Modeling Customer Equity: The Roles of Social Networking Sites, Trust, and Brand Equity

Ideas in Marketing: Finding the New and Polishing the Old ◽

10.1007/978-3-319-10951-0_288 ◽

2014 ◽

pp. 798-801

Author(s):

Chawanuan Kananukul ◽

Sojin Jung ◽

Kittichai Watchravesringkan

Keyword(s):

Social Networking ◽

Brand Equity ◽

Social Networking Sites ◽

Customer Equity

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Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity

International Journal of Consumer Studies ◽

10.1111/ijcs.12763 ◽

2021 ◽

Author(s):

Vikas Arya ◽

Justin Paul ◽

Deepa Sethi

Keyword(s):

Social Networking ◽

Brand Equity ◽

Social Networking Sites ◽

Brand Communication

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التسویق من خلال المؤثـریـن علـى مواقع التواصل الاجتماعـی وأثـره فـی أبعاد قیمة العلامة التجاریة من منظور العملاء: دراسة میدانیة علـى طلاب الجامعات فـی الیمن Influencer Marketing on The Social Networking Sites and Its Impact on the Dimensions of Customer-Based Brand Equity(CBBE): An Empirical Study on University Students in Yemen

المجلة العربیة للإدارة ◽

10.21608/aja.2019.66892 ◽

2019 ◽

Vol 39 (4) ◽

pp. 163-188

Author(s):

خالد حسن علـى الحریـری

Keyword(s):

Empirical Study ◽

University Students ◽

Social Networking ◽

Brand Equity ◽

Social Networking Sites ◽

The Social

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Online social networking sites in counseling

PsycEXTRA Dataset ◽

10.1037/e516902010-006 ◽

2009 ◽

Author(s):

Kathryn Stamoulis

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Online Social Networking

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Social networking sites and adolescent alcohol use: A preliminary study

PsycEXTRA Dataset ◽

10.1037/e523322013-004 ◽

2011 ◽

Author(s):

Dana Litt

Keyword(s):

Alcohol Use ◽

Social Networking ◽

Social Networking Sites ◽

Adolescent Alcohol Use ◽

Adolescent Alcohol ◽

Preliminary Study

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Online child grooming: A literature review on the misuse of social networking sites for grooming children for sexual offences

PsycEXTRA Dataset ◽

10.1037/e582922012-001 ◽

2009 ◽

Cited By ~ 6

Author(s):

Kim-Kwang Raymond Choo

Keyword(s):

Literature Review ◽

Social Networking ◽

Social Networking Sites ◽

Sexual Offences

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Effects of Priming Danger on Information Disclosure on Social Networking Sites

PsycEXTRA Dataset ◽

10.1037/e617962012-104 ◽

2008 ◽

Author(s):

Andie F. Lueck ◽

Mayia Corcoran ◽

Maureen Casey ◽

Sarah Wood ◽

Ross Auna

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Information Disclosure

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Social networking sites and men’s drive for muscularity: Testing a revised objectification model.

Psychology of Men & Masculinity ◽

10.1037/men0000265 ◽

2021 ◽

Vol 22 (1) ◽

pp. 189-200

Author(s):

Veya Seekis ◽

Graham L. Bradley ◽

Amanda L. Duffy

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Drive For Muscularity

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Is Social Media for Everyone?: The Role of Social Capital and Communication Anxiety in Structuring Use of Social Networking Sites

Journal of Social Media Studies ◽

10.15340/2147336622972 ◽

2016 ◽

Vol 2 (2) ◽

pp. 75-85 ◽

Cited By ~ 2

Author(s):

Pei Zheng ◽

Xiaoqian Li

Keyword(s):

Social Capital ◽

Social Media ◽

Social Networking ◽

Social Networking Sites ◽

Communication Anxiety

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SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES

Global Fashion Management Conference ◽

10.15444/gmc2020.09.01.01 ◽

2020 ◽

Vol 2020 ◽

pp. 1169-1180

Author(s):

Jelena Filipovic ◽

◽

Maja Arslanagic Kalajdzic

Keyword(s):

Social Capital ◽

Social Networking ◽

Social Networking Sites ◽

Social Capital Theory ◽

Capital Theory

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ELECTRONIC WORD-OF-MOUTH COMMUNICATION VIA SOCIAL NETWORKING SITES: THE CASE OF E-DA THEME PARK

10.15444/gmc2016.03.02.01 ◽

2016 ◽

Author(s):

Anestis K. Fotiadis ◽

Nikolaos Stylos ◽

Tzung-Cheng (T.C.) Huan

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Word Of Mouth ◽

Theme Park ◽

Electronic Word Of Mouth ◽

Word Of Mouth Communication

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