THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON

2022 ◽  
pp. 1-9
Author(s):  
Robert Yeh ◽  
Laurence Zoeckler
Keyword(s):  
College Students ◽  
Case Studies ◽  
Online Video

scholarly journals International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

2018 ◽  
Vol 3 (3) ◽  
pp. 213-230 ◽  
Author(s):  
Filippo Gilardi ◽  
Celia Lam ◽  
K Cohen Tan ◽  
Andrew White ◽  
Shuxin Cheng ◽  
...  
Keyword(s):  
Case Studies ◽  
Cultural Context ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Online Media ◽  
Media Content ◽  
Online Video ◽  
Audience Engagement ◽  
Digital Platforms ◽  
The Relationship

The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encourage or foster audience engagement. Through a series of case studies, this article investigates how international TV series are acquired, distributed, marketed and curated on Chinese online video platforms. This helps to identify specific strategies and themes used by these platforms to promote international content and engage users. These marketing techniques, however, are not always as successful as expected, suggesting the need for a closer examination of the types of engagement sought by media platforms, and the ways in which Chinese audiences have responded within their cultural context.

scholarly journals Book Review: Planning Academic Library Orientations: Case Studies from Around the World

2019 ◽  
Vol 58 (4) ◽  
pp. 259
Author(s):  
Holly Luetkenhaus
Keyword(s):  
College Students ◽  
Case Studies ◽  
Academic Library ◽  
First Year ◽  
Orientation Program ◽  
First Year Students ◽  
Online Tutorials ◽  
The World ◽  
The Many

For those engaging with first-year students and planning first-year programs in academic libraries, the library orientation is a key part of the work we do. “Library orientation” is often a catch-all term that is used to describe many types of library activities aimed at new college students, including in-class sessions, tours, online tutorials, and more. For a librarian revising an existing orientation program or starting from scratch, the possibilities are almost limitless, and it can be daunting to weed through the many options and settle on one that works for your library, your institution, and your students.

Seeking out talent on social media

2016 ◽  
Vol 24 (1) ◽  
pp. 30-31
Keyword(s):  
College Students ◽  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Job Seekers ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – A three-step guide is offered to help prospective employers attract graduate job seekers by means of social media, particularly Facebook. Social media recruiting can pay off in several ways: First, employers have the advantage of speed. Second, they have broad and frequent access to college students. Employers will also reduce their overall college recruiting costs and, finally, employers can enhance their overall employment branding through the use of Facebook. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Comparing Life Experiences of College Students with Differing Courses of Schizophrenia in Korea: Case Studies

2006 ◽  
Vol 42 (2) ◽  
pp. 82-94 ◽  
Author(s):  
Kyung-Mi Sung ◽  
Soyaja Kim ◽  
Kathryn R. Puskar ◽  
Euisook Kim
Keyword(s):  
College Students ◽  
Case Studies ◽  
Life Experiences

scholarly journals Would It Be Better if Instructors Technically Adjust Their Image or Voice in Online Courses? Impact of the Way of Instructor Presence on Online Learning

2021 ◽  
Vol 12 ◽  
Author(s):  
Mingze Yuan ◽  
Jialing Zeng ◽  
Aihua Wang ◽  
Junjie Shang
Keyword(s):  
College Students ◽  
Social Presence ◽  
Online Video ◽  
Original Image ◽  
Virtual Image ◽  
Learning Achievement ◽  
The Real ◽  
Learning Satisfaction ◽  
Instructor Presence ◽  
Better Than

This study investigated the effects of the changes in the image and voice of instructors in online video courses on online learner's learning achievement, social presence, learning satisfaction, and academic emotion. Two simultaneous online experiments were conducted with 122 college students in the image experiment, where the course videos varied in terms of the instructor's image (original image, face-beautified image, virtual image, and no image), and 93 college students in the voice experiment, where the course videos varied in terms of the instructor's voice (original voice, mutated voice, computer-synthesized voice). The results showed that learners viewing videos without instructor images had better learning achievements and less academic boredom relative to those who viewed videos with instructor images. However, the real instructor images were able to promote learners' learning satisfaction of instructor-student interaction more than no image and virtual image and promote satisfaction of instructor teaching more than virtual image. Meanwhile, learners' evaluation of the real instructor images was better than that of the virtual instructor image, and their evaluation of the face-beautified instructor image was better than the original image. Moreover, learners evaluated real instructor voices better than the computer-synthesized voice. In addition, the linear regression analysis revealed that the evaluations of both instructor's image and voice had a positive relationship with learners' social presence, learning satisfaction, and enjoyment, whereas they had a negative relationship with learner's boredom. And the evaluation of the instructor's image positively predicted student's transfer learning achievement. Thus, we suggested that the way of instructor presence should be well-designed and integrated with the course's instructional design and image and voice processing technology can be applied to assist online video course development.

Tech-Knowledge

2011 ◽  
pp. 187-207 ◽  
Author(s):  
Satomi Izumi-Taylor ◽  
Ann F. Lovelace
Keyword(s):  
Higher Education ◽  
College Students ◽  
Early Childhood ◽  
Early Childhood Education ◽  
Web Sites ◽  
Education Program ◽  
Educational Software ◽  
Video Conferencing ◽  
Early Childhood Teachers ◽  
Online Video

This chapter describes how early childhood teachers can support the development of young children’s love for learning through technology, and how one early childhood education program promoted college students’ learning through online video conferencing technology. Useful suggestions for educational software for children as well as Web sites for both children and teachers are included. Recommendations on how to use technology for higher education are also described.

Clinical Judgment: A Search for Sex Differences

1975 ◽  
Vol 37 (3_suppl) ◽  
pp. 1135-1142 ◽  
Author(s):  
Peter B. Zeldow
Keyword(s):  
College Students ◽  
Sex Differences ◽  
Case Studies ◽  
Clinical Judgment ◽  
Psychiatric Patients ◽  
Female College Students ◽  
Clinical Judgments ◽  
Female College ◽  
Psychiatric Intervention

Two studies investigated the effects of sex differences on clinical judgments. In Study I, 50 male and 50 female college students evaluated self-disclosing statements attributed to seriously disturbed psychiatric patients of both sexes. Judgments of emotional maladjustment were not influenced by sex of patient or judge. In Study II, 80 psychologically more knowledgeable judges read eight case studies and evaluated the patients in terms of degree of maladjustment, need for psychiatric intervention, and prognosis. Sex of patient had no effect on any of these judgments. Sex of judge frequently influenced judgments of need for intervention. No effect of Sex of Patient × Sex of Judge was observed. Discussion emphasized that sex-related bias in clinical judgments is not all-pervasive and that sex of patient rarely elicits bias by itself. The finding that women consistently perceive a greater need for intervention than do males is provocative but requires more precision in defining the types of intervention on which judges of both sexes differ.

Intervene: Modeling Pro-Social Bystander Behavior in College Students through Online Video

2019 ◽  
Vol 35 (4) ◽  
pp. 397-409
Author(s):  
Laura B. Santacrose ◽  
Anne C. Laurita ◽  
Timothy C. Marchell
Keyword(s):  
College Students ◽  
Online Video ◽  
Bystander Behavior
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