Identification of B2B Brand Components and Their Performance’s Relevance Using a Business Card Exchange Network

Author(s):  
Tomonori Manabe ◽  
Kei Nakagawa ◽  
Keigo Hidawa
Author(s):  
William P. Evans ◽  
Loretta Singletary ◽  
Lorie L. Sicafuse ◽  
Lisa D. Maletsky ◽  
Christopher J. Copp ◽  
...  

2017 ◽  
Vol 9 (1) ◽  
pp. 25-32
Author(s):  
Nandi Syukri ◽  
Eko Budi Setiawan

Business Card is the most efficient, effective and appropriate tool for every business men no matter they are owners, employees, more over marketers to provide information about their businesses. Unfortunately, it is very difficult to bring and manage business card in large numbers also to remember the face of the business card owner. A Business Card application need to be built to solve all those issues mentioned above. The Application or software must be run in media which can be accessed anywhere and anytime such as smart phone. Kuartu is as business card application run in mobile devices. Kuartu is developed using object base modeling for mobile sub system. The platform of the mobile sub system is android, as it is the most widely used platform in the world. The Kuartu application utilizing NFC and QR Code technology to support the business card information exchange and the Chatting feature for communication. Based on the experiment and test using black box methodology, it can be concluded that Kuartu application makes business card owner to communicate each other easily, business card always carried, easy to manage the cards and information of the business card owner can be easily obtained. Index Terms— Business Card, Android, Kuartu, NFC, QrCode, Chatting.


2021 ◽  
Vol 13 (3) ◽  
pp. 1124
Author(s):  
Freddy Marín-González ◽  
Alexa Senior-Naveda ◽  
Mercy Narváez Castro ◽  
Alicia Inciarte González ◽  
Ana Judith Paredes Chacín

This article aims to build a network for the exchange of knowledge between the government and production, community and university sectors for sustainable local development. To achieve this, the authors relied on the concepts of sustainable local development, social capital, the relationship between sectors or intersectorality, networks and interdisciplinary and transdisciplinary knowledge. Regarding the methodology, the abductive method was used. Under a documentary design, the research techniques were a content analysis of theoretical documents and the deductive inference technique. The construction of a knowledge exchange network for sustainable local development stands out as the result. It is concluded that knowledge networks for sustainable local development have positive implications in the establishment of alliances and links between the sectors that make up society.


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