Automated Negotiating Agent with Strategy Adaptation for Multi-times Negotiations

2016 ◽  
pp. 21-37 ◽  
Author(s):  
Katsuhide Fujita
Keyword(s):  
Strategy Adaptation

EVOLUTIONARY MULTI-OBJECTIVE OPTIMISATION OF NEURAL NETWORKS FOR FACE DETECTION

2004 ◽  
Vol 04 (03) ◽  
pp. 237-253 ◽  
Author(s):  
STEFAN WIEGAND ◽  
CHRISTIAN IGEL ◽  
UWE HANDMANN
Keyword(s):  
Search Strategy ◽  
Human Face ◽  
Video Streams ◽  
Feed Forward Neural Network ◽  
Image Region ◽  
Multi Objective ◽  
Strategy Adaptation ◽  
Gradient Based ◽  
Speed And Accuracy ◽  
Single Objective

For face recognition from video streams speed and accuracy are vital aspects. The first decision whether a preprocessed image region represents a human face or not is often made by a feed-forward neural network (NN), e.g. in the Viisage-FaceFINDER® video surveillance system. We describe the optimisation of such a NN by a hybrid algorithm combining evolutionary multi-objective optimisation (EMO) and gradient-based learning. The evolved solutions perform considerably faster than an expert-designed architecture without loss of accuracy. We compare an EMO and a single objective approach, both with online search strategy adaptation. It turns out that EMO is preferable to the single objective approach in several respects.

scholarly journals The internationalization of African fintech firms: marketing strategies for successful intra-Africa expansion

2020 ◽  
Vol 37 (2) ◽  
pp. 299-317 ◽  
Author(s):  
Zara Hammerschlag ◽  
Geoff Bick ◽  
John Manuel Luiz
Keyword(s):  
Financial Services ◽  
Capital Investment ◽  
Emerging Market ◽  
Marketing Strategies ◽  
Structured Interviews ◽  
African Countries ◽  
Content Type ◽  
Venture Capital Investment ◽  
Market Expansion ◽  
Strategy Adaptation

PurposeThe purpose of this study is to explore how African fintech firms adapt their marketing strategies for successful market expansion into new African countries.Design/methodology/approachThis exploratory study is qualitative in nature and utilizes semi-structured interviews at 14 African fintech firms.FindingsThe study reveals that, during intra-Africa expansion, firms adapt their marketing strategies by working with local people, prioritizing customer education, creating personal relationships with customers, adapting their communication strategies and pricing strategies and using social media. The strategies that have been most effective involve including the community in the marketing process, prioritizing relationships, segmenting customers geographically, educating customers about products, using local distribution partners and having a flexible approach to strategy adaptation.Practical implicationsIt has been argued that technological innovation in Africa in areas such as financial services is a critical driver of its future development, because of the opportunity it presents to promote financial inclusion. Through an increase in venture capital investment on the continent, technological innovations in financial services have grown exponentially, and this study contributes to the understanding of the marketing strategies employed to gain market traction.Originality/valueThis study proposes that African fintech firms adopt a bottom-up, value proposition-driven marketing strategy to successfully navigate the environment. The proposed framework provides a lens through which to understand the components of successful strategy adaptation in Africa, against the backdrop of the unique market challenges inherent in this emerging market continent.

scholarly journals Vichy goes to Brazil: the road to success

2019 ◽  
Vol 9 (4) ◽  
pp. 1-24
Author(s):  
Susana Silva ◽  
Dayane Gôuvea Lima ◽  
Juliana Teixeira Correia
Keyword(s):  
Marketing Strategy ◽  
Learning Outcomes ◽  
International Marketing ◽  
Marketing Mix ◽  
Internationalization Process ◽  
Content Type ◽  
Strategy Adaptation ◽  
Academic Level ◽  
International Marketing Strategy ◽  
The Impact

Learning outcomes The learning outcomes are as follows: analyze the risks and difficulties involved in the internationalization process and the impact of cultural variables (external analysis); understand how the balance between adaptation and standardization can be worked out in building a successful international marketing strategy (adaptation vs standardization dilemma); and analyze how a restructuring of marketing mix variables can shape an assertive and effective repositioning strategy (marketing-mix program). Case overview/synopsis The case of Vichy presents a specific internationalization process, from a European brand in a growing segment, to Brazil, a country with extreme cultural diversity where the barriers to internationalization are large and complex. The case can be analyzed from the point of view of brand repositioning, as it discusses the strategies adopted by the brand during entry into the Brazilian market, and its subsequent repositioning, bearing in mind a better adaptation to the market in question. The goal is to encourage discussions about how cultural barriers can influence the internationalization process of a brand and how the balance between adaptation and standardization can be worked out in building an assertive and effective international marketing strategy. Complexity academic level Master students. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

Combat Robot Strategy Adaptation Using Multiple Learning Agents

2012 ◽  
Author(s):  
Thomas Recchia ◽  
Jae Chung ◽  
Kishore Pochiraju
Keyword(s):  
Reinforcement Learning ◽  
Robotic Systems ◽  
Multi Agent System ◽  
Learning Agents ◽  
Loosely Coupled ◽  
Reward Function ◽  
Strategy Adaptation ◽  
Agent Learning ◽  
Multi Agent ◽  
Reward Functions

As robotic systems become more prevalent, it is highly desirable for them to be able to operate in highly dynamic environments. A common approach is to use reinforcement learning to allow an agent controlling the robot to learn and adapt its behavior based on a reward function. This paper presents a novel multi-agent system that cooperates to control a single robot battle tank in a melee battle scenario, with no prior knowledge of its opponents’ strategies. The agents learn through reinforcement learning, and are loosely coupled by their reward functions. Each agent controls a different aspect of the robot’s behavior. In addition, the problem of delayed reward is addressed through a time-averaged reward applied to several sequential actions at once. This system was evaluated in a simulated melee combat scenario and was shown to learn to improve its performance over time. This was accomplished by each agent learning to pick specific battle strategies for each different opponent it faced.

Export performance as an antecedent of export commitment and marketing strategy adaptation

2004 ◽  
Vol 38 (9/10) ◽  
pp. 1186-1214 ◽  
Author(s):  
Luis Filipe Lages ◽  
David B. Montgomery
Keyword(s):  
Marketing Strategy ◽  
Export Performance ◽  
Strategy Adaptation
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