scholarly journals Customer Churn Prediction using Logistic Regression with Regularization and Optimization Technique

2020 ◽  
Vol 9 (9) ◽  
pp. 334-339
Keyword(s):  
Data Mining ◽  
Logistic Regression ◽  
Optimization Technique ◽  
Customer Relationship ◽  
Communication Process ◽  
Prediction Algorithm ◽  
Churn Prediction ◽  
Customer Data ◽  
Customer Churn ◽  
Customer Churn Prediction

Customer Relationship Management (CRM) is a challenging issue in marketing to better understand the customers and maintaining long-term relationships with them to increase the profitability. It plays a vital role in customer centered marketing domain which provides a better service and satisfies the customer requirements based on their characteristics in consuming patterns and smoothes the relationship where various representatives communicate and collaborate. Customer Churn prediction is one of the area in CRM that explores the transaction and communication process and analyze the customer loyalty. Data mining ease this process with classification techniques to explore pattern from large datasets. It provides a good technical support to analyze large amounts of complex customer data. This research paper applies data mining classification technique to predict churn customers in three variant sectors Banking, Ecommerce and Telecom. For Classification, enhanced logistic regression with regularization and optimization technique is applied. The work is implemented in Rapid miner tool and the performance of the prediction algorithm is assessed for three variant sectors with suitable evaluation metrics.

scholarly journals Misclassified Reduced Instance and Stochastic Gradient Descent with Logistic Regression Model for Customer Churn Prediction

2020 ◽  
Vol 9 (4) ◽  
pp. 2375-2382
Keyword(s):  
Logistic Regression ◽  
Deep Learning ◽  
Stochastic Gradient ◽  
Classification Model ◽  
Stochastic Gradient Descent ◽  
Gradient Boosting ◽  
Churn Prediction ◽  
Customer Churn ◽  
Stochastic Gradient Boosting ◽  
Customer Churn Prediction

Customer Churn Prediction (CCP) is a difficult problem found to be helpful to make decisions due to the rapid growth in the number of telecom providers. At present, deep learning models are familiar because of the significant improvement in different areas. In this paper, a deep learning based CCP is introduced by the use of Stochastic Gradient Boosting (SGD) with Logistic regression (LR) classifier model. By the integration of SGD and LR, effective classification can be accomplished. To further improve the classifier efficiency, misclassified instances are removed from the dataset. Then, the processed data is again provided as input to the classification model. The presented SGD-LR model is validated on a benchmark dataset and the results are examiner with respect to different measures. The experimental outcome pointed out the projected model is superior to available CCP models on the identical dataset.

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