Lyon – UNESCO’s Creative City of Gastronomy?

2016 ◽  
Vol 4 (2) ◽  
pp. 126-132 ◽  
Author(s):  
Cecilia Avelino Barbosa
Keyword(s):  
Cultural Industries ◽  
Brand Positioning ◽  
City Branding ◽  
Structured Interviews ◽  
Creative Cities ◽  
Marketing Program ◽  
Creative City ◽  
Territorial Marketing ◽  
The World ◽  
The City

The fast urbanization in many regions of the world has generated a high competition between cities. In the race for investments and for international presence, some cities have increasingly resorting to the territorial marketing techniques like city branding. One of the strategies of recent years has been to use of creativity and / or labeling of creative city for the promotion of its destination. This phenomenon raises a question whether the city branding programs have worked in accordance with the cultural industries of the territory or if such labels influence the thought of tourists and locals. This paper begins by placing a consideration of the UNESCO Creative Cities Network (UCCN) and the strategies of the Territorial Marketing Program of the city of Lyon in France, Only Lyon. It also raises the question the perception of the target public to each of the current actions through semi-structured interviews which were applied between May and August 2015. Finally, I will try to open a discussion the brand positioning adopted by the city of Lyon

scholarly journals The Influence of The „KOMISARZ Alex“ TV Series on The Development of Łódź (Poland) in The Eyes of City Inhabitants

2014 ◽  
Vol 22 (1) ◽  
pp. 33-43 ◽  
Author(s):  
Waldemar Cudny
Keyword(s):  
Film Industry ◽  
Cultural Industries ◽  
City Branding ◽  
Structured Interviews ◽  
Industrial City ◽  
Post Industrial ◽  
Film Making ◽  
The City ◽  
The Town

Abstract The issues of creative and cultural industries and their role in city branding and development are explored in this paper. Activities enhancing city placement and city branding via a TV series are subject to enquiry. As a result, the city becomes a film-friendly destination, attracting people and firms from the film industry. Besides, the city is perceived more favourably, standing out from the competition and possibly attracting tourists and potential investors and immigrants. Such a policy has been introduced in Łódź, a large Polish post-socialist and post-industrial city. With the city authority’s support, the town has become the location of a popular TV crime series, entitled “Komisarz Alex” (“Inspector Alex”). The main aim of the research was to investigate how Łódź inhabitants perceive the series and what influence they think the film-making would have on the city. The evaluation of the perception of the series is based on structured interviews, and is generally very positive.

scholarly journals MODAL SOSIAL PEMANTIK UNTUK KOTA KREATIF

2018 ◽  
Vol 3 (2) ◽  
pp. 404
Author(s):  
Tubagus Arya Abdurachman
Keyword(s):  
Social Capital ◽  
Secondary Data ◽  
Primary Data ◽  
Creative Cities ◽  
Creative City ◽  
The People ◽  
The Social ◽  
The Government ◽  
The City ◽  
Dominant Influence

The discussion of this research is the development of creative cities in a country is the result of the efforts of the government and creative actors in the city in the country. Creative city can not be separated from the potential of social capital that is owned by the people in the city. Social capital is a social organization concept that includes network of norms and social trusts that facilitate mutual coordination and cooperation including in developing the regional economy. This research aims to (1) know the contribution of social capital in making a creative city, (2) express the social capital and creativity of individuals and communities to realize creative city, and (3) know aspects of social capital that dominant influence on a creativity of the city. The method of this research is qualitative primary data with technic observation and indepth interview, also secondary data in the form of document and archive analysis from Bandung city as one of creative city in Indonesia. Research is done during 2015-2016. Conclusions this research are (1)Social capital that form trust, tolerance, cooperation, openness, and independence of the community greatly contributes in the creation of creative city because through the braided integration of social capital that forms a norm of behavior binding for its citizens to be creative and does not require material capital,(2)Individual urban creativity formed through the process of socialization of elements of social capital in the life of society to trigger creativity of individuals and society as a whole, and (3) The form of openness, tolerance, and cooperation are the dominant elements of social capital in growing the creativity of individuals and societyKeywords: Creatif city, Social capital

Creative Cities and Knowledge Capital

2018 ◽  
pp. 159-184
Author(s):  
Aly Abdel Razek Galaby
Keyword(s):  
Knowledge Society ◽  
Arab Countries ◽  
Knowledge Capital ◽  
Policy Makers ◽  
Creative Cities ◽  
Knowledge Based ◽  
Creative City ◽  
Development Policies ◽  
The World ◽  
Research Findings

Many nations of the world are responding to the shift from development policies that rely on intensified labor and capital into alternative policies that build on the intensification of knowledge. The trend towards knowledge-based development has received increasing attention from academics and policy makers in the world. Innovative development paradigms of existing urban models (cities of knowledge, creative cities, and local circles of the knowledge society [precincts]) have opened up alternative prospects for development to the nations of the world. The Emirate of Dubai was among the Arab countries that absorbed this lesson and took the initiative of transforming its economy into a knowledge economy, building their development policies on the intensification of knowledge, embarked on the creation of the creative city and the formation of a knowledge capital, and stopping to understand this experience and explain its constraints; perhaps the research findings would support this effort.

scholarly journals Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

2020 ◽  
Vol 23 (4) ◽  
pp. 1001-1018
Author(s):  
Marianne Wollf Lundholt ◽  
Ole Have Jørgensen ◽  
Bodil Stilling Blichfeldt
Keyword(s):  
Secondary Data ◽  
Political Support ◽  
The Political ◽  
City Branding ◽  
Structured Interviews ◽  
Content Type ◽  
City Brand ◽  
Counter Narratives ◽  
The City ◽  
Competition For Resources

Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-organizational resistance. Still, significant differences are found within the political arena: lack of ownership, competition for resources and political conflicts. Lack of ownership, internal competition for resources and distrust of motives play an important role within the administrative arena. Mayors are aware of the needs for continued political support for branding projects but projects are nonetheless realized despite resistance if there is a political majority for it. Research limitations/implications This study points to the implications of city brand resistance and counter-narratives emerging from the “inside” of the political and administrative arenas in the city, here defined as “intra-organizational counter-narratives”. Practical implications It is suggested that politicians and municipality staff should be systematically addressed as individual and unique audiences and considered as important as citizens in the brand process. Originality/value So far little attention has been paid to internal stakeholders within the municipal organization and their impact on the city branding process approached from a narrative perspective.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

scholarly journals ECOTURISMO E AÇÕES DE SUSTENTABILIDADE COMO FATORES DE VALORIZAÇÃO DA ATIVIDADE ECOTURÍSTICA EM PRUDENTÓPOLIS, PR

2019 ◽  
Vol 4 (15) ◽  
pp. 106
Author(s):  
Ronaldo Ferreira Maganhotto ◽  
Vanessa Alberton ◽  
Maria Beatriz Petroski Bonetti ◽  
Marciel Lohmann
Keyword(s):  
Data Collection ◽  
Socioeconomic Development ◽  
Local Community ◽  
Structured Interviews ◽  
Sustainable Practices ◽  
The World ◽  
Ecological Tourism ◽  
The City

ECOTOURISM AND SUSTAINABILITY ACTIONS AS VALUING FACTORS OF ECOTOURISM ACTIVITY IN PRUDENTÓPOLIS, PRECOTURISMO Y ACCIONES DE SOSTENIBILIDAD COMO FACTORES DE VALORIZACIÓN DE LA ACTIVIDAD ECOTURÍSTICA EN PRUDENTÓPOLIS, PRRESUMODiante da realidade de que a humanidade cada vez mais se concentra nas grandes cidades, uma das alternativas encontradas é a busca pelo turismo ecológico, que tem crescido de forma significativa no Brasil e no mundo, mas principalmente nos países que apresentam diversidade de belezas naturais e riqueza de fauna e flora. A presente pesquisa, realizada no município de Prudentópolis/PR, apresenta o desenvolvimento dos atrativos ecoturísticos e as ações sustentáveis presentes em cada propriedade. Este estudo de caso foi desenvolvido entre o período de setembro de 2015 a agosto de 2016. A coleta de dados deu-se por meio bibliográfico, documental, observação in loco e entrevista semiestruturada com os proprietários dos empreendimentos. Na coleta de dados foram identificadas várias práticas sustentáveis em cada dimensão da sustentabilidade que permite apontar que essas práticas são propulsoras ao desenvolvimento socioeconômico e valorização do turismo e da comunidade local do Município de Prudentópolis.Palavras-chave: Ecoturismo; Sustentabilidade; Meio Ambiente. ABSTRACT Faced with the reality that humanity is increasingly concentrated in the big cities, one of the alter-natives found is the search for ecological tourism, which has grown significantly in Brazil and in the world, but especially in countries with a diversity of beauties and richness of fauna and flora. The present research, carried out in the city of Prudentópolis/PR, presents the development of the ecotourism attractions and the sustainable actions present in each property. This case study was developed between September 2015 and August 2016, data collection was done through bibliographical, documentary, on-site observation and semi-structured interviews with project owners. In the collection of data, several sustainable practices were identified in each dimension of sustainability, which allows us to point out that these practices are propulsive to the socioeconomic development and valorization of tourism and the local community of the Municipality of Prudentópolis..Keywords: Ecotourism; Sustainability; Environment.RESUMENAnte la realidad de que la humanidad cada vez más se concentra en las grandes ciudades, una de las alternativas encontradas es la búsqueda por el turismo ecológico, que ha crecido de forma significativa en Brasil y en el mundo, pero principalmente en los países que presentan diversidad de bellezas naturales y riqueza de fauna y flora. La presente investigación, realizada en el municipio de Prudentópolis/PR, presenta el desarrollo de los atractivos ecoturísticos y las acciones sostenibles presentes en cada propiedad. Este estudio de caso fue desarrollado entre el período de septiembre de 2015 hasta agosto del 2016. La recabación de datos se dio a través de la recopilación bibliográfica, documental, observación in situ y entrevistas semiestructuradas con los propietarios de los emprendimientos. Durante el trabajo de campo se identificaron varias prácticas sostenibles en cada dimensión de la sostenibilidad que permite apuntar que esas prácticas son propulsoras al desarrollo socioeconómico y valorización del turismo y de la comunidad local del municipio de Prudentópolis.Palabras clave: Ecoturismo; Sostenibilidad; Medio Ambiente.

scholarly journals Penerapan Strategi City Branding Kabupaten Ponorogo “Ethnic Art of Java”

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 130
Author(s):  
Krisna Megantari
Keyword(s):  
Foreign Exchange ◽  
Communication Technology ◽  
Communication Strategy ◽  
City Branding ◽  
Branding Strategy ◽  
The World ◽  
Branding Strategies ◽  
Tourism Potential ◽  
Mapping Models ◽  
The City

This research is expected to be one of the mapping models of communication strategy problems, especially the study of city branding strategies. It is expected that the outcome obtained is to measure how a city can explore its tourism potential and then become an iconic city. The city branding strategy is a new study in the world of tourism that is closely related to the development of communication technology in synergy with marketing tourism. It cannot be denied that the city branding strategy is closely related to tourism development strategies. Because the end of the success of city branding is an increase in foreign exchange in a city. It is hoped that with this research, Ponorogo regency can clearly map the original tourism potential of the region and the city branding echoes of Ponorogo Regency will be increasingly familiar to the eyes of the Indonesian and foreign communities.

The Music Cities Paradigm

2021 ◽  
Author(s):  
Andrea Baker
Keyword(s):  
New York ◽  
New York City ◽  
Los Angeles ◽  
York City ◽  
City Branding ◽  
Music Business ◽  
Cultural Hierarchy ◽  
Creative Cities ◽  
The World ◽  
Key Issues

Because music cities are fast becoming economically important urban spaces for neoliberal capitalism, this chapter draws a map of this emerging field of research. Using thematic analysis, it offers an overview of the current debates connected with the development of music cities, focusing on two key issues, definitional problems, and the music city branding process. Building on these issues, the chapter examines a set of algorithms used to describe the development of neoliberal music cities, based on economics, the creative cities index, and heritage. In case studies of the size, scope, and significance of London, New York City, and Los Angeles, it uses algorithms to unpack the branding of these neoliberal cities as music city superstars. Uncovering a global music ecosystem based on a three-tiered cultural hierarchy of authority, where the city on the highest tier has the most power and influence in the global music industry, it notes that London is highest in the hierarchy because it is seen as the music business capital of the world. Representing the digital music and music consumption capitals of the world, New York City is second in the hierarchy, and Los Angeles, viewed as the entertainment capital, is third. The chapter concludes by offering a summary of what the study of global music cities might look like in the future.

scholarly journals Crafting place: Women’s everyday creativity in placemaking processes

2017 ◽  
Vol 22 (3) ◽  
pp. 362-377 ◽  
Author(s):  
Louise C Platt
Keyword(s):  
Sense Of Self ◽  
Creative Industries ◽  
City Centre ◽  
Structured Interviews ◽  
Urban Experience ◽  
Creative City ◽  
Everyday Creativity ◽  
Attachment To Place ◽  
The City

Amid a resurgence of domestic craft, this article contends that everyday creative practices of women are part of placemaking processes in the creative city. Specifically, the research focuses on Liverpool in the Northwest of England, the so-called (and self-proclaimed) ‘centre of the creative universe’. This article utilized in-depth semi-structured interviews with members of knitting groups and the city centre Women’s Institute to explore how women use craft practice to create a sense of self and attachment to place. The idea of women gathering to craft is enduring, and is examined here to understand affective labour and the role that creativity plays in the urban experience of women. It is argued that the groups demonstrate a lack of engagement with the wider market and official placemaking processes, but instead demonstrate an element of self-valorization. The article challenges thinking around culture-led placemaking in cities like Liverpool, where discourses of creativity have been used as a driver for regeneration by shifting the emphasis onto seemingly banal settings on the edges of the so-called creative city. While urban placemakers have been more recently concerned with developing hubs of creative industries, the role of these groups that are not producing a profitable ‘product’ should not be underestimated or exploited.

scholarly journals The Applicability of Kapferer’s Brand Adentity Prism in City Branding through the example of Kaposvár

2020 ◽  
Vol 12 (1) ◽  
Author(s):  
Kristóf Kovács
Keyword(s):  
Brand Identity ◽  
General Assembly ◽  
Brand Positioning ◽  
City Branding ◽  
Branding Strategy ◽  
City Brand ◽  
The City

Kaposvár started to consciously build its brand in 2016 when the General Assembly accepted the city branding strategy of the settlement, its management has been trying to refine and clarify the positioning of the Kaposvár brand. Kapferer’s prism may make it feasible. This essay makes an attempt to estimate the applicability of brand identity prism on the city branding strategy of Kaposvár, thus exploring the opportunities in city brand positioning provided by Kapferer’s method. The paper examines the desirable image of Kaposvár detailed in the strategy from the six aspects of Kapferer’s prism, and tries to define the attributes which may strengthen the Kaposvár brand.    

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