The Social Medium Selection Game

This article shows how education, which is the most important form of activity in the social medium, changes the cultural image and awareness of individuals, and shapes and transforms their political attitude toward the surrounding day-to-day realities. A comparison analysis is used to explore a civic education system that forms the national and state identity of a person as a derivative of an “imagined community.” This phenomenon will be regarded here as the result of designing social and political values and their internalization in the public consciousness. This approach makes it possible to optimize the process of education for the public sphere which is destined to form an active citizen, to create a sustainable link between an individual and the social medium and is the most important tool of political communication.

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Facebook and luxury fashion brands: self-congruent posts and purchase intentions

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-09-2019-0215 ◽

2020 ◽

Vol 24 (4) ◽

pp. 571-588 ◽

Cited By ~ 1

Author(s):

Elaine Wallace ◽

Isabel Buil ◽

Sara Catalán

Keyword(s):

Purchase Intention ◽

Self Esteem ◽

Social Medium ◽

Purchase Intentions ◽

Ideal Self ◽

Self Monitoring ◽

Content Type ◽

Fashion Brand ◽

The Social ◽

The Relationship

PurposeThis study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and whether ASC or ISC of luxury fashion brands on Facebook predicts purchase intention. It also examines trait antecedents of both ASC and ISC Facebook mentions of luxury fashion brands, specifically materialism, self-monitoring and self-esteem.Design/methodology/approachFindings are presented from a survey of Facebook users who mention luxury fashion brands on the social medium.FindingsSelf-esteem was revealed as an antecedent of ASC luxury fashion brands mentioned on Facebook, while materialism and high self-monitoring predicted ISC luxury fashion brands. Only ASC luxury fashion brands mentioned online were positively associated with purchase intention.Research limitations/implicationsResults are exploratory, and they are limited to those who are active Facebook users and who mention a luxury fashion brand on Facebook.Practical implicationsThe study offers implications for managers of luxury fashion brands seeking to utilise Facebook to enhance the purchase intention for their brands or to increase the idealisation of the brand.Originality/valueThe paper provides new insights into the relationship between self-congruent mentions of luxury fashion brands on Facebook and purchase intention of those brands, distinguishing between ISC and ASC. This research also offers valuable and useful insights into ISC and ASC antecedents.

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Culturological Approach to Creation of a Model of a Library-Museum

Bibliotekovedenie [Library and Information Science (Russia)] ◽

10.25281/0869-608x-2009-0-2-26-29 ◽

2009 ◽

pp. 26-29

Author(s):

Yulia A. Demchenko

Keyword(s):

Social Medium ◽

Cultural Institution ◽

The Social

Author analyses a library as a cultural institution, features of four-element structure and forms of being in the social medium.

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Mental evolution and the social medium.

10.1037/12808-010 ◽

1884 ◽

pp. 149-162

Author(s):

Henry Maudsley

Keyword(s):

Social Medium ◽

The Social

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Twitter as social media arena for polarised social representations about the (im)migration: The controversial discourse in the Italian and international political frame

Migration Studies ◽

10.1093/migration/mnab001 ◽

2021 ◽

Author(s):

Annamaria Silvana de Rosa ◽

Elena Bocci ◽

Mattia Bonito ◽

Marco Salvati

Keyword(s):

Social Representations ◽

Semantic Space ◽

Social Medium ◽

Social Representation ◽

Political Leaders ◽

The Social ◽

Textual Data ◽

Social Representation Theory ◽

Portable System ◽

Multi Agent

Abstract Grounded in social representation theory and its empirical investigation into the ‘social arena’, inspired by the ‘modelling paradigmatic approach’, the research presented in this article is part of a larger project aimed at reconstructing the ‘multi-voice’, and ‘multi-agent’ discourse about (im)migration. Specifically, this contribution’s focus is on the exploration of shaping and sharing social representations about (im)migrants through communication via the social medium ‘Twitter’. A total of 1,958 tweets (967 Italian and 991 English tweets) were analysed through Systeme Portable Pour L’Analyse Des Donnees Textuelles [Portable System for Textual Data Analysis]SPAD in two lexical correspondence analyses. The results show a dichotomous discourse organising a semantic space structured around five different factors for the two distinct Twitter corpora: both clearly show polarised social representations of ‘immigrants–migrants’, leading to exclusion–inclusion policies depending on the discursive agent’s ideological affiliation in the Italian and the international political frame. Used as a propaganda tool, Twitter echoes the related pro- and anti-immigration polemical representations of opposite political leaders in posts that are positioned differently in relation to the progressive/conservative ideology.

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Competing Tourist Destinations and Their Positioning on the Social Medium Facebook: Ecuador, Colombia and Peru

New Advances in Information Systems and Technologies - Advances in Intelligent Systems and Computing ◽

10.1007/978-3-319-31307-8_47 ◽

2016 ◽

pp. 449-459 ◽

Cited By ~ 2

Author(s):

María-Magdalena Rodríguez-Fernández ◽

Clide Rodríguez-Vázquez ◽

Christian-Stalin Viñán-Merecí ◽

Valentín-Alejandro Martínez-Fernández

Keyword(s):

Social Medium ◽

Tourist Destinations ◽

The Social

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TV drama as a social experience: An empirical investigation of the social dimensions of watching TV drama in the age of non-linear television

Communications ◽

10.1515/commun-2015-0005 ◽

2015 ◽

Vol 40 (2) ◽

Cited By ~ 3

Author(s):

Nele Simons

Keyword(s):

Social Role ◽

Social Medium ◽

Audience Research ◽

Social Dimensions ◽

Digital Convergence ◽

The Social ◽

Medium Time ◽

And Function ◽

Watching Tv ◽

Role And Function

AbstractAs time-shifting technologies and digital convergence are facilitating and encouraging increasingly individualized and personalized television viewing practices, the social role and function of traditional linear television might be changing as well. Through empirical audience research, using TV diaries and interviews, this article investigates the social dimensions of engaged viewers’ reception of TV drama and explores how audiences themselves experience contemporary television as a social medium. The qualitative analysis reveals three social dimensions in viewers’ engagement with TV drama and indicates that television is generally still perceived as a social medium. Time-shifting technologies do not only fracture audiences, they also create new opportunities for social connections with peer viewers.

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AN INCENTIVE MECHANISM FOR AD-HOC WIRELESS CONTENT SERVICE: CONTEXTUALIZED MICRO PRICING

International Journal of Information Technology & Decision Making ◽

10.1142/s021962201000366x ◽

2010 ◽

Vol 09 (01) ◽

pp. 81-113 ◽

Cited By ~ 6

Author(s):

SOE-TYSR YUAN ◽

JOAN TSAO

Keyword(s):

Ad Hoc Networks ◽

Wireless Ad Hoc Networks ◽

Ad Hoc ◽

Social Medium ◽

Pricing Mechanism ◽

Context Sensitive ◽

Contextual Element ◽

The Social ◽

Brave New World ◽

Hoc Networks

Sophisticated mobile wireless, net-connected devices are allowing people who do not know each other to cluster temporarily around information of mutual interest. Rheingold characterized the sociology of this brave new world of social medium as a world of "ad-hocracy". This paper aims to explore a force that can drive context-sensitive companionable relationships or activities in the "ad-hocracy" world of wireless ad-hoc networks and presents a contextualized micro-pricing mechanism for content services operating in the environment of wireless ad-hoc networks. This is a novel effective pricing mechanism that involves both value-based pricing and contextualized consideration of perishability (in terms of time, location, and urgency). This mechanism is the first attempt in adding the contextual element into pricing and is believed to encourage further exploration of pricing methods in the "ad-hocracy" world. The notion of contextualized micro-pricing is believed not only to improve mobile peers' willingness to furnish differentiated services but also to enhance the distribution of the service resources on the social medium of the wireless ad-hoc network environments.

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