scholarly journals The effect of relational benefits in loyalty programmes: Evidence from Chinese milk formula customer clubs

2018 ◽  
Vol 17 (2) ◽  
pp. 211-220 ◽  
Author(s):  
Song Yang ◽  
Siu Lung Kevin Yu ◽  
Johan Bruwer
2003 ◽  
Vol 92 (0) ◽  
pp. 86-90 ◽  
Author(s):  
Savino F ◽  
Cresi F ◽  
Maccario S ◽  
Cavallo F ◽  
Dalmasso P ◽  
...  

2017 ◽  
pp. 91-94
Author(s):  
T.M. Klymenko ◽  
◽  
O.A. Serdtseva ◽  
O.S. Karatai ◽  
O.P. Melnychuk ◽  
...  

MIS Quarterly ◽  
2013 ◽  
Vol 37 (1) ◽  
pp. 149-173 ◽  
Author(s):  
Eric T. G. Wang ◽  
◽  
Jeffrey C. F. Tai ◽  
Varun Grover ◽  
◽  
...  

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