THE NEW PRE-ELECTION CAMPAIGN COMMUNICATION MODEL: POLITICAL TRANSFORMATIONS UNDER THE INFLUENCE OF SOCIAL MEDIA

2018 ◽  
Author(s):  
Natalia Ryabchenko
Keyword(s):  
Social Media ◽  
Election Campaign ◽  
Communication Model ◽  
Political Transformations ◽  
Campaign Communication

Comparative international studies of election campaign communication: What should happen next?

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 1124-1138
Author(s):  
Frank Esser
Keyword(s):  
Social Media ◽  
News Media ◽  
Election Campaign ◽  
International Studies ◽  
Traditional Media ◽  
Country Comparison ◽  
Content Analyses ◽  
Campaign Communication ◽  
Media Channels ◽  
Election Studies

The article not only identifies important achievements of comparative international research of election campaign communication but also highlights their challenges. Focusing in particular on content analyses, the article finds that comparative studies examine either the messages of the news media (and here, so far, only the reporting of traditional media is considered) or the messages of the candidates (here, their social media channels are preferentially studied). The combination of both, meaning election studies that are devoted to the interplay of traditional and new channels in an international comparison, are extremely rare and should be intensified. It is encouraging that our knowledge of campaign reporting in a country-by-country comparison has increased in recent years because content analyses have increasingly concentrated on an established set of relevant reporting features – as this articles illustrates with many examples. However, more collaborative, internationally linked comparative scholarship is needed, even if the demands placed on researchers further increase as a result.

Political Knowledge and Misinformation in the Era of Social Media: Evidence From the 2015 UK Election

2020 ◽  
pp. 1-21
Author(s):  
Kevin Munger ◽  
Patrick J. Egan ◽  
Jonathan Nagler ◽  
Jonathan Ronen ◽  
Joshua Tucker
Keyword(s):  
Social Media ◽  
Political Parties ◽  
News Media ◽  
Political Knowledge ◽  
Public Affairs ◽  
Political Information ◽  
The Political ◽  
Election Campaign ◽  
Social Media Platform ◽  
Media Platform

Abstract Does social media educate voters, or mislead them? This study measures changes in political knowledge among a panel of voters surveyed during the 2015 UK general election campaign while monitoring the political information to which they were exposed on the Twitter social media platform. The study's panel design permits identification of the effect of information exposure on changes in political knowledge. Twitter use led to higher levels of knowledge about politics and public affairs, as information from news media improved knowledge of politically relevant facts, and messages sent by political parties increased knowledge of party platforms. But in a troubling demonstration of campaigns' ability to manipulate knowledge, messages from the parties also shifted voters' assessments of the economy and immigration in directions favorable to the parties' platforms, leaving some voters with beliefs further from the truth at the end of the campaign than they were at its beginning.

Branding hospitals on social media through health professionals

2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Pablo Medina Aguerrebere
Keyword(s):  
Social Media ◽  
Health Professionals ◽  
Business Models ◽  
Review Paper ◽  
Public Health Education ◽  
Corporate Communication ◽  
Communication Model ◽  
Brand Reputation ◽  
External Stakeholders ◽  
Social Media Platforms

Hospitals are facing a constantly changing context in which patients are becoming more demanding, public health education initiatives are regarded as increasingly important and hospital business models have to take account of constantly developing medical technologies. In order to better interact with internal and external stakeholders, hospitals try to reinforce their corporate communication strategies as well as their brand reputation by means that include using social media platforms. This literature review paper aims to better understand why health professionals have the potential to play a key role in hospitals’ branding initiatives through social media. First, I report the findings from studies of concepts related to corporate communication, branding and the connection between social media and personal branding; and, second, I propose a communication model – what I call the PMA branding model – to help hospitals build a brand reputation based on health professionals’ participation in corporate communication initiatives led by hospitals on social media. The paper concludes by showing that the PMA branding model consists of organisational tools based on a rigorous methodology that will help health professionals participate in branding initiatives led by the hospital through these platforms.

scholarly journals Entrepreneurship Narration in Sandiaga Uno’s Instagram (A Study on 2019 Presidential Election Campaign)Entrepreneurship Narration in Sandiaga Uno’s Instagram: A Study on 2019 Presidential Election Campaign)

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Putri Handayani Lubis ◽  
Maria Puspitasari
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Social Media ◽  
Risk Management ◽  
Young People ◽  
Thematic Analysis ◽  
Presidential Election ◽  
Election Campaign ◽  
Presidential Election Campaign

Entrepreneurship often becomes an alternative profession, while in fact, being an entrepreneur is a strategic choice which is ideally based on strong determination and belief that it is able to change the quality of life. Sandiaga Uno used entrepreneurship narration during the 2019 presidential election campaign in his social media in order to influence the youth. The present study aimed to explore Sandiaga Uno’s entrepreneurship narration on Instagram and to identify the narration in influencing young people during the 2019 presidential election campaign. This study was categorized as qualitative research with thematic analysis. The result of the study found that Uno’s campaign narration focused more on hopes. His narration of entrepreneurship focused on motivating the Millenials without explaining further about the risk of being an entrepreneur and how to fund and maintain a business. Uno utilizes his background as an entrepreneur by motivating his campaign. Uno also invited celebrities and several Actors who have businesses to motivate young people to become entrepreneurs. Risk management needed in an entrepreneur because many entrepreneurs are not prepared to deal with risk so the business that was built cannot last. Likewise, there are still many entrepreneurs who cannot make the most of existing technology to develop its business because of its capacity.

“If you follow me, I might (mis)lead you”

2021 ◽  
Author(s):  
Yaron Ariel ◽  
Vered Elishar Malka ◽  
Dana Weimann Saks ◽  
Ruth Avidar
Keyword(s):  
Social Media ◽  
Election Campaign ◽  
Web Content ◽  
Political Orientations

Abstract This study investigates the effects of the two leading prime ministerial candidates’ personal Facebook and Twitter accounts and the effects of exposure to the general social media and web discourse in Hebrew on voters’ agendas during Israel’s April 2019 election. All the posts that appeared on the contenders’ accounts at a point in time in each of the four pre-election campaign weeks were analyzed to identify prominent issues. Social media and web content in Hebrew were also analysed over the same period. The data was compared with 2,217 responses to questionnaires completed on the four dates. The questionnaires also surveyed voters’ political orientations and the likelihood of their following the candidates’ accounts. The results revealed a significant correlation between contenders’ and voters’ agendas. However, significant differences were identified in agendas between those respondents who followed both leading candidates, those who followed a single candidate, and those who followed neither.

Social Media Use in the German Election Campaign 2013

2015 ◽  
pp. 419-433
Author(s):  
Christian Nuernbergk ◽  
Jennifer Wladarsch ◽  
Julia Neubarth ◽  
Christoph Neuberger
Keyword(s):  
Social Media ◽  
Media Use ◽  
Election Campaign ◽  
Social Media Use
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