scholarly journals Potential social media campaign challenge towards physical activity in modern era

2018 ◽  
pp. 14
Author(s):  
Nurlienda Hasanah ◽  
Hafidhotun Nabawiyah
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Online Community ◽  
Community Response ◽  
Media Campaign ◽  
Health Campaign ◽  
Theoretical Understanding ◽  
The Social ◽  
Activity Awareness ◽  
Modern Era

The phenomenon of social media interactions can influence awareness behavior into multiple layers of firm-initiated, communitiated actions and provides a theoretical understanding of what firms and community accomplish using social media.The aim of this study isto explore community response of “promkes.net” as a program about “melawan mager” (sedentary lifestyle challenge) by social media campaign using hashtag #7hariMelawanMager. This study was a literature review, using supported document and mini-survey about the challenge at social media campaign using Instagram story survey and Facebook polling in 1 days and also challenge’s founder interview.As the result in three weeks after the launching challenge, there were 41 posting in Instagram with 9 people completed the #7harimelawanmager challenge and 33 posting in  FB with 13 people completed the challenge via FB. The social media challenge raising physical activity awareness from the society, yet there were 17 people who fulfill the promkes_net Instagram story survey and 5 of 15 people did not know about the campaign via FB’s author polling.At the end of review, there are 98 people and still counting who join the challenges. Online community based were built on Facebook for sharing & motivating each other, starting from social media challenges. Health campaign by social media using hashtag #7harimelawanmager potentially raising physical activity awareness but this campaign should be sustainable and have any improvement in several periods. Furthermore, society can become more aware what happen and participate in this issue.

Exploring the Concept of the “Social Media Campaign”

2014 ◽  
pp. 133-144 ◽  
Author(s):  
Mary Francoli
Keyword(s):  
Social Media ◽  
News Media ◽  
Electoral Politics ◽  
Critical Examination ◽  
Media Campaign ◽  
Theoretical Discussion ◽  
Limited Evidence ◽  
Federal Election ◽  
The Social ◽  
Methodological Difficulties

On May 2, 2011, Canadians voted in what the news media dubbed “Canada's First Social Media Election.” This allowed Canadians to join their neighbours to the south who, arguably, had gone through one national social media election during the 2008 bid for the presidency. Through a theoretical discussion of what constitutes sociality and networked sociality, and a critical examination of social media as a campaign tool, this chapter asks “What makes a campaign social?” It also asks if the term “social media campaign” adequately describes current campaign practices? In exploring these questions, the chapter draws on the 2011 federal election in Canada and the 2008 American election. Ultimately, the chapter argues we have limited evidence that social media has led to increased sociality when it comes to electoral politics. This calls the appropriateness of the term “social media campaign” into question. Such lack of evidence stems from the dynamism of networked sociality, which renders it difficult to understand, and methodological difficulties when it comes to capturing what it means to be “social.”

Perceptions of the UAE's Government Communicators Regarding Social Media Roles

2020 ◽  
Vol 11 (4) ◽  
pp. 20-35
Author(s):  
Elsayed Darwish
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Statistical Methods ◽  
Influencing Factors ◽  
Online Community ◽  
Strategic Communication ◽  
T Test ◽  
Descriptive Statistics ◽  
Government Communication ◽  
The Social

Governmental and nonprofit agencies have been increasingly reconsidering the roles of social media communicators for strategic communication to ensure they accurately perceive their roles. A questionnaire and interviews were conducted with various social media communicators in the UAE to identify the practitioners' perceptions of using social media in government communication and the influencing factors on their roles. A set of roles was created based on the literature and theory to explore the social media communicators' roles. The statistical methods include descriptive statistics, factor analysis, correlations, and T-test. This study demonstrates that four factors describe the various roles of SMCs in the UAE as follows: (1) government advocates, (2) information and image disseminators, (3) research and services providers, and (4) online community builders. To some extent, these roles overlap with previous roles identified.

scholarly journals The Becoming of Human Rights Documents: An Exploration of a Social Media Campaign

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Hilary Yerbury ◽  
Ahmed Shahid
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Media Campaign ◽  
Press Releases ◽  
The Social

This study explores the social media campaign related to the disappearance of a journalist in the Maldives in August 2014. At a simple level, this study asks whether the Facebook and Twitter hashtag postings meet the standards of a human rights document. At a more complex level, using Genette’s concept of transtextuality, it explores the relationships between the social media campaign and its relationships to statements made by human rights NGOs, by UN agencies and in foreign parliaments. Although the social media campaign does not meets the standards of a human rights document, contributions from other agencies would unquestionably be recognised as human rights documents. The postings and tweets give rise to memes may be considered ephemeral and trivial, but in the absence of witnessing, in this context they are the mechanism through which information is shared beyond the immediate location in Maldives. This study has shown how one form of textuality, statements about lacks – a missing journalist and police inaction – can evolve into others, including press releases, formal statements and speeches in foreign parliaments among others, as authors and audience merge into a collectivity concerned with the re-working and dissemination of a particular message.

scholarly journals Gender-sensitive approach to adolescent women’s overcoming of bullying violence in social media

2021 ◽  
Vol 5 (S3) ◽  
Author(s):  
Rosramadhana Rosramadhana ◽  
Sudirman Sudirman ◽  
Muhammad Iqbal
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
Adolescent Girls ◽  
Research Method ◽  
Online Community ◽  
Human Beings ◽  
Ethnographic Approach ◽  
The Social ◽  
Violent Acts ◽  
And Gender

This research reveals and develops a theoretical study of cultural values, which are needed ??to understand the distinct differences between humans and gender-sensitive approaches. It examines issues that lead to a new system of understanding the importance of respecting different human beings and avoiding violent acts of bullying through the social media. This research finds a new model in gender-sensitive approach to adolescent girls’ ability to overcome bullying violence in social media. The research method used was qualitative research method with a virtual ethnographic approach. Research data was collected by searching for techniques on the internet in a bid to gather virtual-based data, since data analysis was practically needed to compile, review and submit questions to the online community, so that a gender-sensitive approach model to introduce the nature of women, especially for adolescents, can be implemented. The application of a gender-sensitive approach model was carried out on young girls, especially students, and activities were oriented towards forming multicultural-based groups of young women. The introduction of ethnic characteristics becomes the base for strengthening gender identity and in applying a gender-sensitive approach model.

scholarly journals Twitter, Investor Sentiment and Capital Markets: What Do We Know?

2018 ◽  
Vol 10 (8) ◽  
pp. 158
Author(s):  
Heba Ali
Keyword(s):  
Social Media ◽  
Market Efficiency ◽  
Capital Markets ◽  
Emotional Response ◽  
Positive Impact ◽  
Investor Sentiment ◽  
Theoretical Understanding ◽  
The Social ◽  
Media Sentiment ◽  
The Impact

Nowadays, the social media play a central role not only in “de-asymmetrizing” the information between firms and investors but also in influencing the emotional response to this information. The social media have provided firms with the opportunity to construct their image and stimulate significant attention and positive emotional responses (i.e. celebrity firm). Investors also become no longer passive participants; they can now communicate, re-tweet, comment, mention, react to information and express their sentiment/views. Theoretically, this should exert a positive impact on information diffusion and so the market efficiency. However, as the social media also significantly influence the public mood and emotional response to any new information/news, several behavioral explanations contradicting with the concept of market efficiency (e.g. investor sentiment and herding behavior) become more reasonable. The study aims at providing a literature review and synthesis of research on the impact of social media sentiment in the context of capital markets, scrutinizing the theoretical understanding of this impact, underlining the methodological challenges related to extracting the sentiment, and reviewing the main empirical findings on the impact in the context of Twitter and StockTwits, which will enable researchers to evaluate and classify existing studies, obtain useful insight into the theoretical understanding of the impact of social media sentiment, hence spurring further theoretical and empirical research.

Social Media Intelligence in the Exploration of National Cultural Dimensions for Online Social Communities

2011 ◽  
Vol 2 (1) ◽  
pp. 68-79 ◽  
Author(s):  
Sharon F. Dill ◽  
Cynthia Calongne ◽  
Caroline Howard ◽  
Debra Beazley
Keyword(s):  
Social Media ◽  
Online Community ◽  
Cultural Dimensions ◽  
Business Strategies ◽  
Social Communities ◽  
The Social ◽  
Individualism And Collectivism ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Impact

Companies are increasingly embracing the use of social media in global online communities as an important part of their business strategies. Use of social media enables organizations to extend their reach and engage with customers in a shared community. These provide forums for interacting with customers and collecting information so that companies can better make informed decisions that directly relate to customer needs. However, effective use of social media requires matching both organizational and user requirements with the features of the social media. To support the development of successful social communities, this research uses Hofstede’s dimensions to examine the impact of user’s national culture on social media feature preference in a global international scuba diving online community. Specifically, this paper focuses on the Hofstede’s Individualism and Collectivism (IC) dimension which the study found is a significant determinant of feature preferences.

#SoMe4Surgery: from inception to impact

2020 ◽  
Vol 6 (2) ◽  
pp. 72-82 ◽  
Author(s):  
Rebecca C Grossman ◽  
Douglas Graham Mackenzie ◽  
Deborah S Keller ◽  
Nicola Dames ◽  
Perbinder Grewal ◽  
...  
Keyword(s):  
Social Media ◽  
Social Network ◽  
Online Community ◽  
Healthcare Professionals ◽  
The Social ◽  
History Of ◽  
The Mean ◽  
Network Application ◽  
Impact Phase ◽  
Geographical Locations

Objectives and settingThe aim of this study was to create a hashtag #SoMe4Surgery on the social network application Twitter, and to examine the natural history of the resulting online community.Design and outcome measuresA prospective, four-stage framework was proposed and used: (1) inception phase (connection): users were actively invited to participate; (2) dissemination phase (contagion): several tweetchats were designed, scheduled and run; (3) adherence phase (feedback): Twitonomy and NodeXL summaries were regularly posted on Twitter; and (4) impact phase (outcomes): abstracts and manuscripts, and related projects on Twitter. Tweets, influencers and interactions were analysed, and a brief survey was shared with participants to assess demographics and motivations of social media use.ParticipantsUsers engaging with the #SoMe4Surgery hashtag.ResultsUsers of the hashtag came from a wide variety of specialties and geographical locations, as well as varying in age and stage of training. The inception of #SoMe4Surgery was followed by an increase in the follower count and impressions of users. A total of 675 tweeters posted 11 855 tweets with 30 122 retweets between 28 July and 27 December inclusive. There were new contributors and activity throughout the period. There were many more retweeters than accounts posting original content. Over a 10-day period ending on 31 December 2018, the number of followers of the 10 most influential accounts was higher than the number of followers of the 10 most engaging accounts (p=0.002). The mean (SD) number of tweetchat participants was 121 (64), who posted 719 (365) tweets and had a potential reach of 3 825 155 (1 887 205) accounts. Spin-off projects included surveys from low and medium-income countries, subspecialised hashtags, presentations and one publication.ConclusionsThe creation of a cohesive online surgical community may allow a flattened hierarchy, with increased engagement between surgeons, other healthcare professionals, researchers and patients.

Social-Cyber Maneuvers Analysis During the COVID-19 Vaccine Initial Rollout (Preprint)

2021 ◽  
Author(s):  
Janice Blane ◽  
Daniele Bellutta ◽  
Kathleen M Carley
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Online Community ◽  
Effective Means ◽  
Initial Distribution ◽  
Community Response ◽  
Twitter Data ◽  
Linguistic Cues ◽  
Entire Network ◽  
Over Time

BACKGROUND During the period surrounding the approval and initial distribution of Pfizer-BioNTech’s COVID-19 vaccine, many users took to social media to voice their opinions on the vaccine. They formed pro- and anti-vaccination groups and influenced behaviors to vaccinate or not to vaccinate. The methods of persuasion and manipulation for convincing audiences online can be characterized under a framework for social-cyber maneuvers known as the BEND maneuvers. Previous studies have been conducted on the spread of COVID-19 vaccine disinformation. However, none have used a process that conducts comparative analyses over time on both community stances and the competing techniques of manipulating both the narrative and network structure to persuade target audiences. OBJECTIVE This study aimed to understand community response to vaccination by dividing Twitter data from the initial Pfizer-BioNTech COVID-19 vaccine rollout into pro-vaccine and anti-vaccine stances, identifying key actors and groups, and evaluating how the different communities use social-cyber maneuvers, or BEND maneuvers, to influence their target audiences and the network as a whole. METHODS COVID-19 Twitter vaccine data was collected using the Twitter API for one-week periods before, during, and six weeks after the initial Pfizer-BioNTech rollout (December 2020-January 2021). Bot identifications and linguistic cues were derived for users and tweets, respectively, to use as metrics for evaluating social-cyber maneuvers. ORA-PRO software was then used to separate the vaccine data into pro-vaccine and anti-vaccine communities and facilitate identifying key actors, groups, and BEND maneuvers for a comparative analysis between each community and the entire network. RESULTS Both the pro-vaccine and anti-vaccine communities used combinations of the 16 BEND maneuvers to persuade their target audiences of their particular stances. Our analysis showed how each side attempted to build its own community while simultaneously narrowing and neglecting the opposing community. Pro-vaccine users primarily used positive maneuvers such as excite and explain messages to encourage vaccination and backed leaders within their group. In contrast, anti-vaccine users relied on negative maneuvers to dismay and distort messages with narratives on side effects and death and attempted to neutralize the effectiveness of the leaders within the pro-vaccine community. Furthermore, nuking through platform policies showed to be effective in reducing the size of the anti-vaccine online community and the quantity of anti-vaccine messages. CONCLUSIONS Social media continues to be a domain for manipulating beliefs and ideas. These conversations can ultimately lead to real-world actions such as to vaccinate or not to vaccinate against COVID-19. Moreover, social media policies should be further explored as an effective means for curbing disinformation and misinformation online. CLINICALTRIAL Not applicable

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