Persuasive effect of potential employees' names and photographs in a recruitment advertisement

2021 ◽  
Author(s):  
Jean Pfiffelmann ◽  
Sébastien Soulez
Keyword(s):  
Persuasive Effect

scholarly journals Consumer Adoption of Consumer-Created vs. Expert-Created Information: Moderating Role of Prior Product Attitude

2021 ◽  
Vol 13 (4) ◽  
pp. 2024
Author(s):  
Do-Hyung Park
Keyword(s):  
Information Structure ◽  
Source Credibility ◽  
Consumer Decision Making ◽  
Brand Attitudes ◽  
Consumer Reviews ◽  
Brand Evaluation ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Moderating Role ◽  
Persuasive Effect

Today, consumer-created information such as online consumer reviews have become important and popular, playing a key role in consumer decision making. Compared with expert-created information, each piece of information is less powerful or persuasive, but their aggregation can be more credible and acceptable. This concept is called collective intelligence knowledge. This study focuses on the persuasive effect on consumer product attitudes of consumer-created information compared to expert-created information. Using source credibility and familiarity theory, the study reveals how prior brand attitudes can play a moderating role in the persuasive effect of consumer-created information and expert-created information. Specifically, this study shows how consumer-created information is more persuasive when consumers have more favorable prior brand attitudes, while expert-created information is more persuasive when consumers have less favorable prior brand attitudes. Based on the results, this study proposes practical strategies for information structure, curation, and presentation. If a company has a good-quality brand evaluation of its products, it should increase the weight of consumer-created information such as online consumer reviews. Otherwise, the company needs to first improve brand evaluation through expert-created information such as third-parties or power-blogger reviews.

scholarly journals Disrupt-Then-Reframe is in the Air: A French Replication and Refinement

2015 ◽  
Vol 19 (2) ◽  
pp. 162-173
Author(s):  
Roxane Saint-Bauzel ◽  
Audrey Pelt ◽  
Laura Barbier ◽  
Valérie Fointiat
Keyword(s):  
Target Behaviour ◽  
Communication Situation ◽  
Two Phases ◽  
The Individual ◽  
Persuasive Effect

Abstract Initiated by Davis and Knowles (1999), the-disrupt-then-reframe technique is based on the linking of two moments in time. First of all, slipping an unexpected element into a communication situation that is likely to provoke a disruption in communication. Once this disruption has been achieved, proposing a target behaviour by insisting on the benefit that the individual could derive from it. We wanted to verify that this technique, effective in American, Dutch, and Polish contexts and naturally dependent on the culture of individuals and the communication norms which prevail there, could be effective in a French context. In accordance with the literature, our results show that when the two phases of the technique are linked, a greater persuasive effect is observed. A theoretically interesting way to interpret the effectiveness of the technique is proposed.

The Persuasive Effect of Circadian Arousal, Endorser Expertise, and Argument Strength in Advertising

2004 ◽  
Vol 17 (2-3) ◽  
pp. 141-172 ◽  
Author(s):  
Chanthika Pornpitakpan
Keyword(s):  
Argument Strength ◽  
Circadian Arousal ◽  
Persuasive Effect

The Persuasive Effect of Social Network Feedback on Mediated Communication: A Case Study in a Real Organization

2016 ◽  
Vol 19 (3) ◽  
pp. 193-201 ◽  
Author(s):  
Alessandra Varotto ◽  
Luciano Gamberini ◽  
Anna Spagnolli ◽  
Francesco Martino ◽  
Isabella Giovannardi
Keyword(s):  
Social Network ◽  
Mediated Communication ◽  
Persuasive Effect

The Relative Persuasive Effect of Gain- versus Loss-Framed Messages: Exploring the Moderating Role of the Desirability of End-States

2007 ◽  
Vol 84 (3) ◽  
pp. 509-524 ◽  
Author(s):  
Xiaoli Nan
Keyword(s):  
Message Framing ◽  
The Other ◽  
Persuasive Message ◽  
Issue Involvement ◽  
Moderating Role ◽  
Persuasive Effect

A persuasive message can focus on either the advantages of compliance (i.e., gain-framed) or the disadvantages of non-compliance (i.e., loss-framed). Previous findings regarding the relative persuasive effect of gain- versus loss-framed messages have been largely inconsistent. This research suggests that there exist two distinct operationalizations of message framing, with one involving desirable end-states and the other involving undesirable end-states. Through two experiments, this research demonstrates that the desirability of end-states has a systematic impact on the relative persuasiveness of gain- versus loss-framed messages and that the nature of such impact is further dependent upon the audience's issue involvement.

Content Analysis of Crowdfunded Charity Campaigns Persuasive Effect of Storytelling

2019 ◽  
Vol 30 (5) ◽  
pp. 83-108
Author(s):  
Yoon Y. Cho ◽  
Keyword(s):  
Content Analysis ◽  
Persuasive Effect

The Persuasive Effect of Using Visual Metaphors in Advertising Design

2016 ◽  
Vol 6 (1) ◽  
pp. 33-40
Author(s):  
Amira Kadry
Keyword(s):  
Visual Metaphors ◽  
Persuasive Effect

The persuasive effect ofTsotsitaalin HIV/AIDS material

Communicatio ◽  
2005 ◽  
Vol 31 (2) ◽  
pp. 245-272
Author(s):  
E. O. Saal ◽  
C. R. Fredericks
Keyword(s):  
Persuasive Effect ◽  
Hiv Aids
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