Evaluation of the Tourists’ Satisfaction of Smart Tourist Attractions Using Importance-Performance Analysis

Author(s):  
Chufan Jin ◽  
Dian Zhu ◽  
Xi Chen ◽  
Jingran He
2020 ◽  
Vol 9 (1) ◽  
pp. 39-43
Author(s):  
Bambang Suyono

The research on the Analysis of Tourist Satisfaction of Lake Sarangan Magetan Based on Tourism Experience takes the object of tourists visiting the Sarangan Magetan Lake. This study aims to analyze tourist satisfaction after visiting Sarangan lake tourism objects based on tourism experience and knowing what attributes need to be improved to increase tourist satisfaction. Respondents in this study were tourists who visited the Telaga Sarangan tourist attraction, amounting to 70 people. While the data analysis technique in this study uses the Importance Performance Analysis. The research findings show that (1) Priority factors that need to be improved are novelty indicators with question items. I get new experiences after traveling in Sarangan Lake and (2) Factors that need to be maintained and improved such as comfortable traveling in Sarangan Magetan Lake, tourists feel comfortable and happy when visiting, get an unforgettable experience after visiting, get an unforgettable experience and get new experiences, the beautiful Sarangan Lake Magetan tourist attractions, feel amazed at its beauty. Keywords—: tourist satisfaction; tourism experience.


2021 ◽  
Vol 26 (1) ◽  
pp. 36-43
Author(s):  
Icha Agustina ◽  
Sambas Basuni

Situ Gunung Natural Tourism area as part of Gunung Gede Pangrango Natural Park utilization zone is a popular natural tourism destination. Therefore, the assessment on objects and attraction natural tourism attraction of Situ Gunung (ODTWASG) based on the satisfaction of management as the supply and visitors as the demand is essential to identify object and nature attraction that ecologically, socially, and economically need to be improved or maintained by the managers. The assessment results data were then processed and analyzed by using conformity scale method and Importance Performance Analysis (IPA). The results showed that there was one unsatisfying attribute on both parties in economic scale, i.e., the making of suspension bridge. Besides, there were two attributes of economic ODTWASG that have not been managed optimally. Thus, it has not contributed to customer satisfaction, which were food and beverages prices at the food court as well as water tourism object entrance fee. Therefore, ODTWASG supply optimization could focus on these two economic attributes; first, setting and adjusting the attribute of food and beverages prices, and second, improving water tourism quality.  Key words: Importance Performance Analysis (IPA), satisfaction, supply and demand


AGRIMOR ◽  
2020 ◽  
Vol 5 (3) ◽  
pp. 40-44
Author(s):  
Myrna Pratiwi Nasution ◽  
Laura Juita Pinem

Produktivitas tanaman kelapa sawit sangat dipengaruhi oleh kualitas benih yang digunakan. Pemakaian benih kelapa sawit bersertifikat dipercayai oleh petani yang kritis dalam memberikan produktivitas tanaman kelapa sawit yang bermutu dan kontinyu. Sikap dan kepuasan petani dalam menggunakan benih kelapa sawit bersertifikat merupakan hal yang perlu dicermati untuk memahami keinginan petani. Penelitian ini dirancang untuk mengamati hal tersebut. Sikap petani dianalisis dengan menggunakan pendekatan multiatribut fishbean sedangkan kepuasan dianalisis dengan menggunakan Important Performance Analysis (IPA) dan Customer Satisfied Index (CSI). Berdasarkan penelitian diketahui bahwa atribut-atribut yang menentukan sikap dan kepuasan petani adalah hasil panen, ketahan terhadap hama dan penyakit, umur tanaman, daya tumbuhbenih, efisiensi penggunaan pupuk, jenis varietas, ukuran benih, sertifikasi benih, harga benih, harga Tandan Buah Segar (TBS), kemudahan dalam akses benih, stok benih, kemudahan dalam menjual TBS, dan promosi toko.Analisis multiatribut Fishbeinmenunjukkan sikap netral terhadap benih kelapa sawit bersertifikat (76 persen). Sementara hasil CSI menunjukkan bahwa 70.04 persen petani merasa puas atas atribut-atribut pada benih kelapa sawit bersertifikat.


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