Leverage your office's position to boost enrollment management success

This case chronicles the beginnings of an enrollment management transformation currently underway at The Extended Campuses of Northern Arizona University. After flat enrollments for three plus years, the organization executed a phased plan to alter the university’s enrollment trajectory. A complete reorganization, an intentional effort to operationalize enrollment marketing best practice, and the establishment of a data-driven organization comprise the foundations of the first phase of the plan. While specific to Northern Arizona University, the case will also highlight six foundations for initiating any enrollment management transformational journey.

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Understanding Persistence of At-Risk Students in Higher Education Enrollment Management Using Multiple Linear Regression and Network Analysis

The Journal of Experimental Education ◽

10.1080/00220973.2019.1659217 ◽

2019 ◽

Vol 88 (3) ◽

pp. 470-485 ◽

Cited By ~ 2

Author(s):

Donald L. Gilstrap

Keyword(s):

Higher Education ◽

At Risk ◽

Network Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Enrollment Management ◽

At Risk Students ◽

Education Enrollment

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Medicaid on the Eve of Expansion: A Survey of State Medicaid Officials on the Affordable Care Act

American Journal of Law & Medicine ◽

10.1177/009885881404000206 ◽

2014 ◽

Vol 40 (2-3) ◽

pp. 253-279 ◽

Cited By ~ 4

Author(s):

Benjamin D. Sommers ◽

Sarah Gordon ◽

Stephen Somers ◽

Carolyn Ingram ◽

Arnold M. Epstein

Keyword(s):

Affordable Care Act ◽

Enrollment Management ◽

Medicaid Expansion ◽

Federal Poverty Level ◽

Access To Services ◽

Poverty Level ◽

Implementation Challenges ◽

Coverage Expansion ◽

The Affordable Care Act ◽

Care Costs

As of January 2014, 26 states had chosen to expand Medicaid under the Affordable Care Act (ACA) to cover individuals with incomes up to 138% of the federal poverty level. In these states, Medicaid agencies are facing one of the largest implementation challenges in the program’s history. We undertook a survey of high-ranking Medicaid officials in these states to assess their priorities, expectations, and programmatic decisions related to the coming expansion.The Medicaid expansion poses major challenges in the domains of enrollment, management of health care costs, and providing adequate access to services for beneficiaries. Previous research has documented that millions of individuals eligible for Medicaid are currently not enrolled and remain uninsured, suggesting that state outreach strategies may underpin the success or failure of the ACA’s coverage expansion.

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