Marketing Materials Should Convey Gifts' Impact

2022 ◽  
Vol 24 (2) ◽  
pp. 8-8
Keyword(s):  
Marketing Materials

Eye-Tracking Analysis on Potential Art Festival Goers

2021 ◽  
Author(s):  
Henrique F. B. Ngan ◽  
Weng Si (Clara) Lei ◽  
Joanne Yu
Keyword(s):  
Eye Tracking ◽  
Attentional Processes ◽  
Event Marketing ◽  
Visual Patterns ◽  
Promotional Materials ◽  
Marketing Materials ◽  
Promotional Video

In today’s buyer-empowered world, it is critical to design event marketing materials in a more effective way to attract potential event goers. Not surprisingly, official event websites and promotional videos have been widely used to allow the potential visitors to pre-experience the events. Yet, whilst acknowledging the power of this technique, the effects of using different media in attracting the visitors remain unclear. Hence, this study analyses the visual patterns of potential event goers towards differing promotional materials as well as how the attentional processes relate to their motivational aspects and visiting intentions. Results indicated that event goers focused more on the center of the screen when it comes to the promotional video; when browsing the website, their attention was attracted mainly by programmes related to dance. In practice, the findings benefit event marketers by providing important directions and implications for the design of the promotional materials.

scholarly journals Placing the distant other on the shelf: An analysis and comparison of (fair trade) coffee packages in relation to commodity fetishism

2016 ◽  
Vol 21 (1) ◽  
pp. 35-40
Author(s):  
Robbe Geysmans ◽  
Lesley Hustinx
Keyword(s):  
Fair Trade ◽  
Empirical Studies ◽  
Direct Consequence ◽  
Commodity Fetishism ◽  
Textual Information ◽  
Fair Trade Coffee ◽  
Marketing Materials ◽  
The Relationship ◽  
Fair Trade Organizations ◽  
Ground Coffee

Fair trade has been praised for ‘de-fetishizing’ commodities by providing consumers with information on the production of the commodity. Various empirical studies of fair trade marketing materials have generated critique of this vision. However, these focused on materials produced by engaged fair trade organizations. As the fair trade concept has entered the mainstream, fair trade products have found their way into supermarkets. In this setting, these products are confronted with competition, both internal (with other fair trade products) and external (with non-fair trade products). In this article, we argue for a broader focus when studying the relationship between fair trade and defetishization. Our argument is based on a study of whether and how defetishization is advanced on packages of ground coffee within the retail landscape of Flanders, Belgium. Several categories of packages can be distinguished, based on brand (e.g., fair trade advocate, regular brand, retailer house brand) and label (e.g. fair trade label; other social label; no label, but origin is emphasized in the product name). We demonstrate the difficulty of distinguishing these packages based on the visual and textual information they carry (beyond the label), which complicates the identification of any clearly distinct ‘fair trade message’ on these packages. Instead of serving a clear ‘defetishizing’ function, these messages are mixed, interchanged, and adapted. We argue that this could be a direct consequence of perceived or actual changes in the consumer publics inherent to the mainstreaming of fair trade.

scholarly journals Evolution of the Video Game Market

2021 ◽  
Vol 1 (1) ◽  
pp. 27-34
Author(s):  
Wildan Ali
Keyword(s):  
Video Game ◽  
Target Market ◽  
Standard Practice ◽  
Videogame Industry ◽  
Initial Appearance ◽  
Marketing Materials ◽  
Advertising Communication

The videogame industry had evolved since its initial appearance, and along with it, so has target market. This study attempts to analyse the trends throughout the years through observation of marketing materials such as printed and video advertisement commercials. The analysis is done by applying standard practice values employed in advertising communication on chosen samples of said commercial ads from each era of video game history.

Science in the Basement

2016 ◽  
Author(s):  
Rebecca Onion
Keyword(s):  
World War Ii ◽  
World War I ◽  
Small Groups ◽  
World War ◽  
Marketing Materials

Companies selling chemistry sets expanded their offerings greatly in the years between World War I and World War II. In their marketing materials, the box design of the sets themselves, and the manuals included in the sets, companies articulated a vision of home science as a project pursued by boys in small groups, away from their mothers and sisters.

A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials

2005 ◽  
pp. 297-322
Author(s):  
Kirk St.Amant
Keyword(s):  
Web Site ◽  
International Markets ◽  
Visual Design ◽  
The Internet ◽  
Web Site Design ◽  
Global Marketplace ◽  
Cultural Expectations ◽  
Site Design ◽  
Marketing Materials ◽  
Design Firms

The global diffusion of the Internet has resulted in a new degree of access to international markets. Creating successful online materials for international consumers, however, requires an understanding of cultural expectations related to visual design. For this reason, a mechanism that examines such expectations can facilitate international e-marketing success. This chapter proposes a methodology marketers and design firms can use to address cultural expectations in relation to Web site design. By using this method, individuals can increase the chances that e-marketing materials will meet with success in the global marketplace.

FINRA relaxes restrictions on pre-inception performance data

2019 ◽  
Vol 20 (3) ◽  
pp. 6-9
Author(s):  
Richard F. Kerr ◽  
Matthew J. Rogers
Keyword(s):  
Design Methodology ◽  
Performance Data ◽  
Exchange Traded Funds ◽  
Investment Management ◽  
Content Type ◽  
Investment Companies ◽  
Practical Guidance ◽  
Marketing Materials ◽  
Important Shift

Purpose To explain the significance of a recently issued interpretive letter in which FINRA staff agreed to permit the use of pre-inception index performance data by passively managed, registered open-end investment companies. Design/methodology/approach FINRA recently issued an interpretive letter extending previously issued guidance by permitting passively managed open-end registered investment companies including separately-managed series of a business trust to use pre-inception index performance data in Institutional Communications. Findings The 2019 Letter is an important shift in how FINRA staff views PIP data in Institutional Communications by acknowledging that passively managed open-end funds should be treated in a similar manner as passively managed exchange-traded funds. This shift will be a welcome development for FINRA member firms wishing to include PIP data in marketing materials for the passively managed open-end funds they distribute. Originality/value Practical guidance from experienced investment management and broker-dealer lawyers.

Film Marketing Materials

2010 ◽  
pp. 123-149
Author(s):  
F KERRIGAN
Keyword(s):  
Marketing Materials ◽  
Film Marketing
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