Stakeholder engagement and corporate social reputation: The influence of exogenous factors on efficiency performance (stakeholder engagement and exogenous factors)

Author(s):  
José Solana‐Ibáñez ◽  
Manuel Caravaca‐Garratón
Author(s):  
Lyon Salia Awuah ◽  
Kwame Oduro Amoako ◽  
Stephen Yeboah ◽  
Emmanuel Opoku Marfo ◽  
Peter Ansu-Mensah

AbstractThis paper aims to explore the motivations and challenges of engaging host communities in CSR practices within the context of Newmont Ahafo Mines (NAM), a subsidiary of a Multinational Mining Enterprise (MNE) operating in Ghana’s mining sector. This paper draws insights from stakeholder theory and interviews conducted with internal stakeholders (management and employees) and stakeholders in host communities (traditional rulers and community members). The findings indicate that effective decision-making, gaining legitimacy, cost savings, management of risks, and accountability are some of the perceived motivations of NAM’s stakeholder engagement in CSR. Nonetheless, the most critical challenges to NAM in improving stakeholder engagement in CSR practices are the lack of community members’ support in CSR projects, communities’ high expectations of NAM on development projects and over-dependency on NAM on the part of host communities. Therefore, it is reasonable for MNEs in emerging economies to attune engagement practices to the host community’s context. This will enable CSR practices and policies to fully exploit the latent benefits of CSR in the mining sector.


2019 ◽  
Vol 31 (5) ◽  
pp. 2129-2148 ◽  
Author(s):  
Deniz Kucukusta ◽  
Mariia Perelygina ◽  
Wing Sze Lam

Purpose The purpose of this study is to investigate how hotels practice corporate social responsibility (CSR) communication through social media, including which content type and media type receive the highest level of engagement. Two major aspects are considered, namely, CSR communication activity and stakeholder engagement. Design/methodology/approach The analysis is conducted for Forbes four-star to five-star hotels in Hong Kong. Facebook data are extracted from the property pages of the sample hotels by Netvizz, which is a Facebook data extraction application. The data analysis includes three steps and combines qualitative and quantitative approaches. Findings The results indicate that the type of information has a significant influence on engagement and has even more of an affect than the message strategy. Although the number of CSR-related posts is significantly lower than marketing-oriented posts, they achieve a comparable level of popularity and engagement. Posts encouraging CSR practices show the highest level of engagement among CSR-related posts. In terms of media and content types, video achieves the highest engagement, and posts related to discounts achieve the highest engagement. Originality/value This study fills the gap in the current literature by conducting a comparison between marketing and CSR communication strategies on social media. It also provides insights on how to draft more effective CSR messages.


2018 ◽  
Vol 17 (1) ◽  
pp. 59-76
Author(s):  
Arturo Luque González ◽  
Galo Gallardo-Carrillo

The objective of this research is to analyse the elements that facilitate and contribute to the development of the transnational textile sector considering exogenous factors, as well as its relationship with corporate social responsibility (CSR) through a Delphi analysis. We have used two panels of fifty-five experts related to the subject matter of study, which responded to the hypotheses in order to classify and analyse the results obtained by identifying them according to their economic, technological, social, political and legal influence, giving as a result, the existence of a universe of possibilities in the textile sector, circumstances that contribute to improving production in a more ethical and sustainable way.ResumenEl objetivo de esta investigación es analizar los elementos que facilitan y contribuyen al desarrollo del sector textil transnacional teniendo en cuenta factores exógenos, así como su relación con la responsabilidad social empresarial (RSE) a través de un análisis Delphi. Se han utilizado dos paneles de cincuenta y cinco expertos relacionados con las temáticas objeto de estudio, los cuales respondieron a las hipótesis planteadas con la finalidad de clasificar y analizar los resultados obtenidos identificándolos según su influencia económica, tecnológica, social, política y legal, dando como resultado la existencia de un universo de posibilidades en el sector textil, circunstancias que contribuyen a mejorar la producción de una manera más ética y sostenible.ResumoO objetivo desta pesquisa é analisar os elementos que facilitam e contribuem para o desenvolvimento do setor têxtil transnacional, levando em consideração fatores exógenos, bem como sua relação com a responsabilidade social corporativa (RSE), por meio de uma análise Delphi. Utilizamos dois painéis de cinquenta e cinco especialistas relacionados ao tema, que responderam às hipóteses para classificar e analisar os resultados obtidos, identificando-os segundo sua influência econômica, tecnológica, social, política e jurídica, como resultado, a existência de um universo de possibilidades no setor têxtil, circunstâncias que contribuem para melhorar a produção de forma mais ética e sustentável.


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