Cross-Cultural Issues in Social Networking Sites: Review of Research

Author(s):  
Elena Vitkauskaite
2013 ◽  
pp. 794-813
Author(s):  
Sanaa Askool ◽  
Aimee Jacobs ◽  
Keiichi Nakata

Organisations have used information and communications technologies (ICT) to gain a competitive advantage. Presently, social media, in particular, social networking sites play a crucial role in business and enable a collaborative environment for business activities through networked relationships. Despite the benefits offered, many businesses are reluctant to use these tools because of privacy, security, and cultural issues. Through a literature review of the environment this chapter provides an overview of the ways businesses can use social media, and background information for understanding the growth and importance of social networks and social networking sites. One of the ways to prepare for future growth is to analyse social media in a business environment by using Earl’s model of evolution as a framework. Investigating and understanding the influence of Web 2.0 on business should provide professionals and enterprises with a better understanding of how this tool can be integrated with work activities.


2012 ◽  
pp. 1264-1281
Author(s):  
Yurong He ◽  
Yang Wang

While China has the world’s largest Internet population, understanding of this huge group of Internet users still falls short. In this entry, the authors aim to provide an overview of literature on cyber behavior of Chinese Internet users. They focus on characteristics of Chinese Internet users, how they use the Internet and how the Internet influences them. The authors examine different aspects of their cyber behavior: (1) general Internet use, (2) use of specific Internet services such as blogs and social networking sites, (3) online communication and relationships, (4) problematic Internet usage, and (5) cross-cultural comparisons between Internet users in China and in other countries.


Author(s):  
Sanaa Askool ◽  
Aimee Jacobs ◽  
Keiichi Nakata

Organisations have used information and communications technologies (ICT) to gain a competitive advantage. Presently, social media, in particular, social networking sites play a crucial role in business and enable a collaborative environment for business activities through networked relationships. Despite the benefits offered, many businesses are reluctant to use these tools because of privacy, security, and cultural issues. Through a literature review of the environment this chapter provides an overview of the ways businesses can use social media, and background information for understanding the growth and importance of social networks and social networking sites. One of the ways to prepare for future growth is to analyse social media in a business environment by using Earl’s model of evolution as a framework. Investigating and understanding the influence of Web 2.0 on business should provide professionals and enterprises with a better understanding of how this tool can be integrated with work activities.


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