The Effect of Relational Benefits and Relationship Commitment on Customer Loyalty for Social Network Sites

2013 ◽  
Vol 14 (1) ◽  
pp. 21-38
Author(s):  
Taeho Hong ◽  
박인경 ◽  
김은미 ◽  
Seok-JaeOk
Keyword(s):  
Social Network ◽  
Customer Loyalty ◽  
Social Network Sites ◽  
Relationship Commitment ◽  
Relational Benefits

scholarly journals HOW HOTEL COMPANIES CAN FOSTER CUSTOMER SOCIABILITY BEHAVIOUR ON FACEBOOK?

2018 ◽  
Vol 19 (4) ◽  
pp. 630-647 ◽  
Author(s):  
Eglė Vaičiukynaitė ◽  
Rimantas Gatautis
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Customer Loyalty ◽  
Text Analysis ◽  
Social Network Sites ◽  
Emotional Expressions ◽  
Word Count ◽  
Linguistic Inquiry ◽  
Social Messages ◽  
Social Words

Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers’ every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online conversations for several beneficial reasons such as maintaining relationships with their customers and achieving customer loyalty. There are no widely accepted characteristics of company messages that foster customer sociability behaviour regarding likes, comments, shares and emotion expressions on Facebook in literature. The purpose of this paper is to explore the characteristics of company messages that facilitate customer sociability behaviour on Facebook. The current study integrates content analysis and text analysis with the Linguistic Inquiry and Word Count Software (LIWC). The data were obtained from two five-star hotel brands on Facebook from 18th October 2016 to 18th October 2017. A total of 306 messages were collected. The results indicated that social messages generated more consumer likes, comments and emotional expressions on Facebook. The number of likes, comments and emotion expressions can be facilitated by images with humans. Messages accompanied with social words exhibit customer comments and emotion expressions.

The Effects of Relational Benefits on Customer Loyalty in Foodservice Industry

2008 ◽  
Vol 9 (3) ◽  
pp. 183-206
Author(s):  
Kim hyun young ◽  
Ko Jae Youn ◽  
김지혜
Keyword(s):  
Customer Loyalty ◽  
Relational Benefits ◽  
Foodservice Industry

Facebooking Alone? Millennials’ Use of Social Network Sites and Volunteering

2019 ◽  
Vol 49 (1) ◽  
pp. 203-217 ◽  
Author(s):  
Young-joo Lee
Keyword(s):  
Cohort Study ◽  
Social Network ◽  
Civic Engagement ◽  
Online Social Network ◽  
Social Network Sites ◽  
Positive Association ◽  
Prosocial Behaviors ◽  
Network Site ◽  
Facebook Use ◽  
Mixed Messages

The younger generation’s widespread use of online social network sites has raised concerns and debates about social network sites’ influence on this generation’s civic engagement, whether these sites undermine or promote prosocial behaviors. This study empirically examines how millennials’ social network site usage relates to volunteering, using the 2013 data of the Minnesota Adolescent Community Cohort Study. The findings reveal a positive association between a moderate level of Facebook use and volunteering, although heavy users are not more likely to volunteer than nonusers. This bell-shaped relationship between Facebook use and volunteering contrasts with the direct correlation between participation in off-line associational activities and volunteering. Overall, the findings suggest that it is natural to get mixed messages about social network sites’ impacts on civic engagement, and these platforms can be useful tools for getting the word out and recruiting episodic volunteers.

scholarly journals Digital detox: An effective solution in the smartphone era? A systematic literature review

2021 ◽  
pp. 205015792110286
Author(s):  
Theda Radtke ◽  
Theresa Apel ◽  
Konstantin Schenkel ◽  
Jan Keller ◽  
Eike von Lindern
Keyword(s):  
Social Network ◽  
Literature Review ◽  
Social Relationships ◽  
Instant Messaging ◽  
Social Network Sites ◽  
Well Being ◽  
Self Control ◽  
Smartphone Use ◽  
Health And Well Being ◽  
Digital Detox

Smartphone use, e.g., on social network sites or instant messaging, can impair well-being and is related to clinical phenomena, like depression. Digital detox interventions have been suggested as a solution to reduce negative impacts from smartphone use on outcomes like well-being or social relationships. Digital detox is defined as timeouts from using electronic devices (e.g., smartphones), either completely or for specific subsets of smartphone use. However, until now, it has been unclear whether digital detox interventions are effective at promoting a healthy way of life in the digital era. This systematic literature review aimed to answer the question of whether digital detox interventions are effective at improving outcomes like health and well-being, social relationships, self-control or performance. Systematic searches of seven databases were carried out according to PRISMA guidelines, and intervention studies were extracted that examined timeouts from smartphone use and/or smartphone-related use of social network sites and instant messaging. The review yielded k = 21 extracted studies (total N = 3,625 participants). The studies included interventions in the field, from which 12 were identified as randomized controlled trials. The results showed that the effects from digital detox interventions varied across studies on health and well-being, social relationships, self-control, or performance. For example, some studies found positive intervention effects, whereas others found no effect or even negative consequences for well-being. Reasons for these mixed findings are discussed. Research is needed to examine mechanisms of change to derive implications for the development of successful digital detox interventions.

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