Building Košice European Capital of Culture: Towards a Creative City?

Based on the analyses of sociologists, historians, economists, demographers, anthropologists, and based on author?s own research, the aim of the paper is to point to the complex and dynamic sociospatial identity of contemporary Belgrade in the context of urban and regional development of post-socialist Serbia. The analytical framework includes, first of all, the definition of the city?s identity in terms of self-awareness of a city as sociospatial collectivity, which historically originates and develops in dependency which the city and the individuals in it establish in relationships with other cities. It then cites the various concepts by means of which identity of the modern city is constructed: the entrepreneurial city (Harvey), the creative city (Florida and Landry), the exciting city (Richards and Palmer), the city as a text (Radovic), a competitive identity of the city (Anholt) and so on. In particular, Belgradization as a process of concentration of money and power in the capital is analyzed and it is concluded that the network of Serbian cities is pyramidal, that the regionalization of Serbia is asymmetric, and that Belgrade is a primate city, too big and too powerful for Serbia i.e. that Belgradization increases regional imbalance in Serbia. The paper concludes with an optimistic assessment that Belgrade, despite numerous problems in its development, has the potential to become the ?European Capital of Culture? in 2020.

Download Full-text

Lyon – UNESCO’s Creative City of Gastronomy?

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i2.395 ◽

2016 ◽

Vol 4 (2) ◽

pp. 126-132 ◽

Cited By ~ 1

Author(s):

Cecilia Avelino Barbosa

Keyword(s):

Cultural Industries ◽

Brand Positioning ◽

City Branding ◽

Structured Interviews ◽

Creative Cities ◽

Marketing Program ◽

Creative City ◽

Territorial Marketing ◽

The World ◽

The City

The fast urbanization in many regions of the world has generated a high competition between cities. In the race for investments and for international presence, some cities have increasingly resorting to the territorial marketing techniques like city branding. One of the strategies of recent years has been to use of creativity and / or labeling of creative city for the promotion of its destination. This phenomenon raises a question whether the city branding programs have worked in accordance with the cultural industries of the territory or if such labels influence the thought of tourists and locals. This paper begins by placing a consideration of the UNESCO Creative Cities Network (UCCN) and the strategies of the Territorial Marketing Program of the city of Lyon in France, Only Lyon. It also raises the question the perception of the target public to each of the current actions through semi-structured interviews which were applied between May and August 2015. Finally, I will try to open a discussion the brand positioning adopted by the city of Lyon

Download Full-text

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

BORDER CROSSING ◽

10.33182/bc.v3i1.524 ◽

2013 ◽

Vol 3 (1) ◽

pp. 29-50 ◽

Cited By ~ 2

Author(s):

Evinç Doğan ◽

Ibrahim Sirkeci

Keyword(s):

Visual Analysis ◽

Place Branding ◽

World City ◽

City Branding ◽

City Image ◽

European Capital Of Culture ◽

National Boundaries ◽

Symbolic Production ◽

The Impact ◽

The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships.

Download Full-text

Book Review

BORDER CROSSING ◽

10.33182/bc.v6i2.503 ◽

2016 ◽

Vol 6 (2) ◽

pp. 386-389

Author(s):

Eduardo Oliveira

Keyword(s):

Urban Planning ◽

Urban Design ◽

Olympic Games ◽

City Image ◽

European Capital Of Culture ◽

The Arts ◽

The World ◽

The City ◽

The Olympic Games

Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition.

Download Full-text

Study of International Cultural Exchange Demonstrated in European Culture-led Regeneration: 2008 Liverpool European Capital of Culture Case

The Journal of Multicultural Society ◽

10.15685/jms.2016.02.9.1.127 ◽

2016 ◽

Vol 9 (1) ◽

pp. 127

Author(s):

Saemee Kim

Keyword(s):

Cultural Exchange ◽

European Capital Of Culture ◽

European Culture

Download Full-text

Reenacting Migration, Past and Present

Transfers ◽

10.3167/trans.2017.070311 ◽

2017 ◽

Vol 7 (3) ◽

pp. 127-130

Author(s):

Mariana C. Françozo

Keyword(s):

Maritime History ◽

Christopher Columbus ◽

Exhibition Space ◽

European Capital Of Culture ◽

Air Space ◽

History Of ◽

The City

Located at the old harbor of the city of Genoa, the modern Galata Museo del Mare was inaugurated as part of the commemoration of Genoa as the 2004 European Capital of Culture. Only twelve years later, the museum proudly welcomes 200,000 visitors annually into its twenty-eight galleries, organized in an impressive exhibition space of 10,000 square meters, showcasing 4,300 objects. While the aim of the museum is to tell the maritime history of Genoa—ranging from Christopher Columbus to an open-air space showcasing the story of the Genoese shipyard—it is the exhibition on migration to and from Italy that will truly impress the visitor.

Download Full-text