Figures of personhood: time, space, and affect as heuristics for metapragmatic analysis

Figure of personhood, or set of indexicals that are linked with a performable person type, occupies a key role in contemporary metapragmatic analysis. But how can the concept be operationalized so that it can be used to link metapragmatic analysis to critical investigation of the political processes underlying society? In this paper, I suggest that focusing on how figures of personhood in metapragmatic discourse are organized along dimensions of time, space, and affect can serve as valuable heuristics for a critically oriented metapragmatic analysis, as it is those dimensions that highlight the material and political groundedness of figures of personhood. This point is then demonstrated through three sample cases: representations of Koreans as incompetent speakers of English in a commercial advertisement, middle-class Filipino youths’ self-positioning through construction of an undesirable elite figure, and valorization of neoliberal future-readiness in a promotional video for a Singaporean university’s student career center.

Video Wisata Virtual sebagai Media Promosi Desa Ekowisata Pancoh di Era Kenormalan Baru

Following the announcement by the national government of the cases of the Covid-19 pandemic in March 2020, tourism activities in various destinations in Indonesia, including the Pancoh Ecotourism Village, as one of the partners of the UGM Tourism Studies Program, were immediately postponed. This condition impacted the local economic circulation as the income of the population decreased. In the background of this pandemic scenario, tourism operations will hopefully be resumed as soon as possible. The Community Service Program was therefore carried out in order to achieve the key objective; to create a promotional video for the Pancoh Ecotourism Village in preparation for re-operation under a new health protocol via collaborative work. The other goal of this Community Service Program is to fulfill the commitment to higher education through Tridarma. In addition, a Community Partnership was formed to assist the Pancoh Ecotourism Team in particular and the Village Community in general in the planning of post-pandemic tourism activities to encourage the sustainability of tourism in the village concerned. This program used Community-Based Participatory Action Research (CBPAR) which consists of five stages, from project design to reporting, as an approach. The results of the program include a video training program and a virtual video promotion of the Pancoh Ecotourism Village. Public engagement and institutional collaboration have been important and considered to be the key to success of this program. By the end of the program, video promotion will be released via the social media of Pancoh. ===== Menyusul pengumuman pemerintah pusat tentang kasus pandemi Covid-19 pada Maret 2020, kegiatan pariwisata di berbagai destinasi di Indonesia, termasuk Desa Ekowisata Pancoh, sebagai salah satu mitra Program Studi Pariwisata UGM, langsung ditunda. Kondisi ini berdampak pada peredaran ekonomi lokal seiring dengan penurunan pendapatan penduduk. Dengan latar belakang situasi pandemi ini, kegiatan pariwisata diharapkan dapat segera dilanjutkan. Oleh karena itu, Program Pengabdian kepada Masyarakat dilaksanakan untuk mencapai tujuan utama; membuat video promosi untuk Desa Ekowisata Pancoh dalam persiapan untuk beroperasi kembali di bawah protokol kesehatan baru melalui kerja kolaboratif. Tujuan lain dari Program Pengabdian kepada Masyarakat ini adalah untuk memenuhi komitmen pendidikan tinggi melalui Tridarma. Selain itu, kerjasama komunitas dibentuk untuk membantu Tim Ekowisata Pancoh pada khususnya dan Masyarakat Desa pada umumnya dalam perencanaan kegiatan wisata pasca pandemi untuk mendorong keberlanjutan pariwisata di desa yang bersangkutan. Program ini menggunakan Community-Based Participatory Action Research (CBPAR) yang terdiri dari lima tahap, mulai dari desain proyek hingga pelaporan, sebagai pendekatan. Hasil dari program ini antara lain program pelatihan video dan promosi video virtual Desa Ekowisata Pancoh. Keterlibatan publik dan kolaborasi kelembagaan menjadi penting dan dianggap sebagai kunci keberhasilan program ini. Di akhir program, video promosi akan dirilis melalui media sosial Pancoh.

Increasing the Brand Awareness of Onokabe Surabaya through a Promotional Video

Established in December 2018 by Mr. Steven, the CEO of Boga Group Jatim, Onokabe is an all-you-can-eat Japanese restaurant by Boga Group Jatim. Onokabe has three competitors, which are Cocari, BBQ Frenzy, and Hanamasa. The competitors have similar concepts, prices, and products as Onokabe. However, due to ineffective marketing, Onokabe lacks customers and brand awareness. Whereas, Onokabe has strong USPs among the competitors, which is high-quality meat and a lot of buffet variation. Therefore, through a promotional video that highlights its USP, Onokabe can improve its brand awareness and attract potential customers. Besides that, a promotional video can be spread widely in this digital era to reach more people. Hopefully, highlighting and spreading the strength of Onokabe through a promotional video can solve the problem of Onokabe and increase its sales. Keywords: marketing, promotional tool, promotional video, Onokabe, restaurant

PROMOTIONAL INNOVATION OF GIRILOYO BATIK THROUGH DIGITAL STORYTELLING

This study aims to explore the use of the Giriloyo Batik promotion model by using the storytelling method in digital media. So far, Batik marketing has been carried out by direct selling, so that during the Covid-19 pandemic, batik sales fell very significantly. The basic assumption of this research is that narrative selling has persuasive power. The method used in this research is the exploratory method. The materials explored are various stories, myths and local wisdom of the Giriloyo community. This local wisdom is then transformed into a narrative associated with batik for marketing purposes. The results showed that (a) The audience who watched the promotional video was interested in the storyline which contained batik's connection with the legend of Giriloyo; (b) the audience is interested in the philosophical story of batik motifs; (c) Audience is interested in visiting Giriloyo.

Media Promosi Gudnyus.id Berbasis Motion Graphic

Gudnyus.id is an online media and social news website concept. To support its popularity and bring out its existence, a promotional medium is needed. Based on the questionnaire that the author has distributed online via google form with the target of general public respondents in the urban center of Batam, information is obtained from the questionnaire, 60.6% of the public does not know while 39.4% knows, but only sees Gudnyus. Id posters or flyers on social media. Consequently, Gudnyus.id requires promotional support in the form of video, which is chosen because Gudnyus.id has no promotional support in the form of videos, particularly animated videos. In the production of promotional videos, the author uses the Villamil-Molina search method to support the design. There are five phases: development, pre-production, production, postproduction and delivery. The author uses the epic model method as an analysis to test the efficacy of Gudnyus.id's promotional media based on motion graphs. The information in the promotional video includes an introduction to Gudnyus.id as an online media, website heading, and the social media used by Gudnyus.id to transmit the information. from the output of the efficacy analysis using epic model, it’s known that the promotional video of Gudnyus.id based on the movement charts was found to be effective with an average value of 4.05 empathy, 4.26 persuasion, 4.0 impact, 4.22 Communication.

Knowledge in Images and Sounds: Informative, Narrative and Aesthetic Analysis of the Video for MOOC

The virtual courses developed by higher education institutions incorporate the video format as one of the most used resources in the delivery of their online training offer. Within the different types of audiovisual productions found in MOOCs, the introductory or presentation video of the courses has become an illustrative piece of the new edu-communicative context of distance education, when articulating, in the same work, informative, didactic, and advertising content. The objective of this research work is to study the triple communicative nature of this innovative format following a specific methodology of audiovisual textual analysis. For this, 420 videos of this type of promotional video, belonging to 105 universities and educational centres that have developed MOOC courses for the Miríadax platform, are analysed. After checking the results of the formal characteristics, content structures, discursive techniques, and audiovisual language components of the videos, it is concluded that they are mostly pieces linked to the staging style of the classroom, but that, by enriching the visual appearance of a master lesson with audiovisual resources, take advantage of the narrative, aesthetic, and creative potential of audiovisual and advertising communication to capture the attention of the student-spectator, inform about the characteristics of the courses, offer valuable educational content, and generate an image of the brand for the institution responsible for producing the course.

Design of The Narrative Structure of Berau Natural Tourism Promotional Video using Freytag’s Pyramid Method

Indonesia's tourism potential is quite large. But in fact, tourism is still very centralized in only a few places such as Java and Bali. Even though, there are still a lot of tourist attractions that are no less interesting and beautiful, like the natural tourism of Berau Regency, which is located in East Kalimantan. Therefore, in designing this video, it is necessary to divide the narrative which is dissected using the Freytag's Pyramid narrative structure method. The research methodology used is to use qualitative methods by conducting expert interview studies who are expected to provide valid information. The divided narrative of this promotional video will be useful in the process of designing a visual study.

Methodical recommendations for creating video content in the digital environment on the example of developing a promotional video for universities

The aim of the article.Impression management is especially relevant in digital marketing. This is due to the fact that more and more communication in today's audience takes place in the digital environment in mobile phones and other gadgets. The problem is the lack of systematic information on the practical implementation of the concept of the economy of impressions in the digital environment. The purpose of the article is to form practical recommendations for creating video content in the digital environment on the example of developing a promotional video of the university. Analyses results.The article presents methodological recommendations for the practical application of the concept of the economy of impressions in the digital environment on the example of the development of a promotional video of the university. The significance of impressions in the process of information processing as a factor that holds the user's attention is specified. Successfully designed digital content will enable the user's imagination, transfer him to the situation presented and make it part of the action that takes place. Thanks to the proposed recommendations, the developer will be able to offer content that will be a sensory user experience. Conclusions and directions for further research. The stages of planning and implementation of the show in the digital environment in accordance with the laws of drama are substantiated. The action should take place in the user's imagination, under the influence of emotions that arise under the impressions of what is seen or heard. Summarized elements of storytelling and digital marketing, which are recommended in the development of emotional digital content. The components of the show in digital format are given. Motives for creating stories for a promotional video of a higher education institution are proposed.