The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Social Media Use Intention and Information Sharing

2018 ◽  
pp. 93-112
Author(s):  
Nathalie Chinje ◽  
Richard Chinomona
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Generation Y ◽  
Media Use ◽  
Ease Of Use ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media

Children Using Social Media to Connect with Others and With Consumer Brands

2017 ◽  
pp. 205-220
Author(s):  
Katharine Jones ◽  
Mark S. Glynn
Keyword(s):  
Social Media ◽  
Information Sources ◽  
Media Use ◽  
Next Generation ◽  
Social Media Use ◽  
Related Information ◽  
Interaction Processes ◽  
Social Media Platforms ◽  
Use Of Social Media

Children's use of social media affects their interactions with consumer brands. Because children's social media use is a part of people's increasing use of social platforms to communicate and share content with each other, it is important to understand how children are using such platforms as sources of market-related information. This is because children's socialisation as consumers depends upon their accessing a range of market-related information sources, and social media platforms are envisaged to facilitate such access. Children's interactions with consumer brands are governed by interaction processes, and such processes shape the relationships that children may form with brands. Understanding these interaction processes will provide insights for parents, educators, and business marketers seeking information as to how the next generation of consumers use social media for market-related activities.

scholarly journals Fear of Missing Out as a Predictor of Problematic Social Media Use and Phubbing Behavior among Flemish Adolescents

2018 ◽  
Vol 15 (10) ◽  
pp. 2319 ◽  
Author(s):  
Vittoria Franchina ◽  
Mariek Vanden Abeele ◽  
Antonius van Rooij ◽  
Gianluca Lo Coco ◽  
Lieven De Marez
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Media Use ◽  
Survey Study ◽  
Social Media Use ◽  
Fear Of Missing Out ◽  
Social Media Platforms ◽  
Large Scale Survey ◽  
Problematic Social Media Use ◽  
Use Of Social Media

Fear-of-missing-out (FOMO) refers to feelings of anxiety that arise from the realization that you may be missing out on rewarding experiences that others are having. FOMO can be identified as an intra-personal trait that drives people to stay up to date of what other people are doing, among others on social media platforms. Drawing from the findings of a large-scale survey study among 2663 Flemish teenagers, this study explores the relationships between FOMO, social media use, problematic social media use (PSMU) and phubbing behavior. In line with our expectations, FOMO was a positive predictor of both how frequently teenagers use several social media platforms and of how many platforms they actively use. FOMO was a stronger predictor of the use of social media platforms that are more private (e.g., Facebook, Snapchat) than platforms that are more public in nature (e.g., Twitter, Youtube). FOMO predicted phubbing behavior both directly and indirectly via its relationship with PSMU. These findings support extant research that points towards FOMO as a factor explaining teenagers’ social media use.

scholarly journals Use of Social Media Platforms among Adults in the United States—Behavior on Social Media

Societies ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 27 ◽  
Author(s):  
Jan Hruska ◽  
Petra Maresova
Keyword(s):  
Social Media ◽  
Household Income ◽  
Media Use ◽  
The United States ◽  
Brand Awareness ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Household Incomes ◽  
The U.S

Social media has evolved over the last decade to become an important driver for acquiring and spreading information in different domains such as business, entertainment, crisis management, and politics. The increasing popularity of social media raises a number of questions regarding why we use it so much and what aspects influence this activity. What about gender? What about education, income, age or social status? This paper answers some of these questions using statistical analyses and by dividing overall social media use into selected social media, i.e., Facebook, Instagram, Snapchat, YouTube, and Twitter. The analysis used a dataset that contains information related to 2002 respondents from the U.S. and their social media activity. The results show that people with high household incomes and high education use social media the most. As age increases, social media use decreases, while bigger household income means that social media are used more. Overall, understanding where and at what frequency users are on social media can be a key competitive advantage. When using social networks correctly for marketing, companies can significantly improve their brand awareness, customer satisfaction, quality, reach, and profit.

scholarly journals Let's Have a Tweetup: The Case for Using Twitter Professionally

2016 ◽  
Vol 140 (9) ◽  
pp. 956-957 ◽  
Author(s):  
Maren Y. Fuller ◽  
Timothy Craig Allen
Keyword(s):  
Social Media ◽  
Real Time ◽  
San Francisco ◽  
Media Use ◽  
Patient Privacy ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Social Media Network

Social media use is very common and can be an effective way for professionals to discuss information and interact with colleagues. Twitter (Twitter, Inc, San Francisco, California) is a social media network where posts, termed tweets, are limited to 140 characters. Professional use of Twitter is ideal for physicians interested in both networking and education and is optimally used to facilitate in-person networking. Live-tweeting (posting real-time reactions to events) at professional meetings is also a popular and highly successful use of Twitter. Physicians report patient privacy as the top concern preventing use of social media for professional reasons, and although generally social media use is safe, it is essential to understand how to protect patient confidentially. Other social media platforms with potential for professional use include Facebook (Facebook, Inc, Menlo Park, California), Instagram (Facebook, Inc), YouTube (YouTube, LLC, San Bruno, California), and Periscope (Twitter, Inc). With Twitter and other social media options, now is the time for pathologists to increase our visibility on social media and worldwide.

scholarly journals Social Media as a Battleground for Electoral Violence among Netizens in Africa: The Case of Kenyan Youth

2020 ◽  
Vol 2 (1) ◽  
pp. 104-115
Author(s):  
Christine W Njuguna ◽  
Joyce Gikandi ◽  
Lucy Kathuri-Ogola ◽  
Joan Kabaria-Muriithi
Keyword(s):  
Social Media ◽  
Service Providers ◽  
Media Use ◽  
Self Regulation ◽  
Social Media Use ◽  
Internet Service ◽  
Electoral Violence ◽  
Social Media Platforms ◽  
The Government ◽  
Use Of Social Media

There is a rise in unprecedented political infractions, disturbances and electoral violence in Africa with the youth playing a significant role. Thus, the study broadly investigated social media use and electoral violence among the youth in Kenya using two objectives that were to assess the use of social media platforms among the youth and to investigate the relationship between social media use and electoral violence among the youth. Guided by the Dependency Theory and the Social Responsibility Theory, the study was carried out in Mathare Constituency, Nairobi County, Kenya. Data collection involved questionnaires, key informant interviews and focus group discussions. Analysis of quantitative data was by descriptive statistics and regression while qualitative data was analyzed through transcription. The study findings showed that the use of social media platforms in communication has been growing with WhatsApp becoming the most ‘preferred’ platform in Kenya. The study outcome exposed the fact that social media had an important and positive effect on electoral violence among the Kenyan youth in Mathare (R = .812). On the other hand, social media (Facebook, WhatsApp, Twitter, YouTube and Instagram) had a strong explanatory strength on electoral violence among the Kenyan youth in Mathare (R2 = .659). This means that social media accounts for 65.9 percent of electoral violence among the Kenyan youth in Mathare Constituency, Nairobi County. The study, therefore, concluded that there is a relationship between social media and electoral violence among the Kenyan youth in Mathare. The study finally recommends that the government should embrace and enforce self-regulation mechanisms by Internet service providers to deter incitement. In addition, there should be increased efforts to educate and inform Internet users on the importance of assessing the credibility of information. Promotion of productive engagement as an effective instrument of dealing with online hatred is key.

scholarly journals Problematic social media use is associated with the evaluation of both risk and ambiguity during decision making

2021 ◽  
Author(s):  
Dar Meshi ◽  
David Freestone ◽  
Ceylan Özdem-Mertens
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Substance Use ◽  
High Risk ◽  
Substance Use Disorders ◽  
Media Use ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Problematic Social Media Use ◽  
Use Of Social Media

AbstractBackground and aimsPeople can engage in excessive, maladaptive use of social media platforms. This problematic social media use mirrors substance use disorders with regard to symptoms and certain behavioral situations. For example, individuals with substance use disorders demonstrate aberrations in risk evaluations during decision making, and initial research on problematic social media use has revealed similar findings. However, these results concerning problematic social media use have been clouded by tasks that involve learning and that lack a clear demarcation between risky and ambiguous decision making. Therefore, we set out to specifically determine the relationship between problematic social media use and decision making under both risk and ambiguity, in the absence of learning.MethodsWe assessed each participant's (N = 90) self-reported level of problematic social media use. We then had them perform the wheel of fortune task, which has participants make choices between a sure option or either a risky or ambiguous gamble. In this way, the task isolates decisions made under risk and ambiguity, and avoids trial-to-trial learning. Results: We found that the greater an individual's problematic social media use, the more often that individual choses high-risk gambles or ambiguous gambles, regardless of the degree of ambiguity.Discussion and conclusionsOur findings indicate that greater problematic social media use is related to a greater affinity for high-risk situations and overall ambiguity. These findings have implications for the field, specifically clarifying and extending the extant literature, as well as providing future avenues for research.

scholarly journals Affective polarization in the digital age: Testing the direction of the relationship between social media and users’ feelings for out-group parties

2021 ◽  
pp. 146144482110443
Author(s):  
Maria Nordbrandt
Keyword(s):  
Social Media ◽  
Panel Data ◽  
Media Use ◽  
Digital Age ◽  
Social Media Use ◽  
Media Usage ◽  
Previous Level ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Relationship

There is considerable disagreement among scholars as to whether social media fuels polarization in society. However, a few have considered the possibility that polarization may instead affect social media usage. To address this gap, the study uses Dutch panel data to test directionality in the relationship between social media use and affective polarization. No support was found for the hypothesis that social media use contributed to the level of affective polarization. Instead, the results lend support to the hypothesis that it was the level of affective polarization that affected subsequent use of social media. The results furthermore reveal heterogeneous patterns among individuals, depending on their previous level of social media usage, and across different social media platforms. The study gives reason to call into question the predominating assumption in previous research that social media is a major driver of polarization in society.

scholarly journals Using social media to create a participatory library service: an Australian study

2014 ◽  
Vol 38 (117) ◽  
pp. 54-76 ◽  
Author(s):  
Kathleen Smeaton ◽  
Kate Davis
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Public Libraries ◽  
Media Use ◽  
Library Service ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Exemplary Practice

Public libraries are increasingly using social media in an attempt to meet users in their own spaces. Social media can be useful when used to create a participatory library service emphasising engagement with users. However, there has been little empirical investigation into the success of social media use by public libraries. This article reports on the findings of a research project that explored the use of social media by Australian public libraries. Two organisations participated in case studies that involved interviews, document analysis, and social media observation. To contextualise the use of social media in the case study organisations, a sub-study was undertaken involving observation of an additional 24 public libraries across Australia. This article focuses on the findings from the observation sub-study. It presents and applies a methodology for classifying social media content to determine whether the sample libraries’ social media use is indicative of a participatory approach to service delivery. This article explores how a range of social media platforms are used by the sample libraries and considers what best practice in participatory library service looks like. The two case study organisations’ use of social media is highlighted as exemplary practice.

scholarly journals The Catholic Church in Nigeria and Social Media-Use: A Critical Juxtaposition

2021 ◽  
Vol 4 (2) ◽  
Keyword(s):  
Social Media ◽  
Catholic Church ◽  
Media Use ◽  
New Technology ◽  
Information And Communications Technologies ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Church ◽  
The Catholic Church

There is a perception that the Church is circumspect about the use of new technology. Perhaps this view stems from the understanding that the Church is traditional in nature in terms of accepting change or changing. The situation is even more interesting when it comes to embracing the world of Information and Communications Technologies (ICTs) with particular reference to the use of social media platforms such as Facebook and WhatsApp. With this background in mind, the researchers embarked on a qualitative survey “The Catholic Church in Nigeria and Social Media-Use: A Critical Juxtaposition” to assess how the Church views social media in the country. Through the narrative approach, it discovered that the culture of secrecy, conservatism and fear are responsible for lack of taking advantage of social media platforms for evangelisation purposes. The study recommended openness to media protocol, debuting social media ethical codes and setting up a social media commission as positive ways through which the Church can engage social media meaningfully. It concluded that since social media has come to stay, the Catholic Church in Nigeria must set its own benchmark for engaging with the new technology while fulfilling its divine mission on earth.

Perception of Social Media Use by Distance Learners in Nigeria

2020 ◽  
Vol 10 (2) ◽  
pp. 37-47
Author(s):  
Airen Edale Adetimirin ◽  
Jide Ayoola
Keyword(s):  
Social Media ◽  
Media Use ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Distance Learners ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Lecture Room ◽  
Use Of Social Media

Perceived ease of use (PEOU) and perceived usefulness (PU) of social media by distance learners may affect its acceptance for learning. These constructs were investigated among 341 distance learners in two universities, the University of Ibadan- UI and the National Open University- NOUN in Nigeria using a questionnaire and was analyzed using frequency and percentages. The main purpose and use of social media in UI and NOUN was to share information (100% and 100%) and for group discussion (96.3% and 100%) respectively. WhatsApp was used daily in NOUN (100%) and UI (91.3%). The PEOU by the respondents in NOUN and UI were both high: requiring a lot of mental effort (100%) and promoting distance interactions between learners and lecturers outside the lecture room (96.9%), while PU in NOUN and UI was also high: it decreased travel expenses (100%) and improved academic performance (100%). Therefore, the high perception of social media use (PEOU and PU) by distance learners should be sustained by facilitators through the adoption of social media for all their courses.

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