Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan
2003 ◽
Vol 133
(11)
◽
pp. 3476-3484
◽
Keyword(s):
2011 ◽
Vol 41
(4)
◽
pp. 1015-1025
◽
Keyword(s):
Keyword(s):
1982 ◽
Vol 14
(1)
◽
pp. 1-6
◽
2019 ◽
1993 ◽
Vol 2
(3)
◽
pp. 183-207
◽
Keyword(s):
Keyword(s):