TRADITIONAL ART AS A BUSINESS CARD AND PEOPLE SYMBOL IN MODERN SOCIETY

Author(s):  
Martynova Marina Yuryevna ◽  
2020 ◽  
pp. 68-71
Author(s):  
M-M. Ljubiva

The hermeneutical method is the basis for performing interpretation, because the author's musical text is the initial condition for its implementation. Over the last century, new musical forms and performing practices have emerged, where there is a synthesis of the heritage of many stylistic eras. Modern trends in performance art can be divided into three global independent areas – actualization, authenticity and avant- garde. The orientation in modern performance is directed both at the historical authenticity of the performance and at the questions of the subjective potency of musical creativity. There is an affirmation of a new paradigm, which consists in increasing the role of the intellectual principle, in striving to study a musical work in the context of the epoch that created it, in clearing the traditions of performance from later layers. Due to the growing interest of musicians in Renaissance and Baroque music, the number of soloists and groups performing Western European works written before the middle of the XVIII century is increasing. Over the course of the century, there has been a change in the status of authentic performance from individual to universal and social, because it not only organizes the experience of the community of musicians, but also forms the consciousness of a whole generation of culture. Due to the fact that a person is aware of the loss of the integrity, traditional art forms undergo transformations and destruction, which caused the need to appeal to the Baroque culture. The reception of the Baroque culture promotes the restoration of cultural identity, warns against multicultural fragmentation, and creates conditions for establishing links between cultural eras. The Baroque aesthetic is becoming one of the defining markers of popular culture. Attempts to adequately reproduce musical impressions of past eras among performers and interest in them among the public is a significant characteristic of modern society. A comprehensive study of authentism as a direction allows us to understand the context and functions of music for the cultural types of that time.


2020 ◽  
Vol 18 (2) ◽  
Author(s):  
Rahmi Hartati ◽  
Najla Amaly

Instagram is one of the most popular social media in the new media age community, including the people of Indonesia. Based on survey data released by the Indonesian Internet Service Providers Association (APJII) in 2016 there were 19.9 million Instagram accounts registered. Instagram not only uses the media to post pictures of daily activities, but already uses promotional facilities and to preserve the culture. Madihin is a culture originating from South Kalimantan. The @gazali_rumi account is an Instagram account that has Madihin art posts. Social media can be the latest innovation in preserving this traditional art, while social media has become a characteristic of modern society today.


2017 ◽  
Vol 12 (2) ◽  
pp. 90
Author(s):  
Laura Andri Retno M

Traditional arts are used to express the beauty of the human soul. In traditional artwork implicit message of the society of knowledge, ideas, beliefs and values norms. One example of a traditional art that has the function of rituals is Barongan. Barongan  is a community-owned art Kabupaten Pati, Jawa Tengah raised to preserve the culture and values in society. Through a qualitative descriptive approach with observation techniques and literature, it was found that at the next stage of development, especially in the modern society, arts performances Barongan shift function just as more entertainment. Barongan existence as art and traditional culture in Indonesia progressively eroded by the expansion of global art and culture. Therefore, efforts must be made to preserve the arts and culture in the midst of changing times and foreign cultural influences have been increasing in Indonesia


2016 ◽  
Vol 24 (1) ◽  
pp. 36-47
Author(s):  
Gintarė Vainalavičiūtė

The article examines the emergence of new forms of expression in modern society such as technology, which makes the traditional art active and the users are drawn into the processes of creation and dissemination. Interactive art technology gradually integrates more and more people to be interested on it because of its innovative and interesting concept and idea. Interactive art removes traditional boundaries between the artist and “public”. Appearance of the new modern technologies in the art provoked the development of the interactive art which later evolved into some other forms of art as cinema, interactive dance, music and etc. The article is based on Lithuanian and foreign academic works, interactive art definition is provided the theoretical aspect of an interactive art projects is highlighted. The modern theories of marketing communications are defined. To solve examined issues marketing communication model with highlighted key elements is proposed.


2018 ◽  
pp. 178-183
Author(s):  
Maryna Mishchenko

The article investigates the practical aspects of the influence of the worldwide Internet network on artistic processes in modern society. Within the framework of research of modern interpretations and meanings of the screen space it is necessary to find out whether the World Wide Web space can be a valid background for displaying contemporary artistic processes. During the study, it was found that virtually the interaction of the Internet and art on the modern stage can be manifested in the following forms: ‒ The Internet is a platform for visualizing on-screen modern art projects, including those that can exist exclusively in the net; ‒ The Internet is a powerful source of information for creative artistic ideas; it introduces already-known classical works to a wide audience but and gives a powerful impetus to new genres of art. A person in the space of the World Wide Web can perform in several roles — the seeker, the consumer and the creator. Thus, it has been determined and argued that the influence of the Internet network on art is multifaceted and ambiguous — it can have both positive and negative colour. Despite all its advantages, the Internet at the same time can be one of the reasons for the depreciation of traditional art.


2001 ◽  
Vol 46 (5) ◽  
pp. 494-495
Author(s):  
Rodney Cotterill
Keyword(s):  

Author(s):  
E. V. Klimenko ◽  
N. S. Buslova

The article is devoted to the consideration of ways to solve one of the actual problems in theory and methodology of training and upbringing — the problem of developing professional skills of future informatics teacher. As a way to adapt students to the profession, the possibility of their involvement in social designing was chosen. Participation in social projects contributes to the approbation and introduction of new forms and methods in teaching informatics. Expanding the experience of future teachers in carrying out large-scale events contributes to the formation of a socially adapted personality competitive in modern society. The potential of a social project in consolidating the knowledge and skills obtained during the theoretical training at the university is indicated. In the article, theoretical reasoning is accompanied by examples of real social projects and activities aimed at the formation of professional competencies of future informatics teachers.


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