Consumer Behavior Models Applied to Food Sector

2017 ◽  
pp. 367-373
Author(s):  
Elka Vasileva
Keyword(s):  
Consumer Behavior ◽  
Food Sector ◽  
Behavior Models

Creating Value for Customers 50+ Taking into Account Their Cognitive Age

2017 ◽  
Vol 2017 (1) ◽  
pp. 147-168
Author(s):  
Marina Sheresheva ◽  
Natalia Kalmykova ◽  
Liliya Valitova ◽  
Svetlana Berezka
Keyword(s):  
Consumer Behavior ◽  
Economic Activity ◽  
Older Age ◽  
Physiological Characteristics ◽  
Research Project ◽  
Age Cohorts ◽  
Needs Satisfaction ◽  
Cognitive Age ◽  
Behavior Models

The paper discusses the results of the consumer behavior survey conducted in the research project “Social and economic activity of the mature age people (50+): needs, satisfaction, consumer behavior models, interaction with business and authorities”. The findings confirm that creation of products and services for the older age cohorts must take into account both physiological characteristics of ageing, and psychological (cognitive) perception of age by target consumers.

scholarly journals Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara

2021 ◽  
Vol 1 (1) ◽  
pp. 46-53
Author(s):  
Audina Rizka Zahra ◽  
Nuri Aslami
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Theoretical Basis ◽  
Research Method ◽  
Economic Factors ◽  
Observation Data ◽  
Consumer Decision Making ◽  
Decision Making Processes ◽  
Consumer Insurance ◽  
Behavior Models

This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior. Keywords: Behavior, Consumer, Insurance

Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General

1993 ◽  
Vol 19 (4) ◽  
pp. 626 ◽  
Author(s):  
Srinivas Durvasula ◽  
J. Craig Andrews ◽  
Steven Lysonski ◽  
Richard G. Netemeyer
Keyword(s):  
Consumer Behavior ◽  
The Cross ◽  
Behavior Models ◽  
Cross National

Stochastic consumer behavior models

2000 ◽  
pp. 221-249
Author(s):  
Peter S. H. Leeflang ◽  
Dick R. Wittink ◽  
Michel Wedel ◽  
Philippe A. Naert
Keyword(s):  
Consumer Behavior ◽  
Behavior Models

Predicting purchasing behavior of green food in Algerian context

2020 ◽  
Vol 15 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Hadjer Troudi ◽  
Djamila Bouyoucef
Keyword(s):  
Consumer Behavior ◽  
Reasoned Action ◽  
Action Theory ◽  
Psychological Theory ◽  
Green Marketing ◽  
Purchasing Behavior ◽  
Food Sector ◽  
Content Type ◽  
Green Food ◽  
Reasoned Action Theory

Purpose The purpose of this paper is twofold: first, the verification of applicability of reasoned action theory to analyze consumer behavior in Algerian context; and second, the identification and analysis of factors influencing purchasing behavior in green food sector. Design/methodology/approach The authors proposed a model based on reasoned action theory that combines two types of variables, the green marketing type and personal type, in order to predict purchasing behavior of green food. The authors have established a structural equations modeling, with a path analysis on a sample of 304 Algerian consumers from Algiers town. Findings The model was confirmed and the results showed how green marketing and personal factors influence the green food purchasing behavior in direct and indirect way, in presence of the mediating variables’ attitude toward green food and intention to buy green food. Research limitations/implications There is no database or any information concerning green consumption in Algerian context. There is a lack of information about green production in food field. The choice of reasoned action theory as a theory explaining the decision-making process leading to purchasing act is based on fact that the Algerian field of food sector is virgin of this type of analysis, so the authors thought it is appropriate to apply the reasoned action theory as a first initiative in this field. Also, a more recent and more innovative psychological theory should be applied in the future studies. Practical implications The study will give researchers interested in Algerian context a better understanding of consumer behavior, especially in green product case, and will open new paths for future research in the same field by the application of another psychological theory that is more recent and innovative; the study can open research paths for other fields as well, such as consumer behavior toward green cosmetic products in Algeria. Social implications The implications of this research can assist marketers for better positioning in green food market using the results indicated in research. The better understanding of factors influencing consumer purchasing behavior will encourage contractors to invest in this field in Algiers town context. Originality/value The study was established in a context where consumer market data of green food are non-existent, so the research represents an orientation to green food marketers toward a better positioning in relation to influence factors of their market target.

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