scholarly journals Experimental Design Issues in Addiction Research

2010 ◽  
pp. 43-58
Author(s):  
Robert West
Keyword(s):  
Experimental Design ◽  
Design Issues

Experimental design issues in choice-based conjoint applied to patient choice in healthcare

2020 ◽  
Vol 9 (2) ◽  
pp. 141-147
Author(s):  
Pallavi Chitturi ◽  
Alexandra Carides
Keyword(s):  
Experimental Design ◽  
Drug Development ◽  
Optimal Choice ◽  
Patient Choice ◽  
Pareto Optimal ◽  
Design Issues ◽  
Choice Sets ◽  
Attribute Levels ◽  
Decision Alternatives ◽  
Good Research

Choice-based conjoint (CBC) is used to understand how individuals develop preferences for decision alternatives. When decision alternatives can be described in terms of attributes, researchers want to determine the value respondents attach to various attribute levels. Popular in psychology, marketing, economics and other areas, CBC is now finding applications in healthcare to understand patient choice in healthcare policy, drug development, doctor–patient communications, etc. However, a lack of standard methodologies has served as a barrier to its use in healthcare. Therefore, there is a need to identify good research practices for CBC in healthcare. We review recent advances in CBC such as Pareto optimal choice sets, information per profile and reducing choice set sizes, as applied to patient choice.

scholarly journals Using Experimental Auctions for Marketing Applications: A Discussion

2003 ◽  
Vol 35 (2) ◽  
pp. 349-360 ◽  
Author(s):  
Jayson L. Lusk
Keyword(s):  
Experimental Design ◽  
Present Article ◽  
Marketing Research ◽  
Wealth Effects ◽  
Design Issues ◽  
Experimental Auctions ◽  
Advantages And Disadvantages ◽  
Demand Reduction ◽  
Multiple Attribute ◽  
Market Feedback

The present article discusses general issues associated with experimental auctions and their relative advantages and disadvantages over other marketing research techniques. Experimental auctions create an active market environment with feedback where subjects exchange real goods and real money, which is not generally the case with other methods. The article also discusses four experimental design issues associated with experimental auctions: auction mechanism, market feedback and bidder affiliation, demand reduction and wealth effects, and multiple attribute valuation. Each of these experimental design issues, if not properly controlled, have the potential to create serious flaws in marketing recommendations.

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