Social Constructionism and Social Representation Theory

This chapter considers how the perspectives of social constructionism and social representations theory can overlap and cross-fertilize more than was once recognized, when the study of change is at stake. This applies particularly to the study of meaning-making through practices and relations via social artifacts. Focusing on those scholars considered to be the main initiators and developers of these two perspectives in social psychology—Serge Moscovici and Kenneth J. Gergen—the authors analyze their works on different levels: meta-theoretical, theoretical, and methodological. Grounding their reasoning on research that they themselves and others have conducted on the two frameworks, mainly on aging in an aging society, the authors call for a further erasure of distinctions between the two. They conclude by suggesting a fruitful future enrichment of the dialogue and a reciprocal cross-fertilization that might overcome nominalistic barriers in the study of social knowledge, particularly where change and continuity are concerned.

Going beyond Cryptocurrencies: The Social Representation of Blockchain

This study investigates the social representation of Blockchain from the perspective of professionals in Brazil, herein considered as a proxy for emerging markets, and then compares the results found with the existing academic literature on the concept of Blockchain. To do that, the social representation theory was applied, operationalized through the words evocation technique. Security, bitcoin and decentralization were the categories located in the central nucleus of the social representation of Blockchain, while innovation, data, network, cryptocurrency, and technology were the categories located in the peripheral system. Based on the results obtained, there was a perceived strong association of Blockchain with bitcoin, one of its applications, and a dissonance between the existing academic literature and the perception of Brazilian professionals about the concept of Blockchain, as the latter is a privilege of the technical and operational issues of Blockchain to the detriment of its strategic potential. This dissonance can cause Blockchain initiatives to have results below expectations. Finally, Brazilian professionals did not realize the potential for inclusion of Blockchain in an emerging market such as Brazil and did not notice the need and relevance of a specific legal governance for Blockchain, an issue also forgotten by academia.

Understanding EFL Instructor Identity Changes During Online Teaching in the COVID-19 Pandemic: A Case Study in China

The outbreak of COVID-19 witnesses a sudden surge of fully online classes globally. Scholarly attention has promptly shifted to explore the personal experiences and perceived challenges of students and teachers. For English as a Foreign Language (EFL) instructors around the world, many are required to teach online for the first time, yet studies on their teacher identity development in online teaching contexts remain limited. To address this gap, the researchers conducted a case study of three EFL instructors in a Chinese university within an online semester to understand how their online teacher identities developed and shifted. The concepts of ‘imagined and practiced identity’ and social representation theory have been adopted as the conceptual framework. The findings revealed the trajectories of three online EFL instructors as their imagined identities evolved and renegotiated into their practiced ones based on individual and contextual factors. The findings reveal a lack of rule-based identities from the participants and highlight the need for pedagogical and psychological support for EFL teachers when they transition to an online context. Recommendations are made accordingly.

Representations in Intergroup Relations: Reflexivity, Meta-Representations, and Interobjectivity

Social and cultural groups are characterised by shared systems of social objects and issues that constitute their objective reality and their members' identity. It is argued that interpersonal interactions within such groups require a system of comprehensive representations to enable concerted interaction between individuals. Comprehensive representations include bits and pieces of the interactant's representational constitution and potential values and behaviours to reduce possible friction in interactions. On a larger scale, the same is true in encounters, communication, and interaction between members of different cultural groups where interactants need to dispose of a rough knowledge of the other culture's relevant characteristics. This mutual knowledge is called meta-representations that complement the actors' own values and ways of thinking. This concept complements Social Representation Theory when applied to cross-cultural and inter-ethnic interactions.

Mirrored Social Representations of Canadian Caseworkers with Migratory Paths Intervening with Refugees in the Host Country

In 2015, the resettlement of 25,000 Syrian refugees in Canada placed a strain on social services. Caseworkers employed in these agencies often come from similar migratory trajectories to those of the refugees. This experiential proximity requires an understanding of the subjective perspectives that caseworkers with migratory paths have of refugees in the context of their professional practice. We analyzed fifteen individual interviews with Canadian caseworkers and conducted field observations of resettlement activities in the Ottawa-Gatineau region using inductive reasoning inspired by grounded theory. Adopting a sociogenetic approach to social representation theory, this qualitative study illustrates how the social representation of refugees among foreign-born caseworkers is highly informed by their migratory past experience, as well as by the social identity and social context from which that representation was socio-generated. Our analysis reveals the mirror effect of the caseworkers as a fruitful concept for understanding the identity-otherness dynamics in the encounter between the distant other (refugee) and the self.

“We were at this crossroads”

People and societies are guided by what they imagine to lie beyond the present, by what can and should be the case in the future. Yet people do not always agree about the form, content or path to realisation of a given imagined future. As a result, conflicts can arise over something that does not exist yet. In this paper, I propose to integrate theories of social and alternative representations with a sociocultural psychological interpretation of imagination, in order to explore the addressivity of futures and to call for more studies that explicitly take into account the future’s role in the present. I draw on a dialogical case study that was carried out on the Faroe Islands, more precisely on the island of Suðuroy. Whereas the Faroe Islands are experiencing a rapid acceleration in growth, Suðuroy has failed to keep pace and has witnessed decades of emigration and a worsening of its population’s relative socio-economic situation. Islanders liken the current situation to standing at a crossroads, while being unable to agree on which path must be taken in order to reinvigorate a shrinking future. By analysing how one of the two major social representations constructs the other – its alternative representation – I suggest that the absence of transformative dialogue results from incompatible futures. Furthermore, in line with a sociocultural psychological perspective, I also attempt to move beyond the homogenising force inherent in social representation theory by introducing Ingolf and Karin, whose stories illustrate how social and alternative representations are not uniformly shared and enacted, but take different forms in light of unique life experiences.

Knowledge About Family and School Contribution in Academic Achievement: The Context of Schooling and Social Representations in India

The present paper critically examined the available research on role of family and school contribution in academic achievement and explored their social representations. People adaptation with the prevalent notions and thinking beyond the boundary of common sense is required to explain multidimensional picture of any attribute. Previous research applied social representation theory to understand educability, intelligence, academic achievement and failure, and teachership. This article showed a polysemic understanding of family and school contribution where roles and identity matters.

Public perception of geothermal power plants in Korea following the Pohang earthquake: A social representation theory study

This study sought to determine how the residents of Pohang, Korea, perceive geothermal plants after the 2017 Pohang earthquake by applying social representation theory through a mixed-method approach incorporating qualitative and quantitative research. The residents’ perception of the geothermal plant was largely anchored to their perception of nuclear power plants. At the time of the Gyeongju earthquake in 2016, public discourse on nuclear accidents developed and was thereafter perpetuated by the Pohang earthquake victims via cognitive anchoring. The survey results demonstrated that Pohang residents had a significantly negative opinion on geothermal plants regardless of safety, climate change mitigation, and economic factors. Upon analyzing the respondents’ energy preferences through factor analysis, geothermal power plants were found to aggregate in the same category as nuclear power plants. This result statistically confirms that Pohang residents associate geothermal power plants with the risk discourse on nuclear power plants.

Deliberative Breakdowns in the Social Representation Process

This article examines breakdowns that occur when readers at partisan news websites attempt to understand a challenging news event. We conduct the work with the 2017 Alabama senate race as the empirical context marked by the nomination of Republican Roy Moore (a challenging news event for the left-leaning readers), and the story of his alleged sexual misconduct (a challenging news event for the right-leaning readers). To examine how readers attempt to understand these events, we scrape reader comments from two partisan news websites. Our analysis relies on and further elaborates the social representation theory and argumentation theory to identify obstacles that prevent successful progression of social representation processes: rhetorical, epistemological, and emotional breakdowns. The findings from our data reveal indicators of rhetorical breakdowns (greater occurrence of fallacious and non-argumentative reader comments) and epistemological breakdowns (greater use of doxastic comments) both tied to how challenging the news event is as well as indicators of emotional breakdowns (greater occurrence of attack posture) tied to the emotionally charged nature of the news event. We interpret the findings as a balancing act between protecting pre-existing representations and acknowledging the challenging news event. The indicators of potential breakdowns we find enhance our understanding of partisan political discourse viewed through the lens of social representation processes. The article discusses these contributions, including elaborations to social representation theory, and discusses implications of the work.

Improving the Response Time of Online Letter Management Application Users: An Application of Social Representation Theory of Shame

One of the most important and potential problems encountered in an official online letter management application is the late response of the recipients. This action research aims to improve the recipients’ response time, and determine the central core of shyness according to response time categories: less than 24 hours (green zone); between 24 hours to 48 hours (orange zone); and more than 48 hours (red zone) in managing formal online letter management system at Jambi University. Using the social representation theory of shyness as the basis of action (adopted from Moscovici (1984)), it is hypothesized that response time displaying will have an impact on response time improvement. Through a survey questionnaire distributed to 129 respondents, the results showed that there was a significant improvement in the participants’ response time respectively in cycles 1 and 2. The percentage for the green zone group increased from 22.44% to 52.49 % in the first cycle, and it ultimately raised to 62.38% at the end of second cycle. Such an increase might be due to the users’ efforts to avoid level of shyness which were classified into: (1) slow to respond and (2) personal or work unit late response time – both marked in red. It is recommended that the use of social shyness incorporated in improving response time in a formal online letter can be further implemented with other social and psychological parameters.