Election Campaign Communication

2016 ◽  
pp. 1-10 ◽  
Author(s):  
Margaret Scammell
Keyword(s):  
Election Campaign ◽  
Campaign Communication

Comparative international studies of election campaign communication: What should happen next?

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 1124-1138
Author(s):  
Frank Esser
Keyword(s):  
Social Media ◽  
News Media ◽  
Election Campaign ◽  
International Studies ◽  
Traditional Media ◽  
Country Comparison ◽  
Content Analyses ◽  
Campaign Communication ◽  
Media Channels ◽  
Election Studies

The article not only identifies important achievements of comparative international research of election campaign communication but also highlights their challenges. Focusing in particular on content analyses, the article finds that comparative studies examine either the messages of the news media (and here, so far, only the reporting of traditional media is considered) or the messages of the candidates (here, their social media channels are preferentially studied). The combination of both, meaning election studies that are devoted to the interplay of traditional and new channels in an international comparison, are extremely rare and should be intensified. It is encouraging that our knowledge of campaign reporting in a country-by-country comparison has increased in recent years because content analyses have increasingly concentrated on an established set of relevant reporting features – as this articles illustrates with many examples. However, more collaborative, internationally linked comparative scholarship is needed, even if the demands placed on researchers further increase as a result.

scholarly journals Election campaign communication in universities through the Web 2.0

2012 ◽  
Author(s):  
Montserrat Vázquez-Gestal ◽  
Ana-Belén Fernández-Souto ◽  
Jesús Pérez-Seoane
Keyword(s):  
Web 2.0 ◽  
Election Campaign ◽  
Campaign Communication ◽  
The Web

The Functional Theory of Political Campaign Communication

2014 ◽  
Author(s):  
William L. Benoit
Keyword(s):  
News Coverage ◽  
Future Research ◽  
Election Campaign ◽  
Election Campaigns ◽  
Political Campaign ◽  
Functional Theory ◽  
Key Concepts ◽  
Campaign Messages ◽  
Campaign Communication ◽  
Attacks And Defenses

This chapter begins by arguing for the importance of election campaigns. Next, it describes the Functional Theory of Political Campaign Discourse. Assumptions, key concepts, and predictions are discussed. The chapter then summarizes the research that has applied this theory to a wide variety of election campaign messages: US president (primary and general), non-presidential (Senate, House, gubernatorial, mayoral), non-US TV spots and debates, and news coverage of election campaigns. The three functions – acclaims, attacks, and defenses – and the two topics – policy and character – are discussed. The chapter discusses effects of campaign phase and incumbency on candidate messages. Finally, this chapter addresses limitations of this theory and directions for future research.

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