Predicting purchasing behavior of green food in Algerian context

2020 ◽  
Vol 15 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Hadjer Troudi ◽  
Djamila Bouyoucef
Keyword(s):  
Consumer Behavior ◽  
Reasoned Action ◽  
Action Theory ◽  
Psychological Theory ◽  
Green Marketing ◽  
Purchasing Behavior ◽  
Food Sector ◽  
Content Type ◽  
Green Food ◽  
Reasoned Action Theory

Purpose The purpose of this paper is twofold: first, the verification of applicability of reasoned action theory to analyze consumer behavior in Algerian context; and second, the identification and analysis of factors influencing purchasing behavior in green food sector. Design/methodology/approach The authors proposed a model based on reasoned action theory that combines two types of variables, the green marketing type and personal type, in order to predict purchasing behavior of green food. The authors have established a structural equations modeling, with a path analysis on a sample of 304 Algerian consumers from Algiers town. Findings The model was confirmed and the results showed how green marketing and personal factors influence the green food purchasing behavior in direct and indirect way, in presence of the mediating variables’ attitude toward green food and intention to buy green food. Research limitations/implications There is no database or any information concerning green consumption in Algerian context. There is a lack of information about green production in food field. The choice of reasoned action theory as a theory explaining the decision-making process leading to purchasing act is based on fact that the Algerian field of food sector is virgin of this type of analysis, so the authors thought it is appropriate to apply the reasoned action theory as a first initiative in this field. Also, a more recent and more innovative psychological theory should be applied in the future studies. Practical implications The study will give researchers interested in Algerian context a better understanding of consumer behavior, especially in green product case, and will open new paths for future research in the same field by the application of another psychological theory that is more recent and innovative; the study can open research paths for other fields as well, such as consumer behavior toward green cosmetic products in Algeria. Social implications The implications of this research can assist marketers for better positioning in green food market using the results indicated in research. The better understanding of factors influencing consumer purchasing behavior will encourage contractors to invest in this field in Algiers town context. Originality/value The study was established in a context where consumer market data of green food are non-existent, so the research represents an orientation to green food marketers toward a better positioning in relation to influence factors of their market target.

Aspek Cognitive, Affective dan Siubjective Norm dalam Keputusan - Pembelian Konsumen Pada Industri Jasa Penerbangan di Yogyakarta

2006 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Santi Santi ◽  
Gidion P. Adirinekso
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Air Transportation ◽  
Subjective Norm ◽  
Service Industries ◽  
Cognitive Aspect ◽  
Reasoned Action Theory ◽  
The Individual

This research tries to analyze the fficts of cognitive aspect,affictive aspect and subjective norm on consumer purchasing behavior in the services of Air Transportation Industries in Yog'takarta. Reason Action Theory that is suggested by Ajzen and Fishbein (1980) is used to develop research model. The model is composed of attitudinal, social influence and intention variables to predict iehavior. The theory assertsthat the intention to perform behavior is determined by the individual attitude towards performing the behavior and subjective norm that are held by an individual.To solve the problem, this research uses Structural EquationModel (SEITI) technique to test research hypothesis with 186 samples that have been gathered with purposive random sampling method. In this research, attitude has been measured by cognitive aspect (reliability, empathy, ossurance and responsiveness) and affective aspect (facility, equipment and ambience), and subjective norrn by group of references (family andfriends).The result shows that cognitive and affective aspect has positiveand significant ffict to consumer behavior. The attitude also haspositive and significant ffict to consumer behavior. This result supports Kirk L. Wakefield and J"ffrey G. Blodgett research in Customer Response to Intangible and Tangible Service Factors, 1999. On the contrary, subjective norms aspects have positive fficts on behavior, but it's not significant. Service industries like air transportation in Yogtakarta have to pay more attention to the voriable of responsivenessempathy, reliability and assurance as a one of strategt to draw more consumers.Keywords: Reasoned Action Theory, Structural Equation Motdel.

scholarly journals Tacit Knowledge Sharing Behavior, Within A Relational Social Capital Framework, In A South African University Of Technology

2015 ◽  
Vol 31 (6) ◽  
pp. 2091 ◽  
Author(s):  
Carol Smith ◽  
Marie De Beer ◽  
Roger Bruce Mason
Keyword(s):  
Social Capital ◽  
Tacit Knowledge ◽  
Reasoned Action ◽  
Action Theory ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Business Context ◽  
University Of Technology ◽  
Reasoned Action Theory ◽  
The Relationship

The sharing of tacit knowledge is an important influence on the development of intellectual capital in a University of Technology but whereas its effects are clear in a business context, they have been absent from studies in the context of higher education.This study integrated relational social capital and reasoned action theory to construct a model for investigating factors that predict an individual’s intention to share tacit knowledge.  Specifically, it examined the relationship between relational social capital in terms of trust (affect and cognitive-based trust), shared norms and values (including social norms and norms of social support and reciprocity) and the individual’s attitude towards sharing tacit knowledge.  It further examined the relationship between the individual’s attitude, their perceived norms and perceived behavioral control over the sharing of tacit knowledge and their intention to share tacit knowledge.A hypothesized, theoretical model of the individual’s intention to share tacit knowledge was developed.  This model was found to be a poor fit to the data and an alternative model was developed which was found to be a good fit to the data.  This study incorporated nine research interviews and five hundred and fifty four questionnaires. Relational social capital was found to be significant for predicting individuals’ intentions to share tacit knowledge but the reasoned action variables were found to be less significant, particularly perceived behavioral control over the sharing of tacit knowledge, indicating the need for further research.

scholarly journals Theory of reasoned action for continuous improvement capabilities: a behavioral approach

2012 ◽  
Vol 52 (5) ◽  
pp. 546-564 ◽  
Author(s):  
Chen Yen-Tsang ◽  
João Mário Csillag ◽  
Janaina Siegler
Keyword(s):  
Continuous Improvement ◽  
Human Behavior ◽  
Operations Management ◽  
Reasoned Action ◽  
Action Theory ◽  
Behavioral Model ◽  
Behavioral Approach ◽  
Operational Capabilities ◽  
Reasoned Action Theory ◽  
General Relations

The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relations among the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.

scholarly journals Formación de actitudes interculturales en la educación secundaria: un programa de educación intercultural

10.14201/2820 ◽  
2009 ◽  
Vol 10 ◽  
Author(s):  
Rafaela García López ◽  
Auxiliadora Sales Ciges
Keyword(s):  
Reasoned Action ◽  
Action Theory ◽  
Persuasive Communication ◽  
Pedagogical Intervention ◽  
Positive Effects ◽  
Whole School ◽  
School Year ◽  
Educational Programmes ◽  
Reasoned Action Theory ◽  
Aprendizaje Cooperativo

RESUMEN: Esta investigación parte del análisis de los distintos modelos de educación intercultural y la necesidad de diseñar programas educativos estructurados para desarrollar actitudes interculturales en la escuela. Estos programas están centrados en estrategias educativas de Participación Activa, Aprendizaje Cooperativo y Comunicación Persuasiva. Hemos basado el diseño cuasi-experimental en la Teoría de la Acción Razonada de Fishbein y Ajzen. El análisis estadístico de los resultados confirma que las actitudes hacia la diversidad cultural mostradas por los alumnos que participaron en el programa mejoraron significativamente. La principal conclusión que extraemos señala la necesidad de enseñar actitudes interculturales en todas las escuela para prevenir las actitudes racistas y xenófobas que se desarrollan si no se interviene pedagógicamente. Los efectos positivos de nuestro programa pueden incrementarse si se desarrolla a lo largo de todo el curso escolar y se implica toda la comunidad educativa.ABSTRACT: This research starts from the analysis of the intercultural models and the need to design educational programmes to teach intercultural attitudes in Secondary Education. These programmes are focused on Active Participation, Cooperative Learning and Persuasive Communication strategies. We have based the quasi-experimeritai design in Reasoned Action Theory by Fishbein and Ajzen.The stadistical analysis of the results confirms that the attitudes towards cultural diversity showed by students who participated in the programme, improved significantly. Our main conclusion is the need of teaching intercultural attitudes in all the schools to prevent the racist attitudes which are developed if there is not a pedagogical intervention. The positive effects of our programme could increase if their implementation last the whole school year and all the teachers of each school were involved.

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