Customer-Behavior and Market-Response Models

2004 ◽  
pp. 301-331 ◽  
Author(s):  
Kalyan T. Talluri ◽  
Garrett J. Van Ryzin
Keyword(s):  
Customer Behavior ◽  
Market Response ◽  
Response Models

Seasonality and non-linear price effects in scanner-data-based market-response models

2007 ◽  
Vol 138 (1) ◽  
pp. 231-251 ◽  
Author(s):  
Dennis Fok ◽  
Philip Hans Franses ◽  
Richard Paap
Keyword(s):  
Market Response ◽  
Scanner Data ◽  
Response Models ◽  
Price Effects ◽  
Non Linear

Modeling Marketing Interactions with Application to Salesforce Effectiveness

1987 ◽  
Vol 24 (3) ◽  
pp. 247-257 ◽  
Author(s):  
Hubert Gatignon ◽  
Dominique M. Hanssens
Keyword(s):  
Resource Allocation ◽  
General Class ◽  
Alternative Model ◽  
Marketing Mix ◽  
Market Response ◽  
Response Models ◽  
Estimation Procedures ◽  
Modeling Interactions

The authors propose that a general class of market response models with marketing parameter equations be used for the study of marketing interactions. They inventory alternative model specifications of marketing mix interactions, along with the estimation procedures, and compare two that are relevant in an application to the determinants of U.S. Navy salesforce effectiveness. The authors also illustrate the importance of modeling interactions as a basis for making inferences about marketing mix resource allocation.

Feedback Approaches to Modeling Structural Shifts in Market Response

1980 ◽  
Vol 44 (1) ◽  
pp. 71-80 ◽  
Author(s):  
Vijay Mahajan ◽  
Stuart I. Bretschneider ◽  
John W. Bradford
Keyword(s):  
Decision Making ◽  
Market Response ◽  
Response Models ◽  
Marketing Decision ◽  
Develop Market ◽  
Structural Shifts ◽  
Self Adaptive

In the presence of a dynamic marketing decision making environment, there is a need to develop market response models which can adjust automatically to changing data patterns. This paper demonstrates the use of feedback approaches to develop self-adaptive market response models.

Market Response Models: Econometric and Time Series Analysis

1991 ◽  
Vol 28 (2) ◽  
pp. 246
Author(s):  
Dick R. Wittink ◽  
Dominique M. Hanssens ◽  
Leonard J. Parsons ◽  
Randall L. Schultz
Keyword(s):  
Time Series ◽  
Time Series Analysis ◽  
Market Response ◽  
Response Models ◽  
Series Analysis

scholarly journals Mind-Set Metrics in Market Response Models: An Integrative Approach

2010 ◽  
Vol 47 (4) ◽  
pp. 672-684 ◽  
Author(s):  
Shuba Srinivasan ◽  
Marc Vanhuele ◽  
Koen Pauwels
Keyword(s):  
Integrative Approach ◽  
Market Response ◽  
Response Models ◽  
Mind Set
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