Chapter 7, “Child-Affirming Artifacts,” uses ideas from Vygotskian theory to describe the child-affirming artifacts that populated children’s homes. Some artifacts were widely distributed consumer products. Children interacted with toys and electronic games that dispensed praise. Children’s books and TV shows, marketed as promoting children’s self-esteem, featured characters who were celebrated for their achievements, individuality, inherent worth, and potential. Several children loved Blue’s Clues, a show whose star constantly praised its characters and audience. These consumer products instantiated the same self-enhancing practices that parents believed fostered children’s self-esteem, thereby amplifying the social imaginary. This chapter also describes personalized, handmade artifacts designed by the families to celebrate their children. Photos of the children and artwork by children were on display in every household, and some adults created original homages to their children, which prompted commentary and stories that extolled the children’s achievements and reminded them how much they were loved and cherished.
