Spanish TV Series on Twitter: What Social Media Audiences Say

2016 ◽  
pp. 435-440
Author(s):  
Verónica Crespo-Pereira ◽  
Óscar Juanatey-Boga
Keyword(s):  
Social Media ◽  
Media Audiences

scholarly journals Commercial Limits to Personality: Instagram Influencers and Commoditized Content Receptivity

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 77
Author(s):  
Tyler Horan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Identity ◽  
The Other ◽  
Audience Reception ◽  
Media Audiences ◽  
Unique Identity ◽  
The One ◽  
Commercial Relationships ◽  
Network Power

Social media influencers-individuals who utilize various forms of network power on social networks occupy a unique identity space. On the one hand, their network power is often tied to their social identity as creators of engaging material. On the other hand, their ability to promote commercial products and services steps outside the traditionally distinct commercial–social, occupational–personal divides. In this work, the network morphologies of influencers are explored in relation to their delivery of sponsored and non-sponsored content. This article explores how the disclosure of content as ‘sponsored’ affects audience reception. We show how that the promotion of content on social media often generates higher levels of engagement and receptiveness amongst their audience despite the platform’s assumption of organic non-commercial relationships. We find that engagement levels are highest among smaller out-degree networks. Additionally, we demonstrate that sponsored content not only returns a higher level of engagement, but that the effect of sponsorship is relatively consistent across out-degree network sizes. In sum, we suggest that social media audiences are not sensitive to commercial sponsorship when tied to identity, as long as that performance is convincing and consistent.

Analyzing Blending Social and Mass Media Audiences through the Lens of Computer-Mediated Discourse

2015 ◽  
pp. 1281-1304
Author(s):  
Asta Zelenkauskaite
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Mass Media ◽  
Large Scale ◽  
Automated Analysis ◽  
Media Content ◽  
Media Audiences ◽  
Audience Analysis ◽  
Computer Mediated ◽  
Mediated Discourse

In recent years, mass media content has undergone a blending process with social media. Large amounts of text-based social media content have not only shaped mass media products, but also provided new opportunities to access audience behaviors through these large-scale datasets. Yet, evaluating a plethora of audience contents strikes one as methodologically challenging endeavor. This study illustrates advantages and applications of a mixed-method approach that includes quantitative computer-mediated discourse analysis (CMDA) and automated analysis of content frequency. To evaluate these methodologies, audience comments consisting of Facebook comments and SMS mobile texting to Italian radio-TV station RTL 102.5 were analyzed. Blended media contents through computer-mediated discourse analysis expand horizons for theoretical and methodological audience analysis research in parallel to established audience analysis metrics.

Analyzing Blending Social and Mass Media Audiences Through the Lens of Computer-Mediated Discourse

2018 ◽  
pp. 1022-1046
Author(s):  
Asta Zelenkauskaite
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Mass Media ◽  
Large Scale ◽  
Automated Analysis ◽  
Media Content ◽  
Media Audiences ◽  
Audience Analysis ◽  
Computer Mediated ◽  
Mediated Discourse

In recent years, mass media content has undergone a blending process with social media. Large amounts of text-based social media content have not only shaped mass media products, but also provided new opportunities to access audience behaviors through these large-scale datasets. Yet, evaluating a plethora of audience contents strikes one as methodologically challenging endeavor. This study illustrates advantages and applications of a mixed-method approach that includes quantitative computer-mediated discourse analysis (CMDA) and automated analysis of content frequency. To evaluate these methodologies, audience comments consisting of Facebook comments and SMS mobile texting to Italian radio-TV station RTL 102.5 were analyzed. Blended media contents through computer-mediated discourse analysis expand horizons for theoretical and methodological audience analysis research in parallel to established audience analysis metrics.

scholarly journals Sonic branding: a conceptualization of the mass media audience

2021 ◽  
Author(s):  
Mila Falkenstein
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Active Role ◽  
Media Audiences ◽  
Social Media Platforms ◽  
Sonic Branding ◽  
Contemporary Media ◽  
Media Environments ◽  
Commercial Advertising ◽  
Media Audience

This Major Research Paper (MRP) explores sonic logos, which are short sound bites used in commercial advertising to represent brands to the public. I discuss how these types of sounds are increasingly being used to attract audience attention in the current corporate and mass media landscape. My research is informed by scholarly debates about the role of the audience in contemporary media environments and traces key positions in this debate, including Celia Lury’s (1993) suggestion that contemporary audiences are passive and Philip Napoli’s (2010) suggestion that social media audiences now play a more active role in producing and sharing media content. Henry Jenkins (2004) provides a synthesis of these two views and states that while the audience has the option to be participatory on social media platforms, there is still an increasing trend toward concentrated ownership in the entertainment industry. I conducted interviews with advertising and branding professionals and analyzed the manner in which producers’ conceptualizations of the audience shape sonic branding practices. One key finding of my study is that media producers believe that changes in technology have changed the way that brand and media institutions interact with their audience. Another key finding is that producers view the contemporary media audience as distracted but also ore sophisticated due to their access and use of communication technologies.

scholarly journals Measuring social media attention of scientific research on Novel Coronavirus Disease 2019 (COVID-19): An investigation on article-level metrics data of Dimensions

2020 ◽  
Author(s):  
Zahra Batooli ◽  
Mansour Sayyah
Keyword(s):  
Social Media ◽  
Analytical Study ◽  
Citation Count ◽  
High Rate ◽  
Research Papers ◽  
Media Audiences ◽  
Information Demand ◽  
The Social ◽  
China And Japan ◽  
Novel Coronavirus

Abstract The purpose of this research was to evaluate the rate of attention to the scientific productions on COVID-19 in social media over a period of four months. The present research was an applied descriptive-analytical study that used Scientometrics analysis. The population study included research papers about the COVID-19 indexed in Dimensions platform from December 2019 to March 2020. Information of 20% of the articles with the highest citation count and 20% of the articles with the highest number of Altmetric Attention Score (AAS), including title, journal, citation and Altmetrics indicators for each article were extracted. These data were analyzed by SPSS 16.0. The results showed that 1910 scientific productions about the COVID-19 were indexed in the Dimensions platform. A considerable number of these articles were accessible via preprint services and were published in journals such as The Lancet, JAMA, BMJ and NEJM. Authors from China and Japan were the most active authors. All of the 382 articles had AAS, that is, all of these articles received attention at least in one of the social media. The highest and lowest AAS for these articles were 14030 and 6, respectively. These results show a high rate of attention by researches and users of social media to the articles presented on COVID-19. The result of this research also showed a significant positive relationship between the citations and Altmetric indicators. As the results of this research showed, the “information supply” in the field of COVID-19 was remarkably high. Also, the “information demand” by the social media audiences was high.

scholarly journals Am I Pretty? 10 Tips to Designing Visually Appealing Slideware Presentations

2020 ◽  
Vol 53 (4) ◽  
pp. 757-762
Author(s):  
Antoinette Pole ◽  
Sangeeta Parashar
Keyword(s):  
Social Media ◽  
Instructional Design ◽  
Visual Aids ◽  
Human Computer Interactions ◽  
Media Audiences ◽  
Changing Trends ◽  
Computer Interactions

ABSTRACTThe importance of slideware presentations at conferences remains underestimated. Although several articles in the profession focus on this topic, emphasis on aspects of design and aesthetics appears scant. Changing trends and advances in software, instructional design, and human–computer interactions demand political scientists adapt and pay greater attention to balance and harmony, learning to distinguish between design and decoration. Building on Salmond and Smith’s (2011) work, this article offers 10 tips for creating cleaner, more visually appealing, minimalist slideware presentations. In a world of smartphones and social media, audiences are accustomed to visual aids; therefore, clearly and succinctly conveying a presenter’s core argument and/or results is not only crucial but also paramount.

Chillin’ Effects of Fake News: Changes in Practices Related to Accountability and Transparency in American Newsrooms Under the Influence of Misinformation and Accusations Against the News Media

2021 ◽  
pp. 107769902098478
Author(s):  
Hong Tien Vu ◽  
Magdalena Saldaña
Keyword(s):  
United States ◽  
Social Media ◽  
News Media ◽  
The United States ◽  
Fake News ◽  
Representative Survey ◽  
Media Environment ◽  
Media Audiences ◽  
Role Conceptions ◽  
Nationally Representative

This study examines how newsroom work in the United States has changed in response to some of the latest developments in the news media environment. Using nationally representative survey data, we explore what professional routines American journalists have adopted to avoid spreading or being accused of publishing misinformation. Findings suggest that journalists have added new or intensified practices to increase accountability and transparency. In addition, role conceptions, perception of fake news, and responsibility for social media audiences impact the adoption of such practices. Journalists are more likely to embrace transparency than accountability, suggesting the emergence of new journalistic norms in today’s newsrooms.

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