PERSUASION STRATEGY IN EVERYDAY DISCOURSE

The article discusses the persuasion strategy in everyday discourse. The author considers the main aspects of the persuasion strategy..

REVIEW OF INTERACTIVE APPLICATIONS AS AN EFFECTIVE MEANS OF TEACHING

Several examples of training applications for smartphones are considered as possible ways to gain knowledge and skills. The key features of their design are highlighted and their strengths and weaknesses are analyzed.

NTERNET MARKETING TOOLS IN THE CONSTRUCTION INDUSTRY

The features of marketing in construction are considered, the main tools of internet marketing in the construction industry for B2B and B2C segments are presented.

EDUCATIONAL AND METHODOLOGICAL SUPPORT OF THE EDUCATIONAL PROCESS OF THE UNIVERSITY

The elements of the educational and methodological support of the educational process in terms of the formation of competencies have been supplemented, systematized and unified.

INNOVATIVE ECOSYSTEMS AND CLUSTER FORMATION MODELS

The article studies the concepts of "bioeconomics", "ecosystem", "innovation ecosystem", provides examples of innovative ecosystems and models of their development. the connection between clus-ter formation and the development of the innovation ecosystem of the region is substantiated.

EMPIRICAL DEPENDENCE OF THE HYDRAULIC RESISTANCE OF THE WA-TER LAYER OF THE REGULAR PACKING ON THE RESISTANCE COEFFI-CIENT AND IRRIGATION DENSITY

A criterion equation for the coefficient of hydraulic resistance of a layer of regular packing was ob-tained, and a dependence was obtained that connects the hydraulic resistance of a dry and irrigated packing.

DIGITAL INSTRUMENT READING RECOGNITION

An algorithm for recognizing digits from an image of a device with a digital indication as a tool of an automated workplace of a metrologist is considered.

MATHEMATICAL MODELING OF THERMOGRAVITATIONAL AND THERMOCA-PILLARY CONVECTION IN GAS-LIQUID PROCESSES

. The interaction of gas and liquid phases in some cases is accompanied by the spontaneous occur-rence of convective flows and turbulent pulsations at the phase boundary and in adjacent areas. Hy-drodynamic instability allows to accelerate the interfacial transfer of matter and leads to an increase in mass transfer coefficients. Research in this field is not only theoretical, but also practical, since sur-face convection can be artificially created in apparatus for intensifying the mass exchange process.

DEFORMATIONS OF AN OFF-CENTER COMPRESSED RACK IN A FOAM CONCRETE CAGE

The set of stresses and deformations that occur during the central and off-central compression of the rack in the foam concrete cage is estimated. This technical solution increases the overall stability of the compressed elements

EXAMINATION OF BUILDINGS AND STRUCTURES OF HAZARDOUS PRODUCTION FACILITIES

The article describes the main points related to the EPB of buildings and structures of hazardous production facilities, in which cases and by whom the EPB of buildings and structures is carried out, the conclusion and types of formulations for further operation. The responsibilities of the parties, the stages of the examination are considered and it is indicated that it includes. The article also considers the relevance of the problem of organizations that conduct an examination of industrial safety of buildings and structures