Optimizing Retail Assortments for Diverse Customer Preferences

2015 ◽  
pp. 293-317
Author(s):  
Stephen A. Smith
Keyword(s):  
Customer Preferences

Sustainability Practices in Hotel Industry: A Study on Guest Awareness and Satisfaction

GIS Business ◽  
2006 ◽  
Vol 1 (6) ◽  
pp. 9-10
Author(s):  
Shweta Mathur ◽  
Kavita Khanna ◽  
Sanjeev Kumar Saxena
Keyword(s):  
Hotel Industry ◽  
Empirical Work ◽  
Management Policy ◽  
Survey Method ◽  
Customer Preferences ◽  
Sustainability Strategy ◽  
Sustainability Practices ◽  
Sustainability Initiatives ◽  
Hotel Managers ◽  
Relationship Of

The research paper is an empirical work to ascertain the awareness and satisfaction levels of the hotel guests on the sustainability practices in Five Star hotels in Delhi. This paper also aims to determine the extent to which certain sustainability practices influence customer preferences and requirements. The methodology used in this research included a survey method, combined with an extensive secondary research and descriptive methods. The survey was conducted in selected Five star and Five-star deluxe hotels in Delhi from June 2016 until September 2016. The results of the study establish a direct relationship of sustainability practices with customers satisfaction in Five Star Hotels in Delhi, however, it reveals that the prevailing sustainability practices do not satisfy the guests to a considerable extent. The research results can be used by hotel managers in order to improve and adopt sustainability strategy in their management policy in order to raise the level of awareness towards the hotels sustainability initiatives undertaken and then to meet the demands of cognizant guests and for the sake of its own business survival.

Customer-centric Compensation Plans: Linking Compensation Plans of Employees in Indian Restaurants with Expectations of Customers

2015 ◽  
Vol 4 (2) ◽  
Author(s):  
Debtanu Lahiri
Keyword(s):  
Pay For Performance ◽  
Exploratory Research ◽  
Priority List ◽  
Compensation Plans ◽  
Customer Expectations ◽  
Customer Preferences ◽  
Variable Pay ◽  
Two Factors ◽  
Customer Segment ◽  
Service Ranking

The paper attempts at establishing alignment between compensation plans for employees in restaurants with customer preferences obtained by means of an exploratory research. The findings of the research indicate that food & beverage, cleanliness & comfort, assurance, personal attention, and special feeling are the dominant factors shaping customer expectations in India. Two different categories of customers were identified based on whether they prioritized dining experience or the tangibles associated with service. Ranking of priorities was done on the basis of the mean scores obtained in each of the factors mentioned above. For customers prioritizing tangibles, Special Feeling obtained the lowest score and featured at the bottom of the list. Food & Beverage, on the other hand, remained the top priority for customers across both categories. For the purpose of designing pay-for-performance plans, restaurants were categorized on the basis of their target customer segment. The percentage of variable pay was decided on two factors, (i) degree of control enjoyed by the employee and (ii) strategic importance of the particular function. The kitchen staffs were assumed to have suitable control over the Food & Beverage factor and the front-house staffs over the factors Assurance, Personal Attention and Special Feeling. To ascertain the strategic importance of a particular factor, the score obtained by it as well as its rank in the priority list were taken into consideration. Following this, suitable parameters for assessing the performance of employees were identified and their relevance discussed in some detail.

The Balanced Scorecard

2017 ◽  
Vol 5 (2) ◽  
pp. 1-15
Author(s):  
Jorge Gomes ◽  
Mário Romão
Keyword(s):  
Organizational Performance ◽  
Balanced Scorecard ◽  
New Developments ◽  
Organizational Skills ◽  
The Balanced Scorecard ◽  
Customer Preferences ◽  
Innovation Activities ◽  
Measurement Tools ◽  
Physical Assets ◽  
And Performance

Organizations are challenged to develop new organizational skills such as flexibility or expertise in order to quickly respond to changes in technology, competition and customer preferences. Companies cannot be competitive or successful if their business and information systems and technology (IS/IT) strategies are not strategic aligned. Nowadays, the importance of intangible assets is higher than traditional physical assets and performance measurement tools need to capture this new reality. Measuring organizational performance is a continuous challenge for both managers and researchers. Balanced scorecard (BSC) is a powerful tool that gives to managers a fast, but comprehensive view of the business including operational measures on customer satisfaction, organization's innovation, activities improvement, as well as financial measurements. In this paper the authors address the BSC and promote the discussion about the strengths and the limitations and pointing out new developments to overcome the today´s business trends.

scholarly journals Demand Side Analysis of Microlending Markets in Germany

2009 ◽  
Vol 229 (5) ◽  
Author(s):  
Alexander Kritikos ◽  
Christoph Kneiding ◽  
Claas Christian Germelmann
Keyword(s):  
Business Owners ◽  
Financial Resources ◽  
Industrialized Countries ◽  
Short Term ◽  
Ongoing Debate ◽  
Financial Products ◽  
Customer Preferences ◽  
Retail Business ◽  
Effective Instrument ◽  
Present Pilot Study

SummaryIn developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In industrialized countries, with their highly developed banking systems, however, there has been ongoing debate on the question of whether an uncovered demand for microlending services exists. The present pilot study explores customer preferences formicrolending products in Germany. Among the interviewed business owners, 15 % reported revolving funding needs and an interest in microloans. We find that potential recipients of microloan products are retail business owners, foreign business owners, and persons who had previously received private loans. Furthermore, financial products should feature rapid access to short-term loans.

A study on modeling customer preferences for conceptual design

2015 ◽  
Vol 29 (12) ◽  
pp. 5083-5091 ◽  
Author(s):  
Soonyoung Han ◽  
Seokhoon Seo ◽  
Hae-Jin Choi
Keyword(s):  
Conceptual Design ◽  
Customer Preferences

A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES

2012 ◽  
Vol 30 (3) ◽  
pp. 451-472 ◽  
Author(s):  
Jiajin Huang ◽  
Ning Zhong ◽  
Yiyu Yao
Keyword(s):  
Unified Framework ◽  
Customer Preferences ◽  
Targeted Marketing
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