speed to market
Recently Published Documents


TOTAL DOCUMENTS

70
(FIVE YEARS 16)

H-INDEX

14
(FIVE YEARS 1)

2022 ◽  
Vol 22 (1) ◽  
pp. 1-31
Author(s):  
Ghazale Amel Zendehdel ◽  
Ratinder Kaur ◽  
Inderpreet Chopra ◽  
Natalia Stakhanova ◽  
Erik Scheme

The growth of IoT technology, increasing prevalence of embedded devices, and advancements in biomedical technology have led to the emergence of numerous wearable health monitoring devices (WHMDs) in clinical settings and in the community. The majority of these devices are Bluetooth Low Energy (BLE) enabled. Though the advantages offered by BLE-enabled WHMDs in tracking, diagnosing, and intervening with patients are substantial, the risk of cyberattacks on these devices is likely to increase with device complexity and new communication protocols. Furthermore, vendors face risk and financial tradeoffs between speed to market and ensuring device security in all situations. Previous research has explored the security and privacy of such devices by manually testing popular BLE-enabled WHMDs in the market and generally discussed categories of possible attacks, while mostly focused on IP devices. In this work, we propose a new semi-automated framework that can be used to identify and discover both known and unknown vulnerabilities in WHMDs. To demonstrate its implementation, we validate it with a number of commercially available BLE-enabled enabled wearable devices. Our results show that the devices are vulnerable to a number of attacks, including eavesdropping, data manipulation, and denial of service attacks. The proposed framework could therefore be used to evaluate potential devices before adoption into a secure network or, ideally, during the design and implementation of new devices.


2021 ◽  
Vol 52 (2) ◽  
pp. 319-342
Author(s):  
Laura Hardcastle

Despite medical devices being integral to modern healthcare, New Zealand's regulation of them is decidedly limited, with repeated attempts at reform having been unsuccessful. With the Government now indicating that new therapeutic products legislation may be introduced before the end of the year, the article considers the case for change, including to promote patient safety, before analysing the draft Therapeutic Products Bill previously proposed by the Ministry of Health, and on which any new legislation is expected to be based. It concludes that, while the proposed Bill is a step in the right direction, introducing regulatory oversight where there is currently next to none, there is still significant work to be done. In particular, it identifies a need to clarify whether the regime is indeed to be principles-based and identifies further principles which might be considered for inclusion. It further proposes regulation of cosmetic products which operate similarly to medical devices to promote safety objectives, while finding a need for further analysis around the extent to which New Zealand approval processes should rely on overseas regulators. Finally, it argues that, in an area with such major repercussions for people's health, difficult decisions around how to develop a framework which balances safety with speed to market should not be left almost entirely to an as yet unknown regulator but, rather, more guidance from Parliament is needed.


2021 ◽  
Vol 52 (1) ◽  
pp. 319-342
Author(s):  
Laura Hardcastle

Despite medical devices being integral to modern healthcare, New Zealand's regulation of them is decidedly limited, with repeated attempts at reform having been unsuccessful. With the Government now indicating that new therapeutic products legislation may be introduced before the end of the year, the article considers the case for change, including to promote patient safety, before analysing the draft Therapeutic Products Bill previously proposed by the Ministry of Health, and on which any new legislation is expected to be based. It concludes that, while the proposed Bill is a step in the right direction, introducing regulatory oversight where there is currently next to none, there is still significant work to be done. In particular, it identifies a need to clarify whether the regime is indeed to be principles-based and identifies further principles which might be considered for inclusion. It further proposes regulation of cosmetic products which operate similarly to medical devices to promote safety objectives, while finding a need for further analysis around the extent to which New Zealand approval processes should rely on overseas regulators. Finally, it argues that, in an area with such major repercussions for people's health, difficult decisions around how to develop a framework which balances safety with speed to market should not be left almost entirely to an as yet unknown regulator but, rather, more guidance from Parliament is needed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ali E. Akgün ◽  
Volkan Polat

Purpose This study aims to investigate marketing capabilities that represent the marketing mix from an adaptive perspective: brand management, customer relationship management, price management and multi-channel management. Also, this study identifies how adaptive marketing capabilities (AMCs) enrich superior innovativeness and speed-to-market regarding innovation orientation and marketing orientation as the two critical functions. Design/methodology/approach A questionnaire-based research was performed to test the proposed hypotheses. The data were collected from predominately marketing or research and development managers/senior specialists in 247 firms. Findings Strategic orientations that cover market and innovation orientation facilitate a firm’s AMCs, positively affecting its innovativeness and speed-to-market. Also, AMCs mediate the relationship between strategic orientations, and innovativeness, and speed-to-market. Further, this study confirms the complementary association of AMC-related variables in enhancing firm innovativeness and speed-to-market. Research limitations/implications This study is subject to the limitations inherent in survey design, particularly convenient sampling and single informants. Originality/value This study broadens understanding of dynamic capabilities theory by examining how marketing capabilities can be enhanced and examined from an adaptive perspective for firms. This study also presents a model for the potential relationships among strategic orientations, AMCs, innovativeness and speed-to-market.


Author(s):  
Fiaz Muhammad ◽  
Amir Ikram ◽  
Syed Khurram Jafri ◽  
Kanwal Naveed

Considering the universal competitive pressures, it is imperative for the organizations to be more dynamic and innovative. The viability of companies is dependent on innovation and organizational culture is regarded as an important component in realizing the objective of product innovation. The study examines the association between ambidextrous organizational culture and product innovation outcomes through mediation of contextual ambidexterity. By pursuing the snowball sampling technique, pre-established structural questionnaires were distributed among the top management of IT and Telecom sector, 125 valid questionnaires were considered for data analysis purpose. The collected data was analyzed using Smart PLS software and measurement model was assessed with respect to reliability and validity. Structural model was assessed for hypothesis testing using bootstrapping technique. Results indicated that organizational diversity significantly and positively affect new product innovation outcomes i.e., incremental, radical product innovation, and speed to market, whereas shared vision positively affect incremental product innovation. Indirect effects results indicated that significant positive partial mediation of contextual ambidexterity exists between organizational diversity and new product innovation outcomes, i.e., radical innovation and speed to market. Whereas full and significant positive mediation role of contextual ambidexterity exists between shared vision and new product innovation outcomes i.e., radical innovation outcomes and speed to market. At last, no significant mediation role of contextual ambidexterity exists between organizational diversity and incremental innovation outcomes.


2020 ◽  
Vol 10 (3) ◽  
pp. 177-186
Author(s):  
Venkata Naga Satya Surendra Chimakurthi

Digital asset management (DAM) is utilized in various scenarios and for a variety of technological goals. This study investigates the implications of digital asset management systems on product promotion, advertising, and marketing, as this is a new application area for the technology in question. When it comes to handling electronic content, digital asset management (DAM) is utilized in various scenarios for a variety of technological goals. A conceptual framework for describing promotional processes in the worlds of information technology and promotional communication logistics is presented in this paper. It is explained in the study how a coherent DAM system helps to advertise agencies to execute more work with fewer employees by providing speed to market, productivity savings, enhanced agency, and client revenues, secure client branding. Readers will learn how to deal with fundamental challenges such as file-naming criteria, load balancing, and maintaining cultural buy-in inside the organization from reading this article. Grounded on the findings of the review of related literature, the potential benefits of digital asset management in this context are discussed. An explanatory study is used to scrutinize the anticipated advantages. The description of marketing supply networks yields fresh insights into managing supply chain operations.


Author(s):  
Jo’Anne LANGHAM ◽  
Neil PAULSEN ◽  
Ingo RAUTH ◽  
Nina TERREY ◽  
Chrystia CHUDCZAK

Although design has become synonymous with innovation, a tool for good leadership and is seen as a critical factor in the success of many high performing organisations, it is still considered by many as a luxury that comes at the expense of stakeholder resources and speed to market. Many organisations must still be persuaded to employ design.  Design strategy, or the politics of design, is emerging as a critical issue required to overcome the powerful forces that often inhibit the implementation of good design. Some organisations have attempted to measure design, but it is still an inconclusive practice. How do we make design impact, visible and measurable? How do designers convince decision makers of the tangible and enduring benefits of good design? How do organisations know that their designs are having the desired impact? This track explored the theme of transforming business strategy, organisational practice and culture, influencing management decisions and impacting citizens through design evaluation. We were particularly interested in describing and providing metrics for the value of design.  We were also looking to explore the ways that practitioners and academics have evaluated the success of design in organisations and society. The papers presented in this track were widely dispersed under this theme using a arrange of qualitative and quantitative research approaches.


2019 ◽  
pp. 86-102
Author(s):  
Henry Chesbrough

Lean Startup is a new and exciting process to discover new business opportunities and new business models. However, the concept must be adapted before it can work effectively inside established companies. Just as startups are not tiny versions of large companies, so too are large companies not simply large versions of startups. Lean Startup inside large companies requires careful internal negotiations with senior management, as well as getting out of the building to find customers. Open Innovation can complement and extend Lean Startup processes. Both use resources efficiently, while Open Innovation also leverages other people’s resources and shares risk. Telefonica provides a good example of Lean Startup inside a large company. It has reduced costs by 48 percent per project, increased its speed to market by 260 percent, and pursued 45 percent more chances to innovate within the same budget.


Sign in / Sign up

Export Citation Format

Share Document