The phenomenon of social media interactions can influence awareness behavior into multiple layers of firm-initiated, communitiated actions and provides a theoretical understanding of what firms and community accomplish using social media.The aim of this study isto explore community response of “promkes.net” as a program about “melawan mager” (sedentary lifestyle challenge) by social media campaign using hashtag #7hariMelawanMager. This study was a literature review, using supported document and mini-survey about the challenge at social media campaign using Instagram story survey and Facebook polling in 1 days and also challenge’s founder interview.As the result in three weeks after the launching challenge, there were 41 posting in Instagram with 9 people completed the #7harimelawanmager challenge and 33 posting in FB with 13 people completed the challenge via FB. The social media challenge raising physical activity awareness from the society, yet there were 17 people who fulfill the promkes_net Instagram story survey and 5 of 15 people did not know about the campaign via FB’s author polling.At the end of review, there are 98 people and still counting who join the challenges. Online community based were built on Facebook for sharing & motivating each other, starting from social media challenges. Health campaign by social media using hashtag #7harimelawanmager potentially raising physical activity awareness but this campaign should be sustainable and have any improvement in several periods. Furthermore, society can become more aware what happen and participate in this issue.
Results of a social media campaign to prevent indoor tanning by teens: A randomized controlled trial
