather than merely symbolic. We also find that the impact of social media criticism on CSR disclosure is heterogeneous. Non-state-owned enterprises, companies in regions with high levels of environmental regulations, and companies in regions with local government concern about social issues are most likely to disclose CSR information and report substantive CSR activities. We provide an in-depth analysis of corporate CSR strategies for crisis management and show that crises initiated by investors on social media provide opportunities for corporations to improve their CSR engagement.

Social Media Policies: Implications for Contemporary Notions of Corporate Social Responsibility

2015 ◽  
Vol 142 (3) ◽  
pp. 413-436 ◽  
Author(s):  
Cynthia Stohl ◽  
Michael Etter ◽  
Scott Banghart ◽  
DaJung Woo
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Social
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