Creating Value for Customers 50+ Taking into Account Their Cognitive Age

2017 ◽  
Vol 2017 (1) ◽  
pp. 147-168
Author(s):  
Marina Sheresheva ◽  
Natalia Kalmykova ◽  
Liliya Valitova ◽  
Svetlana Berezka

The paper discusses the results of the consumer behavior survey conducted in the research project “Social and economic activity of the mature age people (50+): needs, satisfaction, consumer behavior models, interaction with business and authorities”. The findings confirm that creation of products and services for the older age cohorts must take into account both physiological characteristics of ageing, and psychological (cognitive) perception of age by target consumers.

2017 ◽  
Vol 1 (suppl_1) ◽  
pp. 534-534
Author(s):  
Y. Su ◽  
H. Obhi ◽  
E. Beck ◽  
J.A. Margrett

2015 ◽  
Vol 6 (1) ◽  
pp. 78-92
Author(s):  
Larry P. Pleshko ◽  
Richard A. Heiens

Given the growing body of research dedicated to self-perceived age and the cognitive age construct, it is widely believed that one’s self-perceived age may actually be a better predictor of age-related psychological states or attitudes than mere chronological age. Extending the research on cognitive age, the current study examines the impact of both cognitive age and traditional chronological age on the behaviors of coffee shop users in Kuwait. The study finds that chronological age and cognitive age are highly correlated, both in age levels and in terms of consumer behavior. Nevertheless, a large portion of the sample perceived themselves to be younger than their chronological age. This is especially true of consumers aged 55 and over. The main findings that differentiate chronological age from cognitive age are that as Kuwaiti consumers become chronologically older, coffee drinks become more important to them. Also, as cognitive age increases, consumers are less likely to drink coffee with friends.


2002 ◽  
Vol 83 (11) ◽  
pp. 2907-2914 ◽  
Author(s):  
M. Baylis ◽  
W. Goldmann ◽  
F. Houston ◽  
D. Cairns ◽  
A. Chong ◽  
...  

In scrapie-affected sheep flocks, host PrP genotype plays a vital role in determining which sheep will succumb to scrapie and the incubation period. Consequently, within-flock scrapie dynamics is best understood within the context of the genotype profile of the flock. Here we describe a 17 month epidemic of scrapie in a commercially farmed flock of 230 genotyped Texel sheep. At the start of the study, 70% of the sheep were of three genotypes only: ARR/ARQ, ARH/ARQ and ARQ/ARQ. Only 15% of sheep encoded the disease-associated VRQ allele and only a single sheep (0·4%) was of the most susceptible VRQ/VRQ genotype. For susceptible genotypes there was a marked deficit (P<0·025) of older animals (⩾3 years), implying that some cases of scrapie had occurred previously. In the ensuing 17 months, 18 sheep of known genotype were confirmed positive for the disease: seven VRQ/ARQ, six VRQ/ARH, two VRQ/ARR, three ARQ/ARQ. Median ages at death were 2·7, 2·8, 4·2 and 3·8 years respectively. Mortality rates were 55, 86, 13 and 3% respectively. Survival analysis revealed a highly significant effect of genotype on survivorship, but no difference between VRQ/ARQ and VRQ/ARH, or between VRQ/ARR and ARQ/ARQ. There was no difference in the survivorship of middle- and older-age cohorts of susceptible sheep. Scrapie risk group (as defined by PrP genotype) was not associated with submission as a scrapie suspect but later found to be negative, or with dying of unknown causes on the farm.


Blood ◽  
2007 ◽  
Vol 110 (11) ◽  
pp. 312-312 ◽  
Author(s):  
Peter Verhamme ◽  
Steve Pakola ◽  
Marc Jacquemin ◽  
Jean Marie Saint-Remy ◽  
Jean Marie Stassen ◽  
...  

Abstract Current treatments for preventing thrombotic disease are still inconvenient and associated with a high risk of bleeding. Improved anticoagulant agents are therefore required. TB-402 is a monoclonal antibody (fully human IgG4-antibody) that targets factor VIII (FVIII) and represents a novel type of anticoagulant agent. In vitro, TB-402 only partially inhibits human FVIII even when TB-402 is in excess over FVIII. Preclinical studies confirmed this plateau inhibition and also established the antithrombotic efficacy of TB-402 (Jacquemin M, et al. J Thromb Haemost.2006; 4:1047). Plateau inhibition even in setting of excess TB-402 may allow for improved safety with decreased risk of overdose and decreased need for monitoring. The long half-life of the antibody creates the possibility for a once a month administration. TB-402 may therefore represent a safer and more convenient agent than other available anticoagulants. A Phase I study has completed enrolment of 56 healthy male volunteers. This randomised, double-blind, placebo-controlled, single dose, dose escalation study evaluated the safety and the pharmacokinetic/pharmacodynamic profile of TB-402. Volunteers were treated with a single intravenous administration of placebo or TB-402 at doses of 0.015, 0.1, 0.5, 2.5, 12.5, 37.5, 188, 620 or 1,860 μg/kg. All doses were evaluated in 18–45 year old volunteers, with the highest dose also evaluated in an older age, 55–75 years, cohort. Study drug has been well tolerated in both the young and the older age cohorts, with no safety issues observed. A plateau effect in terms of FVIII level inhibition has been observed. At plateau, FVIII levels were generally decreased by 1/3 to 2/3 from baseline. aPTT prolongation (generally 1.1–1.2 times baseline) was also observed whereas the Prothrombin time (PT) was not modified. aPTT prolongations at doses of ≥ 620 μg/kg were generally maintained for at least 4 weeks. Long half-life of drug and associated anticoagulant effect are supported by the finding of consistent and prolonged effect on aPTT. In conclusion, this study demonstrates that in healthy young and older volunteers a single administration of TB-402 results in a prolonged anticoagulation effect without the risk of overdosing or spontaneous hemorrhage. TB-402 will next be evaluated in patients at risk for venous thromboembolism.


1992 ◽  
Vol 6 (1) ◽  
pp. 4-6 ◽  
Author(s):  
C.W. Douglass

While the population of the United States increases from 250 to 310 million people, the number in older age groups will increase dramatically from 28 million to about 64 million. Tooth retention has improved remarkably in the 65-74 age groups, from 7.4 in 1962 to 17.9 in 1986. While younger age groups will require less treatment due to decline in dental caries, older age groups appear to require more treatment than did similar age cohorts in previous generations. Hence, the need for restorative procedures by the United States population will be on an upward trend for the next decade or two.


2005 ◽  
Vol 08 (02n03) ◽  
pp. 209-215 ◽  
Author(s):  
FRANK H. WESTERHOFF

We develop a simple Keynesian type business cycle model in which heterogeneous agents are either optimistic or pessimistic. If the majority of the agents are optimistic, then consumption expenditures are high and the economy booms, otherwise consumption expenditures are low and the economy is in a recession. Within our model, the sentiment of the agents is affected by their social interactions. For instance, people regularly meet each other and thus their mood may change. Overall, our model suggests that swings in consumer confidence may generate irregular fluctuations in economic activity.


2019 ◽  
Vol 2 (1) ◽  
pp. 23
Author(s):  
Dita Afrina

 AbstractIn an economic activity, it is prohibited to mix between halal and haram, because this is part of consumption behavior. Seeing how Islamic consumer behavior in consumption is what makes the writer want to analyze the rationality of Israf in consumption by linking the value of values contained in Islamic economics. By using qualitative research methods with literature research, namely by explaining the rationality of Muslims towards israf behavior which will then be explained in the literature on the consumption of Islamic economic perspectives. Where the results of the study show that Muslim rationality is in line with Islamic behavior, by having to consider Israf's actions.Keywords: Rationality, Israf, consumption


Sign in / Sign up

Export Citation Format

Share Document