Knowledge Discovery in Enterprise Databases for Forecasting New Product Success

2015 ◽  
pp. 121-129 ◽  
Author(s):  
Marcin Relich ◽  
Krzysztof Bzdyra
Keyword(s):  
Knowledge Discovery ◽  
New Product ◽  
New Product Success ◽  
Product Success

Measuring new product success: an empirical investigation of Australian SMEs

2004 ◽  
Vol 33 (2) ◽  
pp. 117-123 ◽  
Author(s):  
Xueli Huang ◽  
Geoffrey N. Soutar ◽  
Alan Brown
Keyword(s):  
Empirical Investigation ◽  
New Product ◽  
New Product Success ◽  
Product Success

Innovativeness and new product success: insights from the cumulative evidence

2007 ◽  
Vol 35 (1) ◽  
pp. 35-52 ◽  
Author(s):  
David M. Szymanski ◽  
Michael W. Kroff ◽  
Lisa C. Troy
Keyword(s):  
New Product ◽  
New Product Success ◽  
Product Success ◽  
Cumulative Evidence

Responsive and Proactive Market Orientation and New-Product Success*

2004 ◽  
Vol 21 (5) ◽  
pp. 334-347 ◽  
Author(s):  
John C. Narver ◽  
Stanley F. Slater ◽  
Douglas L. MacLachlan
Keyword(s):  
Market Orientation ◽  
New Product ◽  
New Product Success ◽  
Product Success ◽  
Proactive Market Orientation

An Exploratory Investigation of Organizational Antecedents to New Product Success

1997 ◽  
Vol 34 (1) ◽  
pp. 107-116 ◽  
Author(s):  
Doug Ayers ◽  
Robert Dahlstrom ◽  
Steven J. Skinner
Keyword(s):  
Research And Development ◽  
Best Practice ◽  
New Product ◽  
Negative Influence ◽  
Perceived Effectiveness ◽  
New Product Success ◽  
Product Success ◽  
Relational Norms ◽  
Exploratory Investigation ◽  
New Product Research

The authors present a model that suggests that integration between marketing and research and development (R&D), managerial controls, and relational norms influences new product success. The model is tested with a sample of 115 engineers and marketing personnel involved in 19 new product projects for a multinational computer manufacturer. The results indicate that managerial controls influence integration, relational norms, and perceived effectiveness. Integration between marketing and R&D fosters stronger relational norms, perceived effectiveness, and new product success. Relational norms enhance perceptions of effectiveness, yet they have a negative influence on new product success. The authors conclude with a discussion of the implications of these findings for best practice in new product research and application.

The Determinants of Japanese New Product Successes

1997 ◽  
Vol 34 (1) ◽  
pp. 64-76 ◽  
Author(s):  
X. Michael Song ◽  
Mark E. Parry
Keyword(s):  
Best Practices ◽  
Product Development ◽  
New Product Development ◽  
Functional Integration ◽  
New Product ◽  
New Product Success ◽  
Product Success ◽  
The Past ◽  
Japanese Firms ◽  
Using Data

The authors report the results from a three-year study of new product development practices in Japanese firms. They develop a causal model of factors correlated with new product success. They test the model using data collected on 788 new products developed and commercialized by Japanese firms in the past four years. The “best practices” identified in this study suggest that Japanese new product success is positively influenced by the level of cross-functional integration and information sharing, the firm's marketing and technical resources and skills, the proficiency of the new product development activities undertaken, and the nature of market conditions. Cross-functional integration and product competitive advantage are two key determinants of new product success. The authors also discuss managerial and research implications.

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